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Design specialties and engagements:- Solo creator of artisanal home decor: launched Etsy store in September 2021 (please visit etsy.com/shop/marquisandfriends);- Comprehensive home renovation: acquisition, planning, design, sourcing, skilled trades management, execution, decor and furnishing;- Landscape design; - Fine art buying and curation;- Re-use and up-sell of home furnishings.Consulting specialties:- Medicare Advantage, Part D, Medigap, Medicaid, and Group Retiree;- Marketing and sales strategy development; - Lead generation via multi-media and multi-channel direct marketing; - Sales funnel management from initial response to conversion; - Marketing campaign measurement and dashboard development; - Predictive modeling to drive campaign targeting;- Lead management system assessment and integration;- Lifecycle communications design including customer retention programs.
Design Marquis
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Founder And OwnerDesign MarquisAustin, Tx, Us
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Founder/OwnerDesign Marquis Nov 2023 - PresentAustin, TxOffering interior design services, furniture transformation, and decorative and fine art objects
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Head Of Marketing, Senior SegmentCigna May 2014 - Mar 2021Nashville, TnLed marketing components of customer acquisition and retention for Cigna’s Medicare Advantage and Part D, Group Retiree, and Medicaid businesses. Focused primarily on driving direct-to-consumer channel sales through heavy use of direct mail, DRTV, and digital media. Additionally, created sales collateral for intermediaries, enrollment and welcome communications, required plan materials, and discretionary customer communications. Manifested the brand and value proposition in all marketing assets and media. Annual budget $100M+. -
Vice President, Marketing - Government SectorAetna, A Cvs Health Company Dec 2011 - Apr 2014Hartford, CtLed customer acquisition and retention for Aetna's government sector–which encompassed government entities as clients or regulators and served 10 million members–including the Medicare portfolio (Medicare Advantage, Part D, and MedSupp; plus Group Retiree), the Commercial Public & Labor sector, Individual and Family coverage, and Affinity relationships (AARP, Costco). At both the B2B and B2C level, drove strategy and execution of each step of the marketing value chain with a focus on optimizing the sales funnel (spend, responses, leads, conversions). Delivered the branding and marketing components of Aetna’s public exchange strategy as part of health care reform readiness. -
Group Sales & MarketingMedica Aug 2009 - Dec 2011Led entrepreneurial team of sales executives, account managers, and client implementation staff in building the Group Medicare segment of one of Minnesota's top health insurance companies. Applied extensive sales and marketing experience and ‘change’ affinity in consulting across the organization on strategic and tactical initiatives identified as growth catalysts. Role also encompassed driving sales of individual health insurance to consumers transitioning from commercial and Group Medicare plans. -
Vice President, Product Marketing (Ovations)Unitedhealth Group Jan 2007 - Jul 2009Directed all aspects of national member acquisition for nation’s leading private Medicare provider. Drove division’s evolution toward more integrated, data-driven direct marketing, established strong partnerships with internal sales and broker channels, and designed comprehensive marketing measurement protocols. Deployed $30 million budget to generate leads using interactive and traditional media. -
Vice President, Lead Generation & AcquisitionAmeriprise Financial May 2004 - Sep 2006Led marketing in generating 500,000 leads, 16,000 clients, and $1 billion in assets annually for the nation’s top retail financial planning firm using a mix of interactive channels and traditional media. Deployed budget of $20 million on P&L basis in managing rigorous control/test marketing programs to deliver mass-affluent leads to 10,000 advisors nationally. -
Chief Marketing OfficerLighthousebank 1999 - 2001Recruited to be chief marketing officer at New England’s first Internet-only bank, developing and executing all initiatives associated with acquiring and retaining retail customers. Responsibilities included brand creation, multi-media lead generation campaigns, website strategy and content development, public relations, event management, and marketing collateral.
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Vice President, Global Customer AcquisitionCitibank 1997 - 1998Recruited to join new global marketing group as consultant to regional and country teams charged with building the consumer investment products business. Recommended, re-tooled, and measured acquisition and relationship development programs in the context of local laws and practices. Authored the direct marketing component of re-launch strategies for 13 target countries on four continents. -
Vice President, Institutional & Retail MarketingFidelity Investments 1985 - 1997Institutional: Developed and directed all data-driven marketing capabilities within the defined-contribution division for non-profits (403b), a hybrid B2B/B2C environment. Managed market and customer segmentation, employee- and institution-level database development, program measurement, competitive analysis, and market research. Retail: Directed account, list, production, and analytic staff in managing 30-40 monthly direct mail acquisition, cross-sell, and retention campaigns for Fidelity’s Retail mutual fund and discount brokerage product lines. Career progressed from print advertising role, where I directed production, distribution, media planning and analysis, print media buying, and broadcast trafficking.
Brian Marquis Skills
Brian Marquis Education Details
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Architecture
Frequently Asked Questions about Brian Marquis
What company does Brian Marquis work for?
Brian Marquis works for Design Marquis
What is Brian Marquis's role at the current company?
Brian Marquis's current role is Founder and Owner.
What is Brian Marquis's email address?
Brian Marquis's email address is bj****@****ail.com
What is Brian Marquis's direct phone number?
Brian Marquis's direct phone number is +161569*****
What schools did Brian Marquis attend?
Brian Marquis attended Yale University.
What skills is Brian Marquis known for?
Brian Marquis has skills like Direct Marketing, Analytics, Marketing, Leadership, Strategic Planning, Lead Generation, Marketing Strategy, Management, Segmentation, Integrated Marketing, Insurance, Health Insurance.
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4mac.com, quotepro.com, quotepro.com, quotepro.com3 +131265XXXXX
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Brian Marquis
Cambridge, Ma2mitre.org, rfsworld.com -
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Brian Marquis
Orlando, Fl3marquisfamily.us, dell.com, hpe.com
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