Brian O'Dea Email & Phone Number

New York, Ny, Us

New York, Ny, Us

In my current role as Senior Sales Marketing Manager at DAX, I work closely with National and Local sales teams across the US and Canada to develop and build compelling revenue-focused marketing campaigns that drive awareness and consideration of DAX product offerings to a core audience of media agencies and brand marketers.

New York, Ny, Us

In my role as Senior Manager, Shopper Marketing, I performed the following activities:- Collaborated with client planning and buying teams on national shopper media campaigns.- Ensured strategic alignment in all aspects of plan development and implementation.- Developed and sustained professional relationships with retail partners.- Supported senior leadership by executing, optimizing, and measuring shopper media programs.- Oversaw team performance for associates and senior associates.My accomplishments as a member of the UM Shopper Team included:- Formulated, purchased, implemented, and evaluated robust media plans for UM's shopper marketing partners.- Defined program objectives and strategies in accordance with brand marketing goals.- Identified campaign objectives and monitored campaign performance.- Created and executed strong strategies for shopper marketing campaigns and refined key learnings byanalyzing performance data and recap reports to enhance future campaigns.- Spearheaded RFP projects with retail partners and provided effective mentorship to junior team members regarding the RFP process.- Delivered assistance to clients in strategic and tactical development of retail plans.

New York, Ny, Us

As a member of the Integrated Marketing & Client Solutions team, I was responsible for a variety of different tasks within the organization including the development of key marketing initiatives and campaigns in collaboration with internal stakeholders, as well as creating custom OOH content and compelling sales materials for clients.At Clear Channel Outdoor, I operated between the Marketing, Creative, National Sales, and Client Solutions Teams to help strengthen marketing programs that activate key business targets and help build revenue-generating opportunities.While serving as Marketing & Client Solutions Manager, I was responsible for:- Leading strategic development of marketing programs that merchandise Clear Channel products and capabilities.- Partnering with the National Sales Group and Client Solutions Teams to design integrated marketing campaigns that address the needs of new business and existing clients.- Coordinating with Regional Marketing teams to ideate, develop and execute programs on a regional and market level.- Collaborating with Product and Research & Analytics teams to cultivate marketplace insights.- Working with Product Marketing leads to ensure that all new materials & advertising solutions were successfully conceptualized, packaged, launched and supported for the National Sales Group.- Providing key insights into marketplace dynamics and customer needs, along with monitoring competitive developments and technological innovations in the OOH space.My key accomplishments at Clear Channel include:- Generating over $5M in incremental spending for company by creating three new marketing sponsorship packages.- Established strong strategies for pitching national clients across static, digital, and programmatic displays by utilizing consumer insights and proximity data.- Boosted revenue by $17M in 2021 by developing new story-driven pitch decks for brands, such as FCA, LVMH, and Disney.

New York, Us

My role as Senior Manager included leading strategic pitch development opportunities as well as executing marketing partnerships and events between VH1, TV Land, and Country Music Television (CMT) sales teams and the company’s advertising partners. I also established, strengthened, and sustained custom marketing partnerships across all touch points, such as TV, digital, social, and on-the-ground events. Moreover, I created customized, client-specific presentation materials in close collaboration with sales teams for strategic marketing partnerships (decks, one-sheets, sizzle reels, and content). While at Paramount, I played a key role in building a culture of idea generation and collaborative innovation shared among sales, marketing, and business development teams. I also spearheaded a team of coordinators and assistants to complete internal and external projects for sales and brand partners within budgetary and time constraints. Lastly, I delivered extensive assistance to senior sales and marketing staff in conducting in-depth research and formulating key strategy materials to increase brand awareness and deliver key insights to our advertising partners.Please find below the key contributions for this role:- Developed $8M multi-year nationwide on-pack CPG sweepstakes and music festival partnership deal for CMT.- Orchestrated largest experiential music event at CMT three years in row.- Established and managed third-largest nationwide partnership sweepstakes in Paramount's history two years in a row.- Assisted in founding the first food/music crossover experiential event at CMT.- Served as subject matter expert (SME) for Paramount's first Shopper Marketing influencer program at CMT.

