Brian East Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Indianapolis, Indiana Area

Premium honey brand on a mission to save the bees by educating society on the impressiveness and importance of bees and giving half of our proceeds to support sustainable beekeeping. madisonsreserve.com

Indianapolis, Indiana Area

Boston, Massachusetts, United States

Represented the team in cross functional strategic discussions with our Roche alliance colleagues globally, helping lead the US execution of the launch strategy (Sarepta has US rights, Roche has OUS rights)Main deliverables included being commercial representative for the integrated strategic plan, core label claims, evolution of core messaging platform, GPT leading key life cycle management initiatives including the TPP, competitive strategy and positioning, measurement plan

Boston, Massachusetts, United States

I led the corporate strategy and execution around enterprise wide capabilities across our therapeutic areas. Served as an internal "strategic consultant" bridging R&D and commercial, mapping out our roadmap for innovation and capabilities to ensure we consistently delivered impactful solutions that furthered our existing product portfolio, and best equipped the organization for the upcoming launchesMain deliverables included everything from shaping annual brand strategies around patient experience/insights to target product profiles, competitive positioning & core messaging, and overall launch readiness/governance/measurement through the application of key launch capabilitiesBuilding off my US work (below), held a leadership role in embedding Diversity, Equity & Inclusion (DE&I)/Health Equity approaches in our global commercial asset strategies to drive sustainable change across global communities we served. The approach received continued senior leadership endorsement and resourcing given our ability to produce immediate and impactful results across franchises

Greater Boston

I headed up all strategic and executional patient experience work for Takeda's largest global franchise.Main deliverables included leading patient brand planning/strategy, subcutaneous launch strategy and operations for the franchise, which was rooted in identifying key interventions to create a seamless end to end patient experienceCo-led the US Commercial DE&I initiative across all franchises, which focused on building new relationships with communities we had not engaged with well enough, understanding discrepancies or bias in care (education, access, patient experience) and co creating solutions to address them via brand strategies. This initiative received recognition for finding innovative approaches to grow the business and support patientsOther responsibilities entailed our patient support program strategy and tactics, patient ambassador program and social/digital customer support and engagement. A hallmark initiative was launching an industry first partnership with a third party app service provider, Sanvello Health, to address key unmet mental wellbeing needs for IBD patients through on demand access to the tools in the app. The ability to identify the opportunity, assemble a cross functional team and execute this initiative in 6 months and directly correlate it to driving strong business during COVID was globally recognized by leadershipPlayed a key role as the liaison for the franchise’s disease state education efforts with our advocacy, policy, market research, PR and field-based functions aimed at creating a more impactful and integrated strategy

Boston, Massachusetts

Played a lead role in the global execution of our integrated patient & stakeholder experience strategy, spanning all disease states and functions. Our function served as an enterprise-wide strategic partner, ensuring we grounded functions in patient & stakeholder insights from R&D through commercial, uncovered areas where we could make the most impact and a roadmap to execute and communicate around themKey initiatives focused on applying our patient & stakeholder experience approaches to create differentiated pre-launch strategies for global and regional teams. Specifically, our work with the NMOSD and Wilson disease teams identified critical unmet patient needs pertaining to diagnostics and secondary endpoints that proved to be a win win to support the disease communities and our business.Our function also incubated enterprise-wide solutions that served patients in innovative ways. Key projects were establishing a Global Patient Support Program strategy to serve as a one stop shop addressing therapy specific, but also the lifestyle needs of our patients. Another was embedding a centralized strategy and capabilities for Diagnostics to enable an earlier and more efficient diagnosis for our rare disease patients, and maximizing uptake through external collaborationsLed a team to design and implement a centralized insight & solution hub to further stimulate thinking and pull through across business units. This received global recognition for catalyzing actionable pull through of innovative solutions

