HubSpot is a customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service.

Adobe Creative Cloud gives you the world's best creative apps and services so you can make anything you can imagine, wherever you're inspired.I was focused on value expansion and variety of app usage during user onboarding. This is a critical time for engagement, and it was my job to keep users active so they could get their creativity rolling with Photoshop, Illustrator, and many more apps in the Creative Cloud suite. I helped artists—whether they were students, hobbyists, or professionals—deepen product use through membership benefits, cross-app utilization, and more.

Confluence is your remote-friendly team workspace where knowledge and collaboration meet.I led Confluence's 'Better Together' product marketing initiatives, focused on cross-product integrations—we believed that sharing knowledge and gaining context to information is critical for all knowledge workers to collaborate and drive progress. Confluence creates a culture of open teamwork, and it was my job to market our product integrations with both first party Atlassian products like Jira, as well as third party partners.

LinkedIn Talent Solutions provides innovative recruiting tools to help people become more successful at talent acquisition.As a part of the Global Customer Marketing team, I was responsible for success at scale—this means acting as the voice of the customer, helping employers connect with job seekers. Data proves that product adoption within a user's first 28 days has a high impact on long-term engagement, retention, and account growth. Therefore, my focus was building a world-class customer on-boarding engine.In close partnership with our Customer Success team, I launched a variety of behavior-based multi-channel marketing programs to better on-board and engage customers. This has included robust tip sheets, high-end direct mail, data-driven email campaigns, and more.The best part about my job was that I was a big LinkedIn fan before starting. One of my most fulfilling projects was launching LinkedIn's largest social impact initiative, the Plus One Pledge, for former CEO Jeff Weiner's keynote at Talent Connect 2019. In 2020, I dedicated my time towards co-leading, launching, and expanding LinkedIn's global COVID-19 Talent Marketplace, designed to offer hiring support for critical healthcare and essential service roles.

SmartZip is the nation's leading predictive analytics and marketing platform for the real estate and lending industries.I'm really proud to have created this hybrid role for myself. Given my previous position in customer success, this role was designed to empathize with, address, and solve for user pain points at scale—I was brought on to serve as the voice of the customer for our broader Product team. A strategic advisor to executive leadership, my role was 60% Product Manager and 40% Marketing Manager. With user experience at top of mind, we built B2B products for our customers, as well as B2C products that they could offer their customers. I focused on ways to increase engagement by designing new features, from wireframes to the final polish. We reached a point where we invested heavily in 3rd party integrations and company acquisitions, and I was in charge of driving co-branded messaging to unlock additional value for customers. As a marketer, I built go-to-market strategies, owning my products' narratives through email, in-product messaging, custom landing pages, digital ads, and more.Equipping the sales team was equally important. My background in customer success led to great sales partnerships. Amidst increasing competition, I researched feature comparisons and created battlecards to keep our Account Executives sharp.

Customer Success was always my #1 goal. My philosophy: By prioritizing customer on-boarding and ongoing success, account growth would come naturally. Building empathy and compassion for customers allowed me to offer the correct solutions to their problems. With this mindset, I was able to secure $175k in renewals and account growth for Q4, 2015.I spent half of my time as a Program Lead for multiple cross-functional teams. In addition to running our employee Training Team, I also built and managed the Webinar Team, which focused on scaled customer on-boarding and education. In time, I was selected to create, manage, and grow a team of Enterprise Customer Success Managers, so SmartZip could support larger deals and expand into additional business verticals. One of my favorite projects was managing the release of SmartTargeting 5. This was the biggest product launch in years. As Program Manager, I had the opportunity to consult with beta testers, manage go-to-market strategy, and lead product operations across our technical teams. My success in this project led to the creation of my own product-centric role within SmartZip.

Chegg Deals advertised the Campus 101 Guide, helping local businesses advertise to college students. I led distribution of our Campus 101 Guides for our Fall 2014 campaign. After identifying high-traffic regions, I hired a team of Marketing Specialists to drive lead generation. I managed territory assignment and personally trained each specialist. I also led the creative development of client marketing assets and supported them in standing up print and digital marketing campaigns.

As a sales intern, I sold advertising packages to grow existing revenue and close new accounts. Partnering with local businesses, I built multi-channel marketing campaigns (print, digital, SEM/SEO, mobile) to strengthen customers’ branding and generate leads.After selling all ad spots in our Campus 101 Guide, I switched into a guerrilla marketing role to boost exposure for my clients.

The UC Irvine Telephone Outreach Program is a fundraising call center that supports the school, faculty, and students.I was in the top 10% of callers and raised $12,000 for UC Irvine through cold-calling efforts. This added books to the library, gave new equipment to the labs, contributed to scholarship funds, and so much more. I enjoyed my promotion into a supervisor role, where I was able to manage, train, and mentor new employees.