- Google Analytics expert for the division, providing weekly insights and long-term analysis to aid decision-making process- Division representative for steering committee of (1) L'Oreal USA aanalytics tool for direct-to-consumer websites and (2) global corporate team for Google Analytics 4 onboarding- Ensured proper tagging / measurement of website elements, including L'Oreal USA first solution for quiz tagging- Led measurement for A/B testing of brand websites, with 20 tests conducted across the consumer journey- Upskilled team on measurement best practices and hosted bi-weekly office hours to address their questions

- Supported product development through social listening and keyword research, investigating hypotheses of upcoming trendsand consumer conversation around cosmetics categories / brands- Analyzed content across Maybelline owned digital channels (website and social) for 50+ countries across several continents, highlighting brand best practices and consistently obtaining feedback on my monthly dashboard- Assessed value of Maybelline partnerships with spokespeople / influencers, for brand sponsored events (e.g. NY Fashion Week) and Maybelline sponsored content- Investigated competitors' owned and earned social performance to understand winning industry content for the consumer

- Managed vendor relationship for in-market TV creative testing, helping optimize commercials based on consumer memorability and determining macro trends to aid future development of creative- Managed agency relationship for paid digital media reporting, leading efforts to standardize reporting across multiple brands, and creating quarterly dashboards to summarize trends for senior executives of L'Oreal USA- Collaborated with other teams (e.g. operational marketing, paid media, consumer insights) to align on business objectives, ensure data quality, and support insight generation to aid business decisions

- Generated predictive models with an external agency and formed forward-looking insights for L’Oréal in order to help the business address key objectives, including but not limited to: drive more efficient and effective marketing, improve overall brand and marketing ROI, achieve short and long term brand and equity objectives, optimize channel effectiveness and better forecast the business- Oversaw digital campaign performance across multiple mass and prestige brands, understanding KPIs which ultimately address marketing objectives and how they are optimized

- Lead weekly discussion sections: gave feedback on common mistakes; reviewed topics covered in lectures and provided concrete examples of their applications; and addressed questions/concerns from the students- Held weekly office hours for students to get more tailored one-on-one help for course topics and assignments

- Created gifts with promotions history document for 2014 ($371M budget; included retail trackers by channel of distribution)- Tracked weekly purchase with promotions ($25M budget) to analyze performance of business over first half of 2014- Used OLAP-based reporting tools (point of sales and retail-reported sales) to obtain results on million dollar doors for Lancôme (20% of business)- Created template for sales-training executives and regional sales directors to report freelance spend, with visual guide on how to fill out template

• Aided clientele in locating items as well as offering complimentary products to further shopping experience• Complete their transactions quickly while stating appreciation for their business

- Supported L’Oreal Beauty Channel Development initiative by quantifying current domestic retail landscape Sales trends- Developed long term forecast model for key retailers and categories to inform future business development opportunities- Served as liaison between key external industry vendors and internal Category leads to develop this assessment and future outlook model.

- Through self-education via online manuals and through co-workers, learned how to setup servers and its connection to mobile and land lines