Brian Laird

Brian Laird Email and Phone Number

Strategy Lead - Latin America @ Molson Coors Beverage Company
Naperville, IL, US
Brian Laird's Location
Naperville, Illinois, United States, United States
Brian Laird's Contact Details

Brian Laird personal email

Brian Laird phone numbers

About Brian Laird

Experienced manager with a demonstrated history of working in the beverages industry. Skilled in Strategy, Planning, Analytical Skills, and Pricing Strategy.

Brian Laird's Current Company Details
Molson Coors Beverage Company

Molson Coors Beverage Company

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Strategy Lead - Latin America
Naperville, IL, US
Brian Laird Work Experience Details
  • Molson Coors Beverage Company
    Strategy Lead - Latin America
    Molson Coors Beverage Company
    Naperville, Il, Us
  • Molson Coors Beverage Company
    Strategy Lead - Latin America
    Molson Coors Beverage Company Oct 2019 - Present
    Chicago, Illinois, United States
    Lead Long Range Planning across LatAmEnsure annual plans align to overall strategy and ambitionAs member of LatAm Leadership team, drive key growth projects associated with Portfolio Strategy and partner/retail improvementLatAm is now a growth engine within MCBC, exceeded annual targets in 2021
  • Molson Coors Beverage Company
    Senior Strategic Initiatives Manager
    Molson Coors Beverage Company May 2014 - Jan 2022
    Greater Chicago Area
    -Strategy lead for Latin America-Lead Long term strategic planning for USA and Latin America
  • Tenth & Blake Beer Company
    Commercial Planning Manager
    Tenth & Blake Beer Company Nov 2010 - May 2014
    Greater Chicago Area
    Responsible for designing and implementing key sales and marketing interactions and processes for the newly formed Tenth & Blake Beer Company.
  • Millercoors
    Manager, Pricing Strategy
    Millercoors Oct 2008 - Nov 2010
    Greater Chicago Area
    Worked directly with the regions to help maximize revenue through commercial strategies, focused mainly on the price-volume relationship. Led projects such as price gap management, retailer pricing strategies, and single serve performance, while supporting the regions on various ad-hoc projects which span the portfolio.
  • Miller Brewing
    Insights Manager - Industry & Competitive
    Miller Brewing Feb 2005 - Oct 2008
    Duties include developing actionable insights based on industry and competitive analysis, complex modeling, special projects related to marketing & sales, long term planning, and business performance.
  • Marshall & Swift
    Senior Analyst
    Marshall & Swift Jun 2000 - Dec 2004
    Duties include special projects related to strategy, new product development, market and competitive intelligence, and company growth, reporting to CEO•Development of company’s first two complete Strategic Plans•Development of new product business planning procedure•Development of numerous business plans and forecasts for new products •Significant forecasting and budgeting work•Contact for mergers and acquisitions and developed acquisition timeline•Development of ongoing… Show more Duties include special projects related to strategy, new product development, market and competitive intelligence, and company growth, reporting to CEO•Development of company’s first two complete Strategic Plans•Development of new product business planning procedure•Development of numerous business plans and forecasts for new products •Significant forecasting and budgeting work•Contact for mergers and acquisitions and developed acquisition timeline•Development of ongoing strategy process•Market studies & research projects Show less
  • Experian, Orange, Ca
    Marketing Manager
    Experian, Orange, Ca 1998 - 2000
    Duties included strategy development, product management & enhancements, and new product development of fraud products. Acted as main contact for all product-related questions.
  • Pacific Telecom Cellular, Inc
    Market Analyst
    Pacific Telecom Cellular, Inc Dec 1992 - Jun 1998
    Duties included competitive analyses including full marketing review; cellular service pricing creation and review; new product review and recommendation; financial impact studies and penetration tracking; database mining and utilization; directed marketing functions and worked as liaison between departments in cellular acquisitions; proposed positional changes and directed implementation of pricing changes in various markets; analyzed viability/positioning of new service offerings; created… Show more Duties included competitive analyses including full marketing review; cellular service pricing creation and review; new product review and recommendation; financial impact studies and penetration tracking; database mining and utilization; directed marketing functions and worked as liaison between departments in cellular acquisitions; proposed positional changes and directed implementation of pricing changes in various markets; analyzed viability/positioning of new service offerings; created financial model used to analyze possible cellular market acquisitions; high levels of sales channel interaction. Show less
  • First Wisconsin Bank
    Credit Analyst
    First Wisconsin Bank Jul 1991 - Dec 1992

Brian Laird Skills

Competitive Analysis Strategy Forecasting Management Market Research Cross Functional Team Leadership Pricing Product Management Analysis Product Development Business Planning Retail Budgets Strategic Planning Marketing Financial Modeling Mergers And Acquisitions Basic Conversational Portuguese

Brian Laird Education Details

Frequently Asked Questions about Brian Laird

What company does Brian Laird work for?

Brian Laird works for Molson Coors Beverage Company

What is Brian Laird's role at the current company?

Brian Laird's current role is Strategy Lead - Latin America.

What is Brian Laird's email address?

Brian Laird's email address is br****@****ors.com

What is Brian Laird's direct phone number?

Brian Laird's direct phone number is (800) 645*****

What schools did Brian Laird attend?

Brian Laird attended University Of Wisconsin-Oshkosh, University Of Wisconsin-Oshkosh, Nbwhs, Holy Apostles.

What are some of Brian Laird's interests?

Brian Laird has interest in Children.

What skills is Brian Laird known for?

Brian Laird has skills like Competitive Analysis, Strategy, Forecasting, Management, Market Research, Cross Functional Team Leadership, Pricing, Product Management, Analysis, Product Development, Business Planning, Retail.

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