Insight driven digital executive specializing in strengthening his company's ability to utilize customer data to implement effective end-to-end DTC and subscription strategies. History of leading divisions and teams in the implementation of programs built on the foundation of deep customer learnings, resulting in consistent improvements in customer acquisition, revenue performance, churn and LTV improvement, and customer support performance.Product Marketing ⬧ Membership Program Development ⬧ Customer Insights ⬧ Revenue Growth ⬧ Churn Strategy ⬧ Project Management ⬧ B2C & B2B Marketing Leading Through Change & Ambiguity ⬧ Business Model Transformation ⬧ Marketing Plan Creation ⬧ Voice of the Customer ⬧ Setting Strategic Vision ⬧ Upstream Collaboration ⬧ Leading Key initiatives ⬧ Business Intelligence Tools ⬧ Data Analytics ⬧ FinTech ⬧ Customer Lifecycle Management ⬧ Customer Segmentation ⬧ Pricing Strategy ⬧ Forecasting and Modeling ⬧ Customer Support ⬧ Digital Marketing ⬧ Email Marketing ⬧ Predictive Analytics ⬧ Machine Learning Applications ⬧ Revenue and Budget Management ⬧ E-commerce ⬧ Product LaunchesTechnology Tools & Certification: HubSpot Email Marketing, Inbound Sales | Google Analytics | Tableau | Salesforce | Silverpop | Claritas / Prizm