Brian was a Corporate Development Assistant Manager at Lotte Group covering APAC Global Strategy providing strategic analysis on potential merger & acquisition opportunities to re-position Lotte’s market share and revenue stream in both China and Vietnam market by analyzing possible implications and the financial impact of proposed partnerships under Korea Headquarter's Strategy Planning Division. Having strong and deep experiences in FMCG and consumer retail industry, he became Asia Business Development Regional Manager for Lock & Lock Group overseeing corporate audit by directly reporting to Group Chairman and corporate stakeholders of investment relations, corporate strategy plan, regional operation status, financial audit analysis, and new business development execution of each cross regional markets in Korea. Followed by his strong background in corporate strategy and operation management, Brian established to become a Deputy General Manager at Lock & Lock Regional Headquarter in Ho Chi Minh, Vietnam by driving Vietnam’s annual growth sales from USD 22.9 million to USD 66.7 million of up to 70.4% increase in 3 years by overseeing cross-operation divisions of b2b sales channels, b2c retail stores, department stores, hyper markets, discounted stores, online, CSR, marketing & public relations, CRM, and ERP management as a liaison between Group HQ and regional offices. Brian graduated with Dean's Honor List and Scholarship for Academic Excellence from Dongguk University with his Bachelor of Science Degree in Business Administration. He is fluent in Korean and English.
