Leading commercial initiatives to promote an alternative to a sales office/bank branch/ticket office that is able to offer all the services provided usually but without the need to have physical employees on-site. This remote "piloted" terminal offers a person-to-person service with the highest levels of encryption and security (all recorded and accessible by clients), most productive service, now complemented by AI, at a cost that can enable organisations to continue to offer services to their customers. After over 20 millions transactions we have never had a complaint, have lower discrepancies of funds paid in vs reported than any other system, and can be rolled out swiftly and installed in most locations (open or covered). Society has relied on technology to offer solutions and save money and human resource, but as customers of organisations we all prefer to deal with a person even if they are remote without needing to navigate any menu-driven system, which can be cumbersome and for many older customers also confusing. We use technology to make the service deliverable as easy as possible for all customers, independent of age or any disability.

Director of a Software Development Company in the EdTech sector. Responsible for all Sales & Marketing for global opportunities, including the setting-up partnerships with major tech providers, and eco-system partners. Product range goes from multi-platform Classroom Management solution with some unique differentiators, to a kid´s first smartphone: launched as Geniora phone in SE Asia and Blabloo smartphone in the rest of the world in June 2020. A number of patents are also held around functionalities in both these areas.We are open to interested distributors for all of our portfolio. www.escudoweb.com

Currently working with start-ups - technology companies - to develop and enter the Spanish and other international markets, developing Go-2-Market strategies and building relationships between companies (business owners and interested buyers), building brand awareness and developing real market opportunities and making them happen.

Co-Founder and Executive for this start-up. A B2B developed software solution to protect consumers from fake products. The solution authenticates any product and its sourced raw materials by simply scanning a QR code on the product. The system is based on a ultra-secure blockchain network. Developed relationship with Intel, becoming Gold Partners, IBM, becoming Business Partner, Zebra, becoming ISV Partner, Accenture et al. Co-authored IP and managed process and positioning.

Recruited as Sales Director and shortly afterward promoted to Divisional Director, leading the Banknote Processing Division in Spain and Portugal and Israel (with a team of 50 people) working with the Central Bank, Commercial Banks, Cash in Transit companies and National Print Works. Focused on General Management of the division and the promotion of hardware, software and service solutions for cash processing systems. Experienced in creating new business models to ensure growth and sustained profitability in a static market.

Working on various strategic ICT client projects, involving in-depth market analysis, provider selection, price negotiation and project implementation for multinational clients.

• Responsible for Business Strategy & Development, Lead Generation, and Sales/Marketing Leadership for a leading retail marketing agency for the banking sector• In charge of setting up a new division and the Go-to-Market model for a SaaS offering • Directed and managed recruitment of System Integrator partners and Lead Generation Initiatives within the region:• Redefined and implemented aggressive advertising campaigns to improve Sales/Marketing Leadership

• Responsible for company launch, staff recruitment & management, and sales generation for a national marketing services agency focused on the IT sector• Conceptualized and launched entire business strategy and marketing services: business intelligence, localization of marketing materials, and project design life cycle • Recruitment and supervision of cross-functional team (12): • Directed client sales generation initiatives including high level event management:

Reporting to the VP Marketing EMEA (who had previously recruited me to Unisys from Inmac) to set up the group and define the approach to Vertical markets, with specific responsibility for the Retail, Hotel & Leisure and Transportation sectors across EMEA. Working cross product groups and divisions created a new approach to these markets based on an understanding of business requirements (speaking the same language as the client) rather than selling generic technology solutions. This resulted in some key wins for the company, gained higher visibility in these sectors and also meant that the company was now getting invited to key projects and on vendor list for large tender opportunities.

Initially recruited as the Marketing Manager EMEA for Direct Channels. After 18 months promoted to a wider divisional remit responsible for marketing the Network Services Division in the southern European region (France, Belux, Spain, Italy and Portugal). Main focus on assisting Regional Sales Directors and Sales Executives to develop effective client strategies. Developed and led partner relationships (Dell, Cisco, Bay Networks, RSA Security, Checkpoint etc.) PR, events and Marketing programmes across the region. In the final two months working with Unisys promoted further to the first cross business unit role at the company looking after the corporate approach to working with Telco clients across EMEA.

Recruited as European Product Manager for the Complementaries area of products. After eight months was promoted to head up the entire business for the Consumables & Complementaries Division in the UK with responsibility for sales, promotions (and raising finance for these), vendor management, planning, training, inventory and asset management.