New York, Us

- Lead strategic pitch development opportunities as well as execution of marketing partnerships between CMT & TV Land and advertising partners. - Develop, use, optimize, and measure marketing across all touchpoints – TV, digital, social, and on-the-ground events. - Create presentation materials that sell strategic marketing partnerships and tactics that create them (decks, one-sheets, sizzle reels, content). - Inspire clients with innovative ideas that bring their brand and our CMT & TV Land brands together - Manage, motivate, and develop supporting team members (Coordinators) in a manner that clearly sets priorities and delegates workflow. - Drive channel initiatives forward across linear, digital, and social platforms. - Present to & work closely with internal sales teams & external clients. - Maintain an understanding of the Millennial media marketplace and Millennial insights to uncover/build unique content and strategic opportunities. - Develop project management skills and a track record of building marketing programs that deliver on brand objectives while also growing revenue across all screens.

Los Angeles, Ca, Us

I was appointed as Manager, Partner Marketing in 2014 and I coordinated and cooperated with our Ad Sales department to manage key brand partnerships across toys, insurance, and CPG categories. Also, I oversaw creative messaging and supervised co-branded executions across multiple platforms, including on-pack, digital, experiential, and social in partnership with the support of our business sales team. As a manager, I created and developed marketing materials for Nickelodeon’s existing business clients and creative agencies. Lastly, I aided our internal creative agency team with immersive custom digital game concepts and delivery for brand partners.Below are my key accomplishments while at Nickelodeon:- Identified unique opportunities for existing brand partners by developing custom pitch decks using coreNickelodeon IP.- Liaised with internal legal counsel for all marketing programs to ensure COPPA compliance for brand partners- Conceptualized and created multiple high-profile digital games on behalf of top national brands forNickelodeon.com website.- Assisted senior leadership in managing marketing campaigns and communicating with brand partners.- Shared new marketing materials and sponsorship opportunities with internal sales teams.- Collaborated with internal digital and creative teams for online game development and execution needs.

Los Angeles, Ca, Us

I started serving as a Content Production Associate in 2013. Here, I partnered with sales, marketing, strategy, and investment specialists to carry out research, generate content synthesis, and optimize design layout for institutional investors within our Emerging Markets Growth Fund (EMGF) account. Moreover, I managed and delivered institutional investment and marketing material orders in a timely manner to support client servicing.- Oversaw and improved the quarterly design and story for the company’s EMGF (Emerging Markets Growth Fund) portfolio.

Brooklyn, New York, Us

I was the fifth employee hired at this internet start-up beginning in May of 2008. Here, I worked to curate premium content and create memes and websites alongside our team of designers and engineers. As the company grew, my role expanded to include liaising with a team of Ad Sales representatives to launch custom marketing campaigns that aligned with each website and audience. Additionally, I was promoted to Lead Editor and managed a team of editors and designers to publish humorous articles, infographics, and contests to encourage our viewers to interact with our sites and advertising partner content. - Supervised creative and editorial content within Cheezburger Network, the #4 ranked humor network on the web. [source: Omniture 2013]- Managed a team of six site editors covering 15 websites.- Doubled site traffic by launching targeted content features. - Halved bounce rates through aggressive content focus and direct community engagement.- Increased SEO referral by optimizing and promoting site content. - Created new sites, original content, and UGC solutions by working collaboratively with strategy, design, and UI/UX teams.- Implemented traffic sharing partnerships. (College Humor, The Forward, Funny or Die, People)- Executed competitive analysis and refined best practices as needed.

Orange, Ca, Us

- Tested console video games and assisted with test case development.- Ran automated scripts and tests.- Wrote bug reports, helped regress bugs.- Logged failures and gave feedback.

Master Of Business Administration - Mba

Bachelor Of Arts (Ba), History, Minor In English With Emphasis In Creative Writing