As a proven brand builder, business leader, and member of the executive leadership team, I design and execute the company's long-term vision and growth strategy, balancing ideation and analytical problem solving to lead the overall marketing initiatives, internal and external communications, and the business development strategy. I drive revenue and new client growth through successful marketing strategies across multi-media channels.• Lead cross-functional teams in the brand growth strategy across marketing, and business development operations achieving strong results through vision, creativity, innovation, collaboration, and hands-on execution.• Execute market trends research and analysis to identify new business prospects and develop partnership and compensation structures, driving significant top line revenue growth.• Maximize marketing and development department performance through robust restructuring and hands-on coaching, and aligning marketing efforts with agency's financial and communication goals.• Expanded revenue through acquisition of multiple high profile clients, and helping to lead the successful renewal of the Las Vegas Convention and Visitor Authority account.• Directed global business development efforts across nine offices, successfully securing acquisition of CMV Advertising in Mexico.• Transformed company from regional public relations and communications firm to a world-class, global, brand innovation agency.• Implemented continuous process improvements, streamlined cross-department collaboration, increased efficiency in the establishment of new partnerships and revenue streams, and improved morale and retention.• Recipient of multiple awards including Cannes Lion, Clio, Advertising Emmy, Webby Awards, among others.

I directed sales and marketing efforts for one of the world's most recognizable brands, evolving Playboy beyond a media company to a global lifestyle; an experiential, brand management company; and home for global creators. I initiated robust company expansion and revenue growth resulting in receiving promotions through multiple roles with increasing accountability and challenges. • Drove brand value and equity, strategic planning, and innovation in leadership of Integrated Media Sales and Market efforts.• Led Integrated Sales and Marketing teams to execute vision and growth strategy, continuously exceeding annual revenue goals. • Collaborated with Global Licensing team to expand product market into over 180 countries, generating $60M in annual global licensing revenue.• Launched innovative marketing strategies and developed a global network of content creators, expanding Playboy's global social reach to over 100M.• Spearheaded tentpole initiatives and branded entertainment offerings in collaboration with cross-functional teams, driving consumer engagement, brand equity, and revenue.• Collaborated with digital operations and licensing partner, Manwin, to enhance the Playboy brand user experience.• Conducted workshops to analyze emerging trends and identify new revenue growth opportunities

In this role, I drove data-driven strategies to successfully build the spirits advertising category from the ground up in leadership of sales and business development efforts, achieving 55% of Playboy's total media revenue. I guided Regional Sales Managers and the sales team in sales and marketing practices, monitored 75 accounts, and fostered key brand partnerships to drive market share growth YoY. • Launched unique brand experiences with 3D, augmented reality, and compelling retail promotion strategies.• Cultivated high performing sales team through collaborative and performance-based leadership, increasing category revenue by 38% over three years.• Ranked top revenue producer on sales team for three consecutive years.

I successfully expanded the Spirits and Entertainment categories by 15% and achieved 100% of sales goals through strategic sales and marketing efforts to acquire new clients. I performed account management and new business development in the leadership of the NY territory.