Full responsibility for all marketing functions for B2B publisher in the insurance sector, including event marketing, subscriber marketing, lead generation, search engine optimization, and more. Full ownership of email operations, including both marketing emails and editorial emails. Efforts led to 60% increase in traffic generated from email newsletters. Generated significant growth in online traffic through strategic adjustments to all key traffic driving channels (email, organic, social, referral), resulting in 2 million additional page views in first year, leading to 175% growth in digital advertising revenue. Drove 57% revenue growth in sales of data products through more aggressive, intelligent marketing efforts.Converted company to Hubspot marketing automation platform, and implemented proactive strategy to build database and drive new, qualified leads. Subsequently converted company to Marketo marketing automation tool. Led complete overhaul of new user registration process, simplifying the user flow and improving the overall user experience. Efforts led to 16% increase in average daily registrations.

Develop targeted audiences for online and offline products to help advertisers effectively market their products.Manage company's online marketing efforts through Hubspot inbound marketing platform. Identify opportunities to use online assets to help drive traffic, subscriptions, registrations, webinar sign ups, and more. Develop and refine annual marketing plan and budget to meet audience goals for leading B to B publications targeting the scientific community. Full responsibility for all audience-building email marketing efforts. Manage 3rd party fulfillment house and list rental manager.

Effectively execute the sales and marketing plans to grow subscription-based circulation volume of The Asbury Park Press.Responsible for executing and monitoring print, customer retention, and engagement strategies. Collaborates in the development of growth strategies, as well as investigates, expands and implements sales initiatives and customer engagement programs. Increase engagement with subscriber offerings to increase loyalty and market penetration.Collaborate and monitor integrated direct response programs including, but not limited to, in-paper ads, direct mail, email, inserts and online.Monitor retention and engagement programs orchestrated and stops data and execute programs to extend the average life of the subscribers. Ensure continuous use of customer touch-point processes.

Fully responsible for all subscriber acquisition and retention efforts for industry leading, B-to-B publications in the construction sector. Required to meet and exceed annual revenue and NOI goals. Directed all promotional activities designed to attract new subscribers and retain current subscribers. Responsible for delivering targeted audience based on goals established by publication management. Supervised fulfillment and circulation support staff. -Led transition of Architectural Record from a primarily association publication to a paid subscription based title. Increased annual revenue by 33% through an aggressive, integrated conversion effort. Recognized by Audience Development magazine as a 2011 "Audience Development All-Star" as a result of these efforts. -Took over circulation marketing function for annual directory product, leading turn-around to profitability and improving NOI by over 100%. -Led push for growth in international markets for Architectural Record, increasing readership outside North America by 53%. -Developed trigger e-mail campaign program, generating e-mail marketing efforts based on user's interactions with our web sites. As a result, orders generated via e-mail source tripled.

Responsible for all subscriber acquisition efforts, including direct mail, telemarketing, e-mail marketing and more. Established marketing campaign goals, budgets, and schedules. Worked with in-house and external creative departments to create targeted concepts based on campaign goals. Full responsibility for executing campaign on time and on budget. Full management of 3rd party vendors. -Strategically overhauled direct marketing efforts by re-working creative concepts and identifying more targeted and responsive prospect groups. As a result, increased audience by 18% in 5 years while establishing all-time highs in readership and key demographic groups. -Initiated search engine marketing efforts through Google Adwords, generating low-cost orders and refining campaign through detailed analysis of results. -Promoted to Director of Circulation, 2002.