Boston, Massachusetts

Serving as one of the first two dedicated patient marketers in the company for 2 US launches, I helped lead commercial strategy for the Neurology business unit that contributed to the best launch in the history of the companyMy main focus was to infuse the patient perspective and craft a brand strategy rooted in patient experience insights and spearheaded unique tactics such as our company’s first patient ambassador/speaker programs, DTC tactics to drive patient/physician discussion and led the budgetI led all digital/social media work where and established new capabilities and engagement plans that became the standard approach across the company. This was accomplished by aligning many diverse stakeholders and outdated systems around key insights to deliver an innovative and cost-efficient approach to engaging our patients through their journey from pre-launch to post launch. Everything from website utilization to pre-launch database builds were key successes identified in this workServed as team liaison with PR and Patient Support Program hub and the point person for market research where a new online insights community for the Neurology BU was implemented that enabled an ongoing dialogue with patients to continuously garner rich insights. This community became a companywide benchmark

Indianapolis, Indiana Area

Within the Bio Medicines business unit, my primary focus was the Autoimmune (Rheumatoid Arthritis) platform and the commercialization team assisting with all global marketing efforts. I specifically led everything pertaining to efficient/effective launch executions, competitive intelligence & measurement/learning plans to continually inform and evolve our brand strategies.I also co led the development of our global core messaging guide and pull through plan for downstream materials that were implemented to medical and commercial personnel across markets.

Indianapolis, Indiana Area

Within the Bio Medicines business unit, my specific focus was with the Alzheimer's Disease platform and the commercialization team. I helped lead all global marketing and launch readiness efforts. A key aspect of this role is leading the commercialization of our Amyvid diagnostics compound where my efforts are focused on HCP educational tools and its role in clinical trials.

Yokohama, Kanagawa, Japan

Responsible for managing the overall brand strategy and customer experience planning for Thailand, Indonesia, Australia, Philippines and South Korea and assisting with Japan, China, Africa, United Arab Emirates and Saudi Arabia. My task was to work cross functionally to pull through deep customer insights and establish a consistent strategy from R&D through Commercial and ensure a strong integrated marketing and communications strategy was represented in annual planning across all our global brand touch points. Through these efforts, we found ways to innovate across the customer experience to create a unique relationship with our customers and differentiate from other brands. As a result, a consistent brand look and feel was represented in everything from our new vehicle portfolio lineup to our customer experience touch points (marketing, sponsorships, dealership interactions) and helped spur our highest recognition in the Best Global Brands study by Interbrand. One of my most notable deliverables was supporting the creation of Nissan's Social Enterprise program. In order to grain more credibility and better understand how to drive adoption of electric vehicles in society, we created this program to partner with incubation labs and prominent influencers across the globe to accelerate efforts such as Nissan's ride sharing concept in San Francisco and the "LEAF to home" concept educating society on how electric cars return energy to the grid.

London, United Kingdom

Responsible for supporting the brand strategy and customer experience planning and tracking for the regions including the United States, Canada, Mexico, Brazil, Europe, Russia, Saudi Arabia, UAE, India and South Africa. As a part of this, I assisted with the pull through of these strategies during the AOP process for the regions. In addition, a key part of my role was assisting with the planning, management and evaluation/tracking of Global Sponsorships with the UEFA Champions League, Manchester City Football Club and the 2016 Rio Olympic Games.

Franklin, Tennessee

Performed competitive benchmarking for luxury and non-luxury connected services and delivered practical plans for implementation. Conducted project management and content planning/development for Nissan and Infiniti infotainment and telematics centering around the simulators for the new technology. Was also responsible for establishing better branding and consumer awareness for the Nissan Leaf along with establishing a more comprehensive marketing scheme for the future. I assisted in some marketing asset reviews for new websites, manuals, and brochures.

Yokohama, Kanagawa, Japan

Performed competitive benchmarking for the global performance line of Nissan's competitors in the US and UK and turned it into actionable proposals. Was consulted as a chief source of input for the NISMO (Nissan's sports/performance line) global marketing scheme that garnered executive buy in. Helped in creating potential worldwide marketing schemes for Nissan's apps, sales networks and motorsports.

Bachelors, Business Management And Sociology

Activities and Societies: Varsity Football, Sigma Chi FraternityDeans List and Scholar Athlete

Master'S Degree, Health/Health Care Administration/Management

Population Health Management focus Dean's Scholarship Recipient OPAL Scholarship Recipient