Brian Clare Email and Phone Number
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I am a consumer-centric leader who believes in authenticity, emotional connections, and the art of storytelling. I believe in the power of team and the diversity of thought and experience. I believe creativity, collaboration, and culture unlock growth potential. I believe in brands with a purpose where innovative products and services create opportunities, and provide positive consumer experiences.I have a passion for product, positioning global brands, and driving revenue growth. I'm known for my drive, energy, and consistency to deliver business transformation. With business responsibility up to $2B annually, experience leading functional, category, and account teams up to ~100, I've served global markets of North America, Greater China, Western Europe, and APLA.I am a bridge-builder and mediator with the unique ability to bring people together to share diverse opinions and produce positive results. Building trusting relationships is at the center of everything I do. My leadership style inspires high levels of contribution, innovative problem solving, and opportunities to develop, grow, and advance. Over the course of my career, I’ve built a reputation for taking on strategic and newly created assignments to revitalize declining consumer product sales and to optimize growth opportunities. I’m accustomed to entering challenging situations which require relationship building, a steady hand, and high levels of change and transition management. Strategic Competencies:🔸 Enterprise Leadership & Business Strategy🔸 Team Leadership & Talent Development🔸 Brand Management, Product Innovation, Assortment Planning, Category & Account Mgmt🔸 Strategic Planning, Financial Forecasting, & Go-to-Market Process🔸 Product Merchandising, Sales, Marketing & DistributionI’ve been fortunate to learn from & collaborate with some of the best leaders in the industry. Let's connect and talk about how I can add value to your organization.Brian
Fanatics, Inc.
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Director, Strategy & IntegrationFanatics, Inc. Apr 2022 - PresentNew York, Ny, UsHired for newly created position to lead licensed business integration and strategic planning process with major partners to maximize contractual rights. Consult directly with executive leadership to define partnership and operating model, align cross-functional & external partners, and facilitate workshops to execute on project plans to expand market potential.
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Principal ConsultantBebetter_624 Llc Jun 2021 - PresentBeBetter_624 is a management consulting company specializing in brand positioning, sales strategy, marketplace management, and the consumer experience.
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Senior Director, Sales & Marketplace, Jordan BrandAir Jordan 2017 - Dec 2020Beaverton, Oregon, UsPromoted to lead the consumer direct organizational change, restructure the sales team, improve go-to-market processes, and elevate the Jordan brand across North America geography. Responsible for financial planning, forecasting, inventory management, and distribution (DTC & Wholesale) to deliver retail sales growth. 🔸 Developed Marketplace of the Future strategy prioritizing Direct-to-Consumer and instilling a digital-first mindset. Doubled DTC business percent to total over a 3-year period. 🔸 Grew revenue +6% by changing distribution, improving inventory planning and management (reduced by >40%), and balancing the product assortment emphasizing Apparel, Women’s, and Kids. 🔸 Reorganized, built, and led a diverse team of category and account sales directors, sales planning and operations, and account and marketplace managers to improve planning processes by collaborating and communicating across the organization. Increased WHQ headcount by 44%. Identified, hired, and developed talent with 35% earning promotions.🔸 Created a “pull market” strategy with key footwear franchises by sharpening allocation model, refining product segmentation, reducing distribution, and utilizing a digital launch platform to reach consumers. -
Director, Sales, Cross-CategoryNike 2016 - 2017Beaverton, Or, UsChosen to represent strategic wholesale account and lead the product sales strategy and brand positioning of Finish Line. Orchestrated the communication between Corporate, account team and customer to deliver profitable growth.🔸 Responsible for repositioning footwear & apparel product assortment to improve retail sales and profitability. Repositioning strategy led to +20% revenue increase and exceeded budget over the last three years by partnering cross-functionally & categorically on seasonal priorities, product allocations, & brand investment. 🔸 Increased retailer margins by improving overall planning process, balancing product mix, and prioritizing seasonal brand spend. 🔸 Partnered with customer and brand design to elevate the customer’s brand, in-store presentation, and consumer experience, while improving their digital experience. -
Director, Sales, Running CategoryNike 2014 - 2016Beaverton, Or, UsLed the strategic plan and positioning of Nike as the technical running leader in the Sporting Goods channel ($425m Revenue, 6 Accounts, ~2000 doors, Stores + EComm). 🔸 Spearheaded running business (footwear, apparel, accessories) with Nat’l & Reg’l Sporting Goods accounts: Dick’s Sporting Goods, Academy, The Sports Authority, Modells, and Sport Chek. 🔸 Created and implemented inaugural strategic running plan for Dick’s Sporting Goods and sustainably grew retail sales +13% in first year, +10pts higher than total market. Transformed technical footwear running from 10% to 70% over a 3-year period. Women’s footwear grew 600 bps faster than Men’s.
