Brian Mahony Email & Phone Number

Westford, MA, US

Westford, Massachusetts, US

(www.OTTexec.com) Leading a 50,000+ member executive-level community. Consulting services include market-making product strategies, meter-moving marketing programs, thought leadership content creation, influencer-level business development, interim management for technology companies, and expert witness services for IP disputes. Over 70 clients have.

Westford, MA, US

Market research, publishing, and technology consultancy that combines expert analysis with the voice of everyday people. Current focus is TV/OTT video, social media, and hi-tech product strategy. We conduct research, create and promote thought-leadership content including white papers and webinars, produce strategic networking and learning events for.

Boston, Massachusetts, US

• $40M producer of premium B2B events, magazines, books, and expert learning products for some of the world's biggest companies, such as SAP and IBM, and most far-reaching technologies, such as ERP and Big Data.
• Managed 50 person sales, marketing, and BDR team including hiring, training, and organizational development.
• Launched 2014 SAP Insider events season with initial results over 75% previous year’s sales.
• Re-implemented SalesForce.com with daily calling and sales metrics and full visibility and reporting on marketing lead generation programs, pipeline creation, and revenue recognition with 95%+ accuracy.
• Revised pricing strategy led to 80% improvement in average deal size for SAP Experts product.

Amsterdam, North Holland, NL

• My teams managed strategy, sales training, business development, PR, market and competitive analysis, portfolio product management, and innovation for TomTom's AEG division.
• Key leader in TomTom's transformation from a consumer electronics vendor to a major B2B provider of location-based data, software, and services for enterprise, automotive, and government customers.
• Implemented new “AEG University” for sales training on products, competitors, and markets.
• Catalyst for implementing value-based selling methodology.
• Created strategies and standardized financial models for all AEG markets.
• Launched new competitive analysis process and sales tools to effectively position against our major competitors.

Amsterdam, North Holland, NL

I ran Product Strategy for TomTom's Licensing division (maps, apps, traffic, LBS data and services) before being promoted to VP Strategic Marketing for a larger division.

Ottawa, Ontario, CA

• Successful June 2007 IPO on the TSX, Espial is a leading IPTV middleware vendor in the telecom/datacom market.
• Managed global marketing team including marketing communications, product marketing, and product management.
• Managed sales enablement including training, sales tools, pricing guides, collateral, and sales toolkit.
• Relaunched the company from an imbedded software supplier in the consumer electronics industry to a leading IPTV middleware vendor in the global video communications market, positioning the company for a successful IPO.
• Recognition included being named #1 IPTV middleware by ABI, #3 by iLocus, “Top Five” by Dittberner, “Product of the Year” by TMC, and “Most Entrepreneurial IPTV Company” by Frost & Sullivan.
• Launched carrier-grade Evo IPTV Service Platform, DVR and time-shifted applications such as “Start-Over TV” and “Catch-Up TV”, landlord-tenant services, mobile convergence applications, as well as HD user interface.

Richardson, Texas, US

• Acquired by Comverse for $180 million, Netcentrex (now Mavenir) solutions included the #1 Class 5 VoIP Application Server with over 5 million lines deployed. Customers include France Telecom, Equant, FastWeb, AOL.
• Led global marketing communications and Americas product marketing and lead generation for this Paris-based VoIP company.
• Managed amidst rapid growth ($15M to $75M ~5 years) with changing leadership and a globally matrixed team.
• Managed sales tools and training include sales presentations, datasheets, pricing, and supporting collateral.
• Created PR campaign which substantially increased Netcentrex visibility. Results included being named #1 VoIP Server by Frost & Sullivan, #1 VoIP Platform by iLocus, and #2 IP Multimedia Server by Current Analysis..
• Led the Americas launch of five major solutions: IPlay3TM Triple Play, Multi-Service VPN, Saga800TM Contact Center, MyCallTM Residential Voice and Video Telephony, and VoBB Starter Kit.

Richardson, Texas, US

I was initially in charge of Americas marketing, business development, lead generation, and product management, before taking on global responsibilities for PR, analyst relations, and marketing communications.

Sunnyvale, CA, US

Managed partnerships and contributed to product strategy and positioning across OSS, gateway/softswitch, and router products for Unisphere Networks-- successfully acquired by Juniper Networks and Siemens for $740M.

Sunnyvale, CA, US

GB

Projects included strategy, product management, network deployment, and operations consulting for Nextel, Loral-Orion, GTE-Genuity, and Innovex.

GB

I worked with a variety of clients on strategy and network deployment projects, including Sprint-Nextel, Loral, Verizon, and Innovex.

CA

Various Sales and Marketing roles.

Mba, Marketing And Business Strategy

Ba Philosophy, Honors Program