Brian Luu Email & Phone Number

San Francisco, CA, US

San Francisco, California, US

• Consulting local small- and medium-sized businesses in SF Green Business Program to implement environmental best management practices and reduce operating costs through energy, water, and waste conservation
• Leading Chinese business outreach plan to expand program impact in SF Chinatown and Richmond areas
• Collaborating with Richmond Neighborhood Center, Chinese Chamber of Commerce, and Office of Supervisor Connie Chan to outreach to Chinese population
• Strategizing networking events such as sustainability expo and mixers to promote community, climate solutions, and program benefits
• Presenting zero waste and other sustainability education through community outreach and tabling events
• Maintaining relationships with 80+ existing and prospective Green Businesses through in-depth phone consultations, on-site or virtual site evaluations, and follow-up email correspondence

Berkeley, CA, US

• Provided support to current and future executive boards by applying experience as a former executive to event planning and budgeting
• Planned officer internal events to foster teamwork and group cohesion
• Administered club elections for the next executive board
• Oversaw CSA Discord server to manage technical difficulties, inclusivity, streamlined access, and proper moderation
• Designed Fall 2022 Welcome Week banner, Facebook cover photo, and flyer
• Designed club's new physical banner to be displayed during tabling and events

Berkeley, CA, US

• Managed social media platforms, community and partner relations/collaboration, promotional strategy, email campaigns and outreach, PR & Design Committee, and all other external affairs
• Served as the first point of contact in collaboration opportunities and managed partner relations with 14 high-level collaborators, including student senate, student organizations, and local volunteer projects
• Directed partnerships with sponsors, including Weee! and 99 Ranch Market, amassing $1,500+ in funds and merchandise
• Developed long-term marketing strategies and content calendars to ensure high quality, consistency, and punctuality
• Assembled and managed detailed PR and Design guidelines for the standardization of best practices and ease of reference for legacy use
• Documented marketing strategies, social media analytics, KPIs, and campaign outcomes to identify content effectiveness and opportunities for growth, resulting in a 100% increase in average event engagement and a 31%.

Berkeley, CA, US

• Designed CSA Fall 2020 and Spring 2021 Welcome Week banners and cover photos
• Designed Lunar New Year stickers sold during the Spring 2021 Semester
• Designed CSA Spring 2021 Speed Dating banner and cover photos
• Created and managed CSA Discord server with 200+ members from various communities, including other universities

• Coordinated volunteer support at campaign events such as the kickoff at Berkeley’s Cedar Rose Park and social with San Francisco's Renne Public Law Group
• Designed donation forms and interacted with event participants to gather signatures, donations, and endorsements
• Created Facebook/Meta advertising guidelines to standardize and streamline process of purchasing advertisements
• Promoted volunteer opportunities to UC Berkeley students
• Created Facebook/Meta advertising guidelines to standardize and streamline process of purchasing campaign advertisements
• Introduced and managed Linktree for campaign platforms

Berkeley, California, US

• Conducted research on restaurant sustainability to develop a rubric for a restaurant sustainability rating system
• Outreached to local Berkeley restaurants to understand status quo and sustainable practices

Berkeley, CA, US

• Completed task-based work, providing customer service, software support, classroom audiovisual support, and other technical assistance for Technology Solutions customers on Haas Campus and over Zoom
• Processed high volume of customer support tickets and incidents in ServiceNow database
• Wrote and updated detailed incident reports in Google Drive documentation for supervisors to monitor and review customer issues
• Structured a new Haas Event Management System feature that highlights empty classrooms
• Practiced excellent customer service skills by interacting with customers on a regular basis and watching 20+ hours of LinkedIn training videos
• Developed knowledge and understanding of Windows and Mac operating systems and support-related applications, such as Citrix and ASP

Orange County, California, US

• Formulated event ideas in line with Leyline's altruistic objectives to increase engagement with the existing Leyline Discord community
• Independently organized and executed Leyline's first NFT Flavor Text Contest, which added more features to Leyline's NFTs and increased audience engagement
• Conducted community assessment to gauge community interests, domains of community engagement, and areas of improvement

Berkeley, California, US

• Designed and managed a six-episode-long video game podcast project for committee members to develop marketing and outreach strategy, editing, accountability, creativity, and teamwork skills, using experience and.
• Coordinated digital outreach strategies for a collaborative project with Cal eSports to maximize turnout and interaction for a live Twitch speaker panel with known eSports industry professionals
• Developed a semester-long project roadmap to provide more efficiency, punctuality, and overall committee coordination during the Spring 2021 semester
• Organized weekly committee meeting minutes, notes, slide decks, and action items
• Conducted regular check-ins and reminders for committee members to keep progress on track

Berkeley, California, US

• Worked independently and collaboratively with committee members to compose gaming-related articles focusing on business and market analysis, industry research, and news headlines
• Wrote and published three Medium articles, two independently and one collaboratively
• Provided constructive feedback for content, grammar, and literary clarity to fellow committee members
• Cultivated personal and professional development in the entertainment industry through networking, committee projects, and outward communication

San Francisco, CA, US

• Coordinated onboarding and achieved product adoption in 5 clubs, engaging 400+ members by building relationships with campus leaders and conducting detailed pitch meetings
• Acquired feedback from 20+ club leaders to facilitate data-driven improvements and provided technical assistance to simplify pipeline and reduce staff workload
• Developed and refined working server template for onboarded clubs
• Expanded program reach by 51 student clubs using communications and adoption strategies in collaboration with staff

Berkeley, CA, US

• Analyzed economic and business trends in weekly discussions to broaden and hone individual and group understanding
• Assembled research presentations on current economic events with fellow committee members
• Coproduced organization-wide presentation (economic salon) on the economic and political impacts of COVID-19 outbreak

Berkeley, CA, US

• Developed personal and professional skills including, but not limited to, socializing, communication, networking, investing, data organization, and financial statement analysis with committee members’ aid
• Participated in weekly research and discussion of market and economic events to complement professional growth

Berkeley, California, US

• Advanced university's Zero Waste by 2020 and Beyond goal by conducting research on and encouraging implementation of waste policies
• Developed educational infographics and social media captions for outreach and education
• Coordinated with campus staff and students to distribute educational materials and toolkits to 38 campus buildings
• Collaborated with team associates weekly to assess project progress and campus initiatives for waste compliance
• Co-wrote “The UC Berkeley Zero Waste Guide” video featured on UC Berkeley’s Sustainability & Carbon Solutions page

Bachelor'S Degree, Environmental Economics & Policy

Bachelor'S Degree, Society & Environment

High School Diploma