Seed and Series A Investor Advise on strategic, operational, marketing, growth, and product management topics

P&L Management/Revenue Growth: Lead Operations and Marketing for ride-booking SaaS marketplace company, focused on driving user growth on both sides of the platform – drivers (supply) and riders (demand) ⮚ Achieved 25x (2,500%) growth to $2M annual recurring revenue, in one year ⮚ Simultaneously reduced rider and driver acquisition costs by 50% and 25% respectively, while also managing 800% increase in revenue per platform subscriber, over a 6-month period ⮚ Established digital marketing/ads program and refined field marketing approach, resulting in thousands of driver signups and tens of thousands of rider signups ⮚ Refined brand architecture to inform messaging SOP for all Operations and Marketing team members Business Strategy and Analytics: ⮚ Created organizational performance management framework, identifying levers to drive results ⮚ Worked with engineering and data science team members to establish master data reports for rider and driver growth and retention analytics, which identified insights to drive operating performance Team Building and Startup Ops Leadership: ⮚ Established recruiting and onboarding processes and grew overall Operations and Marketing organization from 5 to 20 team members over 6-month period ⮚ Established HR policies, including PTO and sick leave, as well as employee onboarding and offboarding processes, while acting as HR leader Customer Experience and Customer Support Operations: ⮚ Led company’s first driver/rider NPS surveys (scores were 30+ points above industry benchmarks) ⮚ Managed team that handled over 15,000 customer support tickets with 2-hour average response time ⮚ Achieved 77% Customer Satisfaction (CSAT) score from customers that submitted tickets

Team Building and Startup Ops Leadership: Member of Senior Leadership Team (CEO and his Direct Reports), which drives vision, strategy, and growth planning for personal security services startup; hired and trained (and continue to support, develop, and mentor) a team of 4 senior leaders (2 VPs and 2 Directors), as they created strategic plans and executed on those plans to grow their teams; grew Field Operations function from 1 to 50 talented team members, to deliver services to customers; established company operational meeting cadence and lead weekly Senior Leadership Team meetingsMarket Entry:Led early-stage quantitative and qualitative market research efforts, including question developmentfor two large-scale surveys and creation of interview guide for in-depth qualitative interviews; developed brand ambassador and digital marketing programs, used to recruit the company’s first 5,000customers; worked with those initial customers to test and gather feedback on company’s services; led partnership with launch city police and public safety, to drive effective beta launch operations; created Product-Market Fit KPI framework to drive performance, as precursor for rapid growthCommand Center and Customer Support Operations:Provided leadership across design and build phases of our command center operations function; builtout (and continue to run) 2 Command Center facilities (in New Jersey and Nevada); achieved positive outcomes in thousands of security-related cases for tens of thousands of customers; established quality assurance program and achieved 5-second average answer times, while simultaneously realizing 1.5x efficiency improvement in agent to customer ratio; created automated agent recruiting process, utilizing online behavioral assessments and recorded video interviews to increase throughput by 10x, leading to high-quality agent hiring at rapid speed

P&L Management: Responsible for marketplace health, growth, and profitability for $400M+ (annual gross bookings) ridesharing business across the Northwest US (Washington, Oregon, Alaska, Idaho, Montana, and Wyoming); managed positive customer experience for 20K+ driver-partners and 500K+ riders across the region; achieved >60% year-over-year growth in volume (trips per week); led cost savings initiatives resulting in ~100% increase in operating profit per month in Idaho; achieved profitability in Montana, Alaska, and Wyoming, within 6 months of launch; oversaw negotiations on 6 partnership deals with college sports and event venue partners across 3 states, leading to >200% growth in trips/week and exceeding full-year trip targets by over 30% in those marketsMarket Expansion: Launched 15 new markets across 3 states (Alaska, Montana, and Wyoming) to drive marketplace growth, including 6 cities in 5 days across the state of MontanaTeam Leadership: Recruited, developed, mentored, and led 5 direct reports and 35 indirect team members; co-President of Veterans Global Employee Resource Group, with ~60 members in 5 countries across the worldGovernment and Public Affairs: Managed state and local regulatory concerns and politics; represented Uber at conferences and public events and engaged with local press across six-state region; successfully passed state bills in both Alaska and Wyoming, identifying bill sponsors and testifying at multiple committee hearings; worked with Montana Governor’s office and Department of Labor and Industry, to address questions and concerns, in preparation for successful Uber launch; represented Uber via presentations on the future of urban mobility, to large audiences (500+ people)

