Brian Parra Email & Phone Number

Rogers, Ar, Us

Bentonville, Arkansas, Us

• Lead site merchandising strategy for multiple categories, such as: Total Deli, Everyday Meals, Charcuterie, Lunch Shop, Fresh Food, Food, Grocery & Essentials by optimizing product placement to drive a 15% increase in online sales year-over-year. • Collaborat with cross-functional teams including buying, marketing, and product teams to ensure consistent brand messaging and optimized customer experience. • Optimize site navigation, product recommendations, and search results through data-driven strategies, improving click-through rates by 12%. • Utilize eCommerce tools such as Adobe Analytics, Looker, Merch One, and BrightEdge to track product performance and adjust merchandising tactics accordingly. • Spearhead initiatives to enhance mobile and desktop site experience, resulting in a 25% uplift in mobile sales over a 12-month period. • Conduct competitive analysis to identify merchandising trends and recommended adjustments to product assortments, increasing overall sales by 8%. • Mentor and manage a team of associate merchandisers, driving professional growth and ensuring adherence to key performance indicators.

Bentonville, Arkansas, Us

• Increased digital Bakery & Bread penetration by 89 basis points and an increase of over $1 million of total GMV within 2 months through creating a new educational Bread Shop category page that includes a video that I worked with suppliers, merchants and creative to produce• Increased Deli digital penetration by over 300 basis points and Service Deli GMV by over $500K through updating images on site to be more consistent, and having Tile Take Overs throughout relevant search terms• Discovered relevant search terms through internal reporting from our Search team, using Brightedge to determine search terms that are also relevant for certain search terms and using Omniture to help determine which search terms are have quality value through “Occurrences” on site• Helped strengthen SEO ranking increase via interlinking through our browse and category pages• Responsible for sending recaps on a weekly basis to cross company teams, creating new shelves in Tango, updating category pages through Tempo, clean up site using our Editorial Tool and creating JIRA tickets for issues our IT teams need to assist with• Hosted and trained new employees: Communicate expectations through both creating training documents and either zoom or in person explanations/examples• I am part of the Team Engagement team: in which I conducted team activities via Zoom to maintain a positive work environment, provide weekly inspirational quotes for the week and shared Thrive/Wellness videos to Food Team

Piscataway, Nj, Us

● Delivered on website’s merchandising framework to drive conversion by: creating a category experience for the consumer that is friction-free through accuracy, personable engagement of what to recommend customer, and inspiring organization of products● Analyzed financial results and utilizes analytics to identify shortfalls, drive course corrections and make recommendations to maximize sales on a weekly basis● Ensured the accurate and timely addition/removal of products to site including: product launches, pre-sell campaigns, and marketing initiatives● Partnered with Merchants and Planners to maximize inventory, ensuring in-stock position to support marketing and web features; develop strategies to address underperforming inventory● Collaborated with Content, Monetization, and Brand teams to develop effective web and email calendars to optimize future performance based on results● Worked closely with the Category Management Team to understand trends and partners with the digital marketing team to provide merchandising vision to email, search and social campaigns● Partnered with Ecom Operations teams that include Buying, Photo and Copy to ensure all site updates are made in a timely manner and functioning properly● Worked with the Marketing and Buying teams to ensure email links are provided and accurate, while boosting web products on the nodes, according to what is marketed and performed well

Midvale, Utah, Us

● Reviewed vendor supplied images through Adobe Digital Asset Management system, and ensured that images met website specifications by reviewing the website thoroughly to confirm consistency● Acted as primary liaison with buyers, photo studio, category team, management, and photo asset group to ensure images are produced on time and in our accepted format on a timely matter● Used Adobe Photoshop for cropping images, setting proper dimensions, and creating swatches● Completed a comparative analyst to build out style guidelines for both vendors and internal use by going through competitor’s websites to see what the current trend is● Prioritized processing workflow through our Item Prioritization Report on a weekly basis due to our business need of speed to market corporate strategy● Traveled to photo location, prepared for photo shoot, and aided photographer on shooting product in a timely fashion that meets image standards● Organized, scanned in samples, and sent e-mail to photo team of the Sample Inventory Report provided by our vendors for us to shoot internally● Evacuation Captain in which I: led my coworkers to proper locations for an event of a fire, educated fire safety procedures, and attended meetings for feedback

Los Angeles, California, Us

● Kept turnover ratio at a minimum due to proper recruitment, training, and development skills● Conducted assessments through our Key Performance Indicator (KPI) reports with both the management team and sales associates on every shift● Provided detailed daily, weekly and monthly reports to the District Manager ● Maintained a budget for the store which included: payroll, expenses, and work supplies● Oversaw monetary transactions, ensured that every customer was aware of our exclusive e-mail list, and was responsible for returned transactions● Coached staff to provide a world class shopping experience through the effective execution of phenomenal brand selling by establishing a client base, staying connected to customer needs, anticipating customer changes, and meeting customer challenges● Gathered customer information and created spreadsheets/templates for our associates to continue to build a rapport with our clients

• Worked with the graphic design team to help deliver content for digital content • Posted content via Instagram daily, according to an analytics site called Iconosquare.com, which allowed us to distinguish when the most viewed post times from followers were• Coordinated e-mails and phone calls to SmartBody Brand Ambassador members and customers• Took initiative and identified opportunities to develop and administer incentive programs with the Senior Marketing Manager to increase ROI by 50% within a 3-month period• Deployed and managed the ‘Fast Track to Sponsorship’ incentive program through Excel to help analyze progress and follow up with Brand Ambassadors monthly• Produced welcome letters containing product knowledge, samples, sales tactics, and expectations for our Brand Ambassadors to promote SmartBody and increase their credibility to their clientele

Los Angeles, California, Us

- Managed retail staff: held associates accountable for sales, visual standards, and attendance- Handled monetary transactions, maintained sales floor, organized back stock, and answered phone calls with a proper greeting- Ensured that the highest level of customer service were provided, and personally led by example- Superb people management skills that dramatically lowered the turnover rate ratio of the store by 75%- Continually evaluated performance of each associate and provided feedback to ensure results- Ensured federal and state Human Resources requirements were completed properly

Gardena, California, Us

- Surpassed standard expectations of the stock room- Trained current and incoming employees to ensure stockroom standards were met and understood- Implemented an efficient system for operational duties, and posted the procedure on the employee information wall- Processed shipment at standard time- Analyzed sales report, and replenished the sales floor before leaving for every shift

Newark, Nj, Us

- Imputed data and aided the implementation of a new computer system while manager was away- Performed various clerical duties as required, such as: faxing, filing, organizing, and replenishing printer needs- Took initiative and created new page templates via Microsoft Word of the employee's handbook of old templates- Maintained and cleaned the stock department on a daily basis- Handled and completed orders that came in during work hours in a timely and efficient manner

Graduate Certificate, Data Collection And Management

Bachelor Of Business Administration - Bba, Marketing, Economics, And Management Information Systems