Brian Kopp Email & Phone Number

Minneapolis, Mn, Us

Responsible for developing and implementing enterprise strategies that further enhance UCare's customer-centric digital presence. Collaborating to build the future state roadmap that enables omni-channel communications and seamless self-service for all of UCare's constituents.

Minneapolis, Mn, Us

Worked with a diverse steering committee to evaluate all enhancement requests and assign a business value and prioritization to inform our development release roadmap. Managed a cross-functional team of professionals specializing in digital asset management, taxonomy management and front-end/back-end web development. My team managed our A/B testing and personalization programs, optimized our on-site search experience, delivered ~150 enhancements to Medtronic.com on a yearly basis through our 2-week sprint schedule for the past 4 years and completed an upgrade of Adobe Experience Manager (AEM) in March of 2020 from version 6.3 to 6.5.

Minneapolis, Mn, Us

Built a team of front-end/back-end developers, testers, and a ScrumMaster to institute an agile practice where we worked in 2-week sprints to deliver enhancements to Medtronic.com monthly. During this time, my team worked with our global partners to grow Medtronic.com’s reach and provide key content to our customers and patients by deploying localized versions to 50+ country/regional web sites, supporting 26 languages. Today, traffic to Medtronic.com averages 2 million monthly unique visitors or 30 million visits and 54 million-page views annually. I also expanded my team through the hiring of a digital asset manager and incorporated our team’s taxonomist. I supported these last two direct reports to develop their own governance and committees to build and disseminate best practices and develop their own product roadmaps through coaching and goal setting.

Minneapolis, Mn, Us

Participated in multiple solution selection processes to build a modern marketing technology stack to allow our marketers to conduct and improve their marketing activities. As a result, I worked with multiple digital agencies and internal resources to build requirements and agile stories for the development of Medtronic.com on the Adobe Experience Manager (AEM) platform and supporting technologies. I pressed for a meaningful and memorable web experience that would meet Level AA of the Web Content Accessibility Guidelines (WCAG) while creating an easy-to-use interface. Our work was supported by workflows and metrics to allow our marketers to spend more time and resources on their strategies and their content creation versus worrying about the technology.

Minneapolis, Mn, Us

Was awarded the Star of Excellence for the relaunch of the newly branded Medtronic.com, The Star of Excellence is the most prestigious award given to a Medtronic employee or team for extraordinary job performance in quality and innovation. I expanded our digital reach and deployed Medtronic.com into 13 localized country sites. During that time, I also worked on refactoring the front-end code to make Medtronic.com more usable on mobile phones. Lastly, I worked of the development of an unbranded web template system that marketers leveraged to create therapy and condition awareness websites to grow market share.

Minneapolis, Mn, Us

Helped my team build and relaunch a newly branded Medtronic.com on a new Content Management System (CMS), Oracle. In this role, I helped design solutions for our content authors and implemented the HTML/CSS/JS needed to present the content on different web templates. I worked with our lead designer to bring her designs to life, ensuring our front-end code met the World Wide Web Consortium (W3C) standards so that our content could be consumed by all users on any device. I also helped launch the first Medtronic Twitter account by partnering with our marketing communication team and setting a strategic vision for how to use the platform and engage with our customers/patients. During this tenure, I also took on the ownership of our digital analytics platform, Omniture (now Adobe Analytics), and ensured we were setting appropriate KPIs and tracking the metrics required to calculate our performance against those KPIs.

Minneapolis, Mn, Us

Worked with our business partners to understand the goals of their programs and built websites to help them achieve their goals. I also worked to build email marketing nurture programs within an email marketing platform with the goal of nurturing our leads so they would take the next steps in terms of seeking a Medtronic Therapy or purchasing a Medtronic device.

Headed development of all web-based training applications. Involved with the planning and designing of course materials including storyboards, training guides and interfaces. Participated in data gathering during usability tests on potential interface designs. Designed interactions to engage the learner and improve their learning experience. Simulated web-based applications within training programs to allow the learner to get accustomed to the application in a controlled environment where they can learn procedures to perform their job duties. Our Clients included Thrivent Financial for Lutherans, Marshall Field's, and Target Corporation.

Mba, Business Administration

Bs, Scientific And Technical Communications