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At honeycomb.io, my mission is to create a customer marketing and advocacy program that is both world-class and pioneering within the observability platform technology space. With a solid background in digital strategy and operations management, my recent role at VMware involved leading and optimizing the customer marketing and advocacy program for the Tanzu cloud-native application platform.The team's success at VMware, where I spearheaded the program's launch and scale, is a testament to our collaborative effort, which saw an expansion to over 500 active customer advocates. Our focus on the customer buyer journey and content preparation is central to our strategy, driving customer engagement and reinforcing honeycomb.io's commitment to excellence in customer experience.
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Senior Customer Advocacy LeaderVeeam SoftwareApex, Nc, Us -
Senior Customer Marketing ManagerHoneycomb.Io Mar 2024 - PresentSan Francisco, Ca, UsOn-boarded to build a world-class customer marketing and advocacy program from the ground up for a visionary leader in the observability platform technology space.Company profile: https://www.honeycomb.io/teammember/brian-chang -
Senior Manager, Customer Advocacy (Via Pivotal Acquisition)Vmware Jan 2020 - Mar 2024Palo Alto, Ca, UsLead, direct, and optimize VMware's customer marketing, advocacy, and references program for the Tanzu cloud-native application platform product portfolio. In the first year at Pivotal, successfully launched a program where earlier attempts by the former customer marketing manager had failed. Specialize in gathering research for customer buyer journey and content planning and preparation. -
Head Of Customer MarketingPivotal Software, Inc. Mar 2019 - Jan 2020San Francisco, California, UsSuccessfully launched Pivotal's first enterprise customer advocacy program built from the ground up on a limited budget and utilizing internal tools and platforms; the program was focused on leveraging existing customer references and success stories, connecting frequently with cross-reference teams, establishing enterprise customer engagement plan, and forming a customer advocate super user community. Efficiently scaled customer advocacy program by 500% to 150+ active customer advocates in the first 3 months and over 500+ active members by year 2, all while maintaining a highly engaged and intimate experience with no staffing and minimal budget. -
Senior Product Marketing Manager - TechnicalRed Hat Sep 2012 - Mar 2019Raleigh, Nc, UsExtensively researched, conceptually tested, built, launched, and grew Red Hat’s first-ever customer advocacy program, the Red Hat Accelerators power user network (https://access.redhat.com/accelerators). Reporting to the Product and Technology organization, the charter was to convert our most loyal, trusted technical customer enthusiasts into vocal customer advocates who provided feedback for Red Hat's product portfolio to strengthen our future product offerings. In 2012, received prestigious Red Hat Product Marketing Impact Award - commendation and acknowledgment by CEO, Jim Whitehurst. -
Head Of Marketing CommunicationSnapfish-Hewlett Packard 2010 - 2012San Francisco, California, UsDirected marketing communication and brand campaigns for HP's online photo printing and sharing division. Managed marcom programs and team responsible for planning and executing seasonal marketing to drive sales. -
Business ProfessorUniversity Of San Francisco 2009 - 2010San Francisco, Ca, UsInstructed undergrad and graduate level business courses for USF School of Business and Management; ranked in the top 150 U.S. business schools. In 2009, received SOBAM Teacher of the Year Award. -
Chief Of Staff - Business OperationsSun Microsystems, Inc. 2000 - 2009Palo Alto, Ca, UsSenior operations leader who managed software product marketing program that included product releases, marketing activities, and business operations for Sun Cloud, an on-demand cloud computing service web portal (HPC on-demand and PaaS). Promoted to chief of staff in July 2007 to run planning and operations for Ian Murdock (inventor of Debian OS), VP of Developer Marketing organization; oversaw and managed a staff of 120 marketers. In June 2007, received the Sun employee recognition award.
Brian Chang Skills
Brian Chang Education Details
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Saint Mary'S College Of CaliforniaBusiness Administration -
San Francisco State UniversityBroadcast Communication – Electronic Digital Media (Television And Radio)
Frequently Asked Questions about Brian Chang
What company does Brian Chang work for?
Brian Chang works for Veeam Software
What is Brian Chang's role at the current company?
Brian Chang's current role is Senior Customer Advocacy Leader.
What is Brian Chang's email address?
Brian Chang's email address is bc****@****ail.com
What is Brian Chang's direct phone number?
Brian Chang's direct phone number is +141520*****
What schools did Brian Chang attend?
Brian Chang attended Saint Mary's College Of California, San Francisco State University.
What are some of Brian Chang's interests?
Brian Chang has interest in Yelp, Peet's Coffee And Tea, Sun Microsystems, Punk Rock, Collegehumor (Website), Npr, Tire Chains Or Cables, Twitter, Starcraft, San Francisco Giants.
What skills is Brian Chang known for?
Brian Chang has skills like Brand Development Strategy, Business Operations, Email Marketing, Customer Engagement, Demand Generation, Strategic Negotiations, Change Agent, Go To Market Strategy, Multi Media Marketing Campaigns, Online Retail, Strategic Partnerships, Partnership Marketing.
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