Over a successful career spanning more than thirty years as a senior manager, business consultant and real estate specialist, and with a degree majoring in economics from UNSW, Brian Reid has built a considerable record of corporate achievement.With a passion for staff recruitment and retention, revenue growth, strategic planning, budgets and technology, Brian has worked in senior management, sales and leasing roles with real estate heavyweights Elders Limited, Ray White Group and Raine & Horne. A proven team player, Brian was previously employed as an investment sales consultant by Max Raine at Raine & Horne, where he was involved in sales, leasing and management activities.He is also a former Chairman of Elders Home Loan Business and has experience as a director of public companies, Run and Vesture Limited.Apart from real estate, Brian’s impressive resume also includes consulting appointments working for Equity Trustees and Macquarie Bank.Significantly, Brian knows what it takes to be a principal of a franchise business. His knowledge and experience has resulted in many businesses achieving their true potential and maximising their profits.The Raine & Horne COO can also empathise with the challenges involved in operating an independent real estate firm – at one time, he was a sales consultant and equity partner with Morgan May Real Estate. With the Sydney-based independent, Brian achieved significant staff and revenue improvements, and apart from sales, involved himself in the leasing and property management businesses.As a consequence of his broad industry experience, Brian Reid understands intimately the key drivers of business and franchise success, and is committed to creating the optimal outcome for Raine & Horne’s franchisees, their teams, and above all, their customers.