- Increased earned media by 465% (2018-present) resulting in 2023: 18,100 media mentions, ad value equivalency of $242M+ and audience reach of 26.2B. Quadrupled earned media (within first 18 months) on a national scale including CNN, FOX Broadcasting, CBS, NBC: $113M in earned media value and 12.2B impressions (2018: $33.5M/3.B).- Created and implemented communications strategy to increase brand awareness during milestone 125th Anniversary (March 2021): 361 media mentions (print, digital, broadcast), with a potential audience reach of 156+ million and an ad equivalency value of $1.65 million. This was a 57% increase from the prior week. It was also a significant increase from Founders Week in 2020, when we received 98 media mentions and a potential audience of 24.8 million – a 268% increase; 633 media mentions (March 2021), audience reach of 733M, ad value equivalency of $6.8M.- Digital Marketing & Fundraising: Launched first strategic brand & fundraising comprehensive online program = profitable within 3 years.- Awarded 2023, 2022 & 2021 Top 50 Marketer - 10,000 global entries - OnCON Marketing Icon Awards.- COVID-19/Pandemic Media Success: 6,400 media mentions, which included an audience reach of 14.6 billion and an advertising value equivalency of $135 million. This represents an increase of 176% increase over the previous quarter. For all of 2020, we received 12,300 media placements worth a value of $191M. - Member of the senior leadership team at Volunteers of America - a national, nonprofit, faith-based organization dedicated to helping those in need rebuild their lives and reach their full potential. Volunteers of America helps more than 2.5 million people in over 400 communities with more than $1.5 billion in revenue with 88 cents of every dollar supporting direct services.- Volunteers of America LPGA Golf Classic: Responsible for signature sports marketing event to increase brand awareness - $1.5M annual commercial spend with NBC Sports.

- Responsible for all aspects of development and communications for one of NYC's largest nonprofits serving more than 7,000 individuals daily, reporting directly to CEO; annual operating budget of $90M+; 650 employees- Promote mission, vision, and short and long-term goals of the organiation in concert with CEO and Board of Trustees

- Designed and implemented multi-year proactive fundraising strategy and stewardship for major and planned gifts- Responsible for donor prospecting and cultivation; planning and administration of related budget and expenses

- Led transition of development department (8 full-time professionals) into a streamlined team which generated a 35% increase within the first year for the largest private network of social service agencies in the U.S. with a combined $8B annual budget - Created and lead fund development strategy ($14M+) which enables sustainable growth among individual, foundation and corporate donors- Implemented a national marketing and fundraising strategy for 173 member agencies to share resources and vendors, obtain group purchasing power and participate in a nationwide direct marketing program- Fostered a culture of philanthropy within the organization by creating a Presidential Endowment supported by employees, board members, member agencies and the general public to advance disaster response efforts- Developed and led national strategy and fundraising infrastructure among 170+ member agencies- Increased donor database file by 35% within a year through aggressive digital direct marketing initiatives- Served as the face of the organization in all matters related to fundraising prospecting and procurement

Responsible for all aspects of fundraising (corporate relations, foundation relations, board relations, direct mail, major gifts, special events, procurement, online giving); public relations; advertising; volunteer services, marketing and change management. Catholic Charities Brooklyn and Queens is one of the nation’s largest faith-based human service agencies with an annual operating budget of $300M+ and a commitment to serving the most vulnerable populations in the two most dense boroughs of New York City.I led a ten person team through a departmental reorganization which realigned management responsibilities, reduced costs and increased revenue in the following key areas: online giving (increased 150%), direct mail (increased 100% for each of the past three years), and special events (increased 9%) over eighteen months. Additional highlights include strengthening the Development Committee of the Board of Trustees, producing three annual reports, redeveloping the agency’s crisis communications plan, an overhaul and total redesign of the agency’s website (6,000 views monthly increased to 65,000+ views monthly after the redesign) and coordinating an inaugural $200K marketing campaign to raise brand awareness of the organization and attract a more diverse donor base.

- Managed special projects for CEO, managed private Foundation relationships generating more than $1.6M in support- Served as a liaison between Board members and administration - Directly responsible for the distribution of $250K in grants for immediate economic assistance to 210 local parishes through a special allocation of Board funds and dispersed via agency's senior management team- Initiated agency's Wellness Pilot Campaign to engage 3,000 employees in healthy living to reduce insurance premiums via a year-long campaign including weekly blog entries, corporate sponsorship and interfacing with insurance representatives

- Identified and cultivated corporate and private donors to secure funding with focus on $25K+ contributions- Collaborated on all aspects of corporate branding, public relations, advertising and marketing campaigns for NYC's largest faith-based nonprofit organization with a $180M annual operating budget- Managed and streamlined agency's foundation solicitation and reporting process- including independent consultants - Increased corporate journal sales by 45% ($43K) to support agency's 2007 $1.2M gala award dinner - Wrote grants to secure funding; responsible for allocation of monies, report management and relationship building- Spearheaded "The Year of the Staff" campaign, an initiative to boost employee morale through the creation of an employee newsletter, revamped television show, and a special event for 3,000 attendees- Strategized $2M Capital Campaign soliciting current and prospective donors as well as corporate and foundation support

- Marketed the agency's mission by participation in media relations, fundraising, special events, image guidance and television appearances - Co-wrote and secured $6M mayoral grant for at-risk homeless in inner city Queens- Created success stories for inclusion in NY Times and annual reports; appeared on ABC 7 & NY 1 live broadcasts- Integral member of Agency Restructuring and Strategic Planning Committees to focus organization's public outreach initiatives, overall efficiency and compliance with funding sources- Secured favorable media impressions for 'Operation Home Away From Home' the official agency response to Hurricane Katrina concerning evacuees relocated to NYC; created press kits, conducted interviews, participated in fundraising- Led team in successful creation, development and implementation of new website profiling agency partnerships

- Formulated and implemented strategy for initial start-up phase of Housing Counseling Program funded by U.S. Department of Housing & Urban Development (HUD) grant- Advocated for World Trade Center families displaced by the events

Coordinated publicity, promotions and FOX upfront press for network's highest rated talent show, American Idol (first season)

Negotiated leasing terms and gained permits for the construction of cellular phone towers for corporate clients