Business Operations, Strategy, and Planning: Drove successful completion of CEO-level priorities and programs; established meeting and operating cadence for company's Senior Leadership Team, driving operational discipline; managed operational processes and metric/KPI scorecards and dashboards for all company functionsProcess/Cost Optimization: Redesigned business processes to reduce costs and improve performance; achieved 33% cost reduction in software expenditures, while increasing functionality; drove 80% reduction in telecommunications expenditures, via vendor selection and renegotiation

Senior Director (2013 - 2015)Director (2012 - 2013)Senior Manager (2011-2012)Business Analytics: Led 17-person team responsible for strategy, insights, analytics, business intelligence, and data warehousing on 150,000+ person Enterprise Services workforce; solved problems of strategic significance and developed high-end analytics to identify insights in support of executive decision makingOrganizational Performance Management: Developed and operationalized dashboard metrics/key performance indicators to manage the business; used predictive modeling to identify problem areasData Reporting: Supported over 300 internal customers (Business Ops, Finance, and HR) with business intelligence and visual analytics, via approximately 250 recurring deliverables each month and over 500 ad-hoc views each year

Competitive/Growth Strategy: Conducted competitive strategy analysis and developed growth strategy for US Government IT services group, including both organic growth initiatives and M&A strategyPortfolio Strategy: Performed detailed appraisal of Business Process Outsourcing (BPO) portfolio in order to create strategic vision for the business unit; produced invest or exit (harvest or divest) recommendations for all offeringsOrganization Design: Developed various organization design alternatives after conducting senior management interviews; recommended reorganized structure in order to better align with business unit strategy

Post-Merger Integration: Advised purchasing/supply chain of large restaurant client during and after acquisition, earning client exemplary service award (normally reserved for client employees); exceeded total synergy target by over 25%, making up nearly half of all non-headcount synergies; assisted client Senior Vice Presidents in presenting materials to client officers and other senior management, thus gaining consensus from varying stakeholders to implement cost saving strategies that the team developedCompetitive/Portfolio Strategy: Evaluated competitive health, value health, and parent fit of product portfolio for building products company, in order to assess strategic options; quantified potential operational savings of strategic initiatives and conducted detailed cash flow modeling and discounted cash flow valuation analysisPerformance Management: Constructed performance management framework in order to drive strategic and organizational alignment for the Dallas Independent School District; developed district and school scorecards, with key success drivers and indicators of optimal education performanceOperations Turnaround: Facilitated large-scale improvement effort for a major airline’s maintenance operations

Company Executive Officer: Second in command of 160 person group in Iraq; responsible for maintenance and accountability of over 50 vehicles and associated equipment, valued in excess of $20M; coordinated all logistical support and managed $1M company budget; led and trained team of 20 personnel; awarded Bronze Star and received Purple Heart during service in IraqBattalion Logistics Officer: Planned and directed rail, sea, air, and ground deployment of over 700 personnel and 200 vehicles from Fort Carson, CO to Kuwait in support of Operation Iraqi FreedomDivision Logistical Planning Officer: Coordinated support and mobilization requirements for seven brigades (over 3,500 vehicles & 15,000 personnel) at Fort Carson, COPlatoon Leader: Managed, supervised, and led 15-person team; responsible for operational employment of platoon; accountable for 9 vehicles and associated equipment, valued in excess of $7M