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20 years of experience spanning web development, UX design, demand generation, product marketing and marketing operations disciplines15 years of marketing experience at publicity traded financial services firms12 years of leadership experience building and mentoring marketing teamsSpecialization in product marketing, UX design and digital strategy and building enterprise level digital experiences; champion for new approaches in marketing using the latest technology (especially Augmented Reality!); industry awards for excellence in digital marketing and social media; background in web development, motion design and interaction design and user experience design.Experience / Skills: Content Marketing Strategy, Lead Generation, Marketing Automation, Agile Development, Agile Marketing, MarTech Strategy, Project Management, Team Management, Leadership/Mentoring, Executive Level Communication, Email Marketing, User Journey, Front-End Web Development, Information Architecture, Interaction Design, User Experience, Web Design, Motion Design, Augmented RealityFamiliar Tools: Adobe Experience Manager, Adobe XD, Figma, SEMRush, Sitecore, Sharepoint, Teamwork, Pardot, Seismic, Drupal, SalesPage CRM, Adobe Marketing Cloud, Wordpress, Tableau, Adobe Creative Suite, Adobe Experience Manager, DoubleClick, Google Adwords, Reality Composer, Unity, my whiteboard!
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Chief Marketing OfficerBasysLeawood, Ks, Us -
Chief Marketing OfficerBasys Jun 2024 - PresentLenexa, Kansas, Us -
Svp, Head Of Global Digital Marketing - Macquarie Asset ManagementMacquarie Group Dec 2021 - Jun 2024Sydney, Nsw, Au- Conducted in-depth voice of customer (VOC) research to match Advisor needs with digital experience features, content and messaging- Partnered with Marketing, Sales and Product teams to develop a multi-year strategic roadmap aligning digital marketing capabilities and marketing technology with business objectives- Upskilled and built a global team of consumer-centric user experience designers, website producers and digital product managers capable of delivering seamless, highly personal experiences- Created and implemented a digital marketing operational model to improve stakeholder communication, increase efficiency and reduce compliance risk- Lead digital experience product owner providing direction/requirements to aligned technology and development teams -
Vp, Marketing Technology & OperationsWaddell & Reed Aug 2020 - Dec 2021Shawnee Mission, Ks, Us- Championed initiative to measure NPS, create new visual identities and develop compelling value proposition messaging for our consumer financial services brands- Led analytics, marketing operations, digital experience and social media functions to execute award winning product marketing campaigns across paid and owned media channels- Increased marketing efficiency by implementing agile processes, improved project management tools, robust initiative tracking and regular marketing campaign performance reviews- Used presentation and relationship management skills to continually engage with cross functional teams and company leaders to initiate and execute enterprise projects -
Vice President, Digital MediaWaddell & Reed Jan 2016 - Aug 2020Shawnee Mission, Ks, Us- Senior member of the marketing leadership team responsible for partnering with editorial, creative and product teams to prioritize promotional plans and execute product marketing campaigns - Improved Waddell & Reed’s ability to promote products and services through digital channels by implementing new CMS, digital advertising, marketing automation, sales enablement and social tools - Leveraged analytics and consumer research to create digital experiences, user journeys and messaging designed to drive consumers through each stage of our desired marketing funnels
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Assistant Vice President, Interactive MediaWaddell & Reed Jan 2015 - Dec 2015Shawnee Mission, Ks, Us- Developed and led the team responsible for client experience, website management and campaign execution across digital & social channels- Won Outstanding Achievement in Social Media Implementation award from WealthManagement.com for program enabling Advisors to effectively promote their products and services using social media- Awarded 2012 Top 10 Asset Management Industry Website by Ignites Magazine - Built and led the team managing our websites and producing HTML emails, videos, web banners and social media
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Executive Director, Interactive MediaWaddell & Reed Aug 2011 - Jan 2015Shawnee Mission, Ks, Us- Responsible for digital strategy and executing campaigns across digital channels - Built and led the team managing our websites and producing HTML emails, videos, web banners and social media
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Senior Multi-Media/Interactive DesignerWaddell & Reed Jan 2010 - Aug 2011Shawnee Mission, Ks, Us- Used UX / motion design tools and UI development languages (HTML, JavaScript, CSS) to produce digital marketing materials and videos- Designed and produced artwork for a wide variety of multi-media marketing initiatives
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Multimedia Web DesignerWaddell & Reed Sep 2008 - Jan 2010Shawnee Mission, Ks, UsDevelops, designs and implements graphically distinctive branding executions for primarily electronic marketing collateral materials (such as, websites, HTML email, Flash development, advertisements, PowerPoint presentations logos, newsletters, DVD productions, etc.) As a secondary responsibility, this position will assist in the production of print materials as demand dictates. Other duties may be assigned.
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Web DeveloperWaddell & Reed Oct 2007 - Sep 2008Shawnee Mission, Ks, UsDeveloped, tested, and implemented code (HTML, JSP ,ASP.Net, Java, C#, JavaScript, XML, and PHP) for enterprise applications and websites
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Freelance Web Designer/Developer (Sole Proprietorship)B5 Designs Jan 2005 - Jan 2015Freelance web design company providing custom web development, UI/UX design and motion design for small and medium sized businesses.
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Technical SupervisorEcompex Inc. 2005 - 2007
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Business AnalystMixon Hill 2004 - 2005
Brian Cody Skills
Brian Cody Education Details
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Iowa State University - Ivy College Of BusinessManagement Information Systems (Mis) -
The University Of Newcastle, AustraliaGeneral
Frequently Asked Questions about Brian Cody
What company does Brian Cody work for?
Brian Cody works for Basys
What is Brian Cody's role at the current company?
Brian Cody's current role is Chief Marketing Officer.
What is Brian Cody's email address?
Brian Cody's email address is br****@****ail.com
What is Brian Cody's direct phone number?
Brian Cody's direct phone number is +191352*****
What schools did Brian Cody attend?
Brian Cody attended Iowa State University - Ivy College Of Business, The University Of Newcastle, Australia.
What are some of Brian Cody's interests?
Brian Cody has interest in Motion Graphics, Web Design, Education, Interactive Design.
What skills is Brian Cody known for?
Brian Cody has skills like User Interface Design, Web Design, Interaction Design, Email Marketing, User Experience, Html, Multimedia, User Interface, Social Media, Art Direction, Graphics, Web Development.
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