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Senior Director, Global Merchandising, BasketballNike 2013 - 2014Beaverton, Or, UsStrategically placed to drive global merchandising vision and strategy across North America, Greater China, EMEA, and APLA for the $1.3B basketball category. Led cross-functional teams through go-to-market process to improve productivity and deliver profitable growth. 🔸 Led a team of category merchandising directors and managers to create trend right assortments and plan with retail end in mind, prioritizing DTC and digital. Analyzed the FW, APP, EQP business, influenced the line plan, set product launch dates, and communicated with geography teammates. 🔸 Developed seasonal retail end in mind assortment planning sessions with Geography teams to show the vision, improve forecast accuracy and inventory planning, and achieve financial objectives.🔸 Grew FY14 revenue +12%, GM +18%, and improved productivity: +31% units/style, +47% units/SKU🔸 Grew FY15 revenue +19% and increased GM +17%
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Senior Director, Global Merchandising, Athletic TrainingNike 2011 - 2013Beaverton, Or, UsBased on performance in North America Geography role, I was promoted to Global position to lead the merchandising efforts for Athletic Training and to expand the size, scope, and complexity of the business.🔸 Led a team of 4 category merchandising directors & managers to analyze footwear, apparel, and accessories business, influence line plan, and plan seasonal assortments inclusive of product pricing, flow, segmentation, and retail presentation.🔸 Grew FY12 revenue +14% and surpassed GM$ budget by $26m. Grew FY13 revenue +7% & GM +8%
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Senior Director, North America Merchandising, Athletic Training & Field SportsNike 2009 - 2011Beaverton, Or, UsFollowing the largest reorganization in Nike history, was selected to move from sales to merchandising. Led and developed a high-performing team in response to Under Armour’s competitive threat in Athletic Training & Football. 🔸 Grew revenue +$100m in 2 years. Achieved finance’s “triple crown” in FY10: GM$ +14% > Rev +4% > Inv -7%. Earned Nike MAXIM Award. FY11 revenue grew +12% & GM$ +10%.🔸 Led a new, diverse team of 4 merchants (1 director, 3 managers) through the largest change in Nike’s history and against the biggest competitive threat in North America. In 2 years, 75% earned promotions.🔸 Created key item apparel “chunks of share” strategy positioned against UA’s training product. Gained market share in 3 apparel classifications: base layer +16.6pts, shorts +13pts, perform tees/tops +14%.🔸 Developed “Gear Up” consumer concept targeting the high school athlete. Merchandising strategy provided 8 items across footwear, apparel, & accessories needed to train for sport:“The Starting Line-Up” & represent 30% of the total business.
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Gmm / Senior Director, Sales, Strategic AccountsNike 2006 - 2009Beaverton, Or, UsLed the multi-category footwear assortment strategy and financial planning for accounts in the Footlocker, Inc portfolio. Promoted to Sr. Director of Mall accounts to lead team of 6 on strategic planning, marketplace positions, product segmentation and allocation, and revenue growth for the multi-billion-dollar business.
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Additional Professional ExperienceNike 1996 - 2006Beaverton, Or, Us🔸 Team Sports Equipment: Category Merch Mgr, Baseball Business Director, Reg'l Business Director🔸 Footwear Product Creation & Merchandising: Product Line Mgr, Footwear Category Director
Brian Clare Skills
Brian Clare Education Details
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Suny OneontaCollege Of Oneonta -
Northwestern University - Kellogg School Of ManagementAi & Analytics
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West London CollegeEngland
Frequently Asked Questions about Brian Clare
What company does Brian Clare work for?
Brian Clare works for Fanatics, Inc.
What is Brian Clare's role at the current company?
Brian Clare's current role is Global Brand & Commercial Executive | Product Merchandising, Sales, & Marketplace Management | Go-to-Market Strategist | Nike & Jordan Alum.
What is Brian Clare's email address?
Brian Clare's email address is br****@****ike.com
What is Brian Clare's direct phone number?
Brian Clare's direct phone number is +150361*****
What schools did Brian Clare attend?
Brian Clare attended Suny Oneonta, Northwestern University - Kellogg School Of Management, West London College.
What are some of Brian Clare's interests?
Brian Clare has interest in Coaching, Education, Photography, Sports, People, Movies.
What skills is Brian Clare known for?
Brian Clare has skills like Footwear, Sporting Goods, Sportswear, Apparel, Shoes, Merchandising, Trend, Visual Merchandising, Fashion, Retail, Wholesale, Sports Marketing.
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