Strategic B2B product marketing leader with a proven track record of building and scaling high-performing teams to lead and execute full-stack marketing strategies across the Data Center - Data Fabric, Database, AI, Analytics, Networking, and SaaS/Cloud technologies. Strong collaborator with expertise in fostering relationships across all levels of matrixed organizations, delivering consistent top and bottom-line growth for pre-IPO ventures to Fortune 100 enterprises. A master storyteller with a voice of the customer orientation devising value-driven, unified messaging for complex, persona-based, end-to-end products/solutions that drive transformative outcomes. A strategic influencer shaping company vision, product roadmaps, and defining go-to-market strategies to ignite brand awareness, enhance engagement, and accelerate adoption across SMBs, mid-market, and enterprise segments. Mantra: Work Hard. Work Smart. Work Together.Passion: Solving complex challenges and course corrections, I bring strong business acumen and serve as a trusted advisor and player/coach, with a servant leadership style. I empower teams, build trust, drive accountability, and foster collaboration to achieve outstanding results. CORE COMPETENCIES➤ Marketing Strategy➤ Team Leadership➤ Go-to-Market Planning➤ Change Management➤ Messaging/Positioning ➤ Digital Marketing ➤ Sales Enablement ➤ AR/PR, Public Speaking, Demos➤ Pricing Models➤ P&L, Budget ForecastingPARTNER / CHANNEL ➤ Joint messaging➤ Joint pipeline➤ Global integration with Resellers, MSPs, and G/SIs ➤ Experiential Selling: Sell-in/Sell-with/sell-thru ➤ Co-creation and hands-on technical methods: demos, PoCs, PoXs, MVPs, and other technical proofs.➤ Defined playbooks, campaigns, and resources to build the territory/partner capacity Industry segment focus: manufacturing, financial services, healthcare, and retail.
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Director Of Product MarketingEquinixUnited States -
Senior Director, Product Marketing | Enterprise, Data CentersRimini Street May 2022 - Dec 2023Las Vegas, Nv, UsLed and executed bold marketing strategies focused on enterprise-managed services, application integrations, SaaS/cloud migrations, and optimizing data center infrastructure. Built and scaled high-performing GTM teams from scratch, driving rapid product growth and adoption. Strengthened market dominance by elevating analyst relations and thought leadership, crafting unified messaging frameworks to amplify brand awareness, drive engagement, and fuel adoption—all with the singular purpose of accelerating revenue growth and market impact. -
Director, Product Marketing | Cloud Data Warehouse (Start Up)Yellowbrick Data Sep 2021 - Apr 2022Mountain View, California, UsLed full-stack marketing strategy for a new cloud data warehouse portfolio, creating a new product category, and go-to-market plan for a new Cloud Data Warehouse portfolio. Oversaw revenue attainment, growth targets, and tactical execution including product positioning, messaging, analyst relations, product launches, and sales enablement. Achieved 105% YoY revenue growth and a 33% increase in new customer acquisition. -
Senior Marketing Manager | Ai, Advanced Analytics, Saas/CloudSas May 2014 - Sep 2021Cary, Nc, UsLed go-to-market strategies and successful launch of multiple SaaS/Cloud solutions, including the SAS' flagship AI Platform, resulting in a 20% increase in adoption and a 15% growth in new customer acquisition. Charged with leading the development of 20 high-impact AI field demos with strategic storytelling, achieving a 17% increase in customer engagement. Expertise in translating complex AI / Advanced Analytics technologies into clear, compelling narratives in support of client engagements and sales readiness to bolster awareness, engagement, and adoption. -
Senior Manager | Alliances And Channel PartnershipsSas May 2012 - May 2014Cary, Nc, UsLed the SAS and Teradata technology partnership exceeding targets by +15%, and earning the ASAP Alliance Excellence Award for Cloud/SaaS solutions. Directed joint-partner campaigns and messaging, resulting in a +20% increase in bookings. Chaired the SAS Customer Advisory Board, leveraging customer feedback to enhance product-market fit. Conducted Quarterly Business Reviews and governed business development actions, aligning performance goals with pipeline reviews, revenue growth, and renewals.
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Director, Global Product Management | Juniper Networks' Partnership DevelopmentFast Lane Us 2010 - 2011Raleigh, North Carolina, UsBuilt and led a global alliances and partner ecosystem with Juniper Networks to lead new hyper-growth business unit - Gold Education Globlal Parternship by achieving revenue attainment in 24 countries in less than 5 month. Designed, incubated, and ran partner go-to-market strategies and investment programs that drove ARR up by 40%.
Brian K. Jones Education Details
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Carnegie Mellon UniversityBusiness Administration -
Unc Kenan-Flagler Business SchoolExecutive Leading And Influencing
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Ball State UniversityComputer And Information Sciences
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Ball State UniversityTelecommunications
Frequently Asked Questions about Brian K. Jones
What company does Brian K. Jones work for?
Brian K. Jones works for Equinix
What is Brian K. Jones's role at the current company?
Brian K. Jones's current role is Director of Product Marketing.
What schools did Brian K. Jones attend?
Brian K. Jones attended Carnegie Mellon University, Unc Kenan-Flagler Business School, Ball State University, Ball State University.
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