Senior Vice President Of Communications & Marketing
Current- Increased earned media by 465% (2018-present) resulting in 2023: 18,100 media mentions, ad value equivalency of $242M+ and audience reach of 26.2B. Quadrupled earned media (within first 18 months) on a national scale including CNN, FOX Broadcasting, CBS, NBC: $113M in earned media value and 12.2B impressions (2018: $33.5M/3.B).- Created and implemented communications strategy to increase brand awareness during milestone 125th Anniversary (March 2021): 361 media mentions (print, digital, broadcast), with a potential audience reach of 156+ million and an ad equivalency value of $1.65 million. This was a 57% increase from the prior week. It was also a significant increase from Founders Week in 2020, when we received 98 media mentions and a potential audience of 24.8 million – a 268% increase; 633 media mentions (March 2021), audience reach of 733M, ad value equivalency of $6.8M.- Digital Marketing & Fundraising: Launched first strategic brand & fundraising comprehensive online program = profitable within 3 years.- Awarded 2023, 2022 & 2021 Top 50 Marketer - 10,000 global entries - OnCON Marketing Icon Awards.- COVID-19/Pandemic Media Success: 6,400 media mentions, which included an audience reach of 14.6 billion and an advertising value equivalency of $135 million. This represents an increase of 176% increase over the previous quarter. For all of 2020, we received 12,300 media placements worth a value of $191M. - Member of the senior leadership team at Volunteers of America - a national, nonprofit, faith-based organization dedicated to helping those in need rebuild their lives and reach their full potential. Volunteers of America helps more than 2.5 million people in over 400 communities with more than $1.5 billion in revenue with 88 cents of every dollar supporting direct services.- Volunteers of America LPGA Golf Classic: Responsible for signature sports marketing event to increase brand awareness - $1.5M annual commercial spend with NBC Sports.