Brian J. German Email & Phone Number

Cleveland, OH, US

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

• Advised Private Equity and lead due diligence projects (specialty chemicals and life science)

Cleveland/Akron, Ohio Area

• Specialty chemical company that manufactures products primarily used in life sciences, healthcare and industrial markets.After divesting from Affymetrix, expanded Product Manager role and took on responsible including.
• Built and executed marketing strategy designed to maximize awareness of product portfolio and custom chemistry capabilities
• Crafted advertising plan using traditional and digital media channels and trade shows
• Created sales collateral which defined value proposition and coached sales professionals to identify target customers and position Anatrace products
• Expanded Product Road Map (custom synthesis business plan)Sales Leadership
• Identified need and built plan to expand global sales through channel partners

Cleveland/Akron, Ohio Area

• Launched several new products including the most successful Anatrace product in brand history. The new NG Class Detergents added 8% of incremental new sales to top line revenue
• Negotiated deal with University Tech Transfer and multiple corporate partnerships
• Led marcom team and outside agencies to craft advertising support for product launches
• Partnered with Operations and Finance to manage inventory and pricingSurpassed 2012 revenue targets by ~16% without a sales… Show more Launched several new products including the most successful Anatrace product in.
• Partnered with Operations and Finance to manage inventory and pricingSurpassed 2012 revenue targets by ~16% without a sales team attached to the Anatrace brand
• Managed successful product launches

Cleveland/Akron, Ohio Area

• Australian clinical diagnostic company with ~$50 million in annual sales and ~60 employees on four continents.Sold diagnostic tests to hospital-based and private reference (Quest) laboratories. The medical tests were.
• Created a tactical level sales plan for a territory including OH, MI, IN, KY, PA and VA
• Completed fiscal year at 99% of quota… Show more Australian clinical diagnostic company with ~$50 million in annual sales and ~60 employees on four continents.Sold diagnostic tests to hospital-based and private.
• Completed fiscal year at 99% of quota ($990,368/$1,000,000) Show less

Cleveland/Akron, Ohio Area

• Clinical diagnostic company with over $38 million in annual sales and employing 70-100 employees.Sold Real-Time PCR based diagnostic tests (CMV, BK, HSV etc.) to hospital-based clinical laboratories using the Fisher.
• Employed Miller Heiman’s “Strategic Selling” approach to improve opportunity management Replaced transient one order business with a committed customer… Show more Clinical diagnostic company with over $38 million in.
• Employed Miller Heiman’s “Strategic Selling” approach to improve opportunity management Replaced transient one order business with a committed customer base generating reoccurring revenues worth 4 x the original.
• Used strong qualification skills to identify high revenue impact prospects
• Became an expert in medical test validation methods
• Coached Clinical labs through evaluating and validating Nanogen’s qPCR testsManaged multiple sales teams

Cleveland/Akron, Ohio Area

• Sales consulting organization with one dedicated client in the life science industryStarted business as a manufactures' representative for SynGene’s imaging systems. Over time, I took over managing sales through the US.
• Launched Phenom Scientific as a Manufacturers’ Representative Group and generate $500K in sales… Show more Sales consulting organization with one dedicated client in the life science industryStarted business as a.
• Launched Phenom Scientific as a Manufacturers’ Representative Group and generate $500K in sales with greater then 20% profit margins during the first 18 months of operations
• Ranked #1 Manufactures Representative in 2004 by demonstrating outstanding account management skillsUS Manufactures’ Representative Sales Channel Manager
• Leveraged leadership skills while managing instrumentation sales through SynGene’s partners in 2005-2006 which produced over $2million in sales both years Show less

Cleveland/Akron, Ohio Area

• Private Manufacturers’ Representative Company with 30 employees which generated $70 million in annual salesLife Science Instrumentation Specialist responsible for the sales of imaging instrumentation, thermal cyclers.
• Ranked #1, Molecular Product Group Specialist in 2003 via continued improvement of skills and maintaining high levels of account activity (Territory included OH, KY, MI and upstate NY)… Show more Private Manufacturers’.
• Ranked #1, Molecular Product Group Specialist in 2003 via continued improvement of skills and maintaining high levels of account activity (Territory included OH, KY, MI and upstate NY)
• Launched the Molecular Product Group in the Midwest and sold ~$550,000 worth of instruments plus earned LABREPCO’s Annual Largest Revenue Growth Award in 2002 Show less

Mba, Finance

Activities and Societies: Weatherhead Business Symposium: Reinventing the Economy of Northeast Ohio. February 27, 2004. Co-organizer and.

Bs, Molecular Genetics

Research - Project which looked at Herpes Simplex virus replication

Education record

Mba - Weatherhead School Of Management