Brian J. Kennedy Email & Phone Number

San Francisco Bay Area

San Francisco, California

Guiding UX design for AI, PCs, gaming, high-performance computing, sports, VR and other business units as a senior writer and strategist; member of the Experience Design team at Agency Inside, AdAge’s 2017 Internal Agency of the Year.

Remote From San Francisco, Ca (Company Based In Mountain View, Ca)

Rebranded the Silicon Valley financial advisory firm with $1B in assets under management and a soul, including customer research, creative strategy development, UX/website content, collateral and design agency search/selection/management.

Remote From San Francisco, Ca (Company Based In El Segundo, Ca)

Wrote and designed pitch decks, executive summaries, website, video and other materials to reposition waste as a renewable energy resource, attracting key partners—and crafted company mission and beliefs to align the team.

Mountain View, Ca

Directed narrative, identity and UX/website development for The Big Lift, a bold social venture to provide all kids in San Mateo County with two years of quality preschool and other developmental mainstays.

Oakland, Ca

Created a new model for children’s advocacy; built and empowered the largest Pro-Kid® constituency ever, improving the health and education of millions of kids; rebranded the organization and tripled funding from top foundations.

San Francisco, Ca

Advised on Studio 8 global launch strategy and campaign development, sharing critical lessons learned from leading the campaign for the previous release—like the power of peer product reviews and message dilution.

San Francisco, Ca

Developed and implemented communications plans to introduce the corporate rebrand, ensuring channel and employee buy-in and readiness; advised on autodesk.com site redesign, informing and shaping the strategy behind it.

San Francisco, Ca

Led campaign strategy, creative development, production and measurement for Macromedia’s core products, which accounted for approximately 90% of the company’s total revenues; directed global launch campaign for Studio MX 2004.

San Francisco, Ca

Drove new account wins of Wachovia, Philips, Vonage, Macromedia and Placeware, generating ~15% revenue growth and significant momentum for the agency in a down market; created standardized marketing collateral for the agency.

San Francisco, Ca

Assisted serial entrepreneur Eileen Gittins (Personify, Verb, and Blurb founder) in repositioning the company, achieving the goal of acquisition in limited timeframe; wrote and designed new marketing collateral, including website.

San Francisco, Ca

Defined core market segments and developed an effective go-to-market product positioning that resulted in acquisition; led strategy and writing for corporate identity, website, collateral and product demos.

San Francisco, Ca

Established account consulting team; successfully managed web analytics software deployments for Esprit, Williams-Sonoma, Lucasfilm and others, resulting in valuable case studies and references; helped guide product development.

New York, Ny

Managed large, production-heavy client relationships, including Abbott Laboratories (Ensure), Bristol-Myers Squibb, E*TRADE and WebMD; member of small team responsible for building agency’s roster of technology accounts.

Bachelor'S Degree, Economics

Activities and Societies: First Honors and Deans’ Lists; minors in English and Fine Arts; NCAA Division I tennis team and Big East.

Education record

Activities and Societies: Roundtable for Community Change: Racial Equity & Youth Development, participant, June 2009; Roundtable.