Leading Acquisition, Lifecycle, and Organic via data-driven growth for NordicTrack, ProForm, and the incredible iFit connected fitness subscription.

2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including action, role-playing, strategy, sports, casual, and family entertainment.

Director of Marketing & Growth Analytics for Office & Windows Divisions. Currently lead a team of 22 employees and 51 agency and vendor resources across four analytics areas optimizing Acquisition, Engagement, and Renewal for Microsoft Subscription SaaS strategies in B2C and B2B- Digital Paid and Organic Media Analytics- Multi-touch Attribution- Experimentation and Personalization- Relationship / Lifecycle Program Optimization

Director of NFL Interactive Streaming Apps program for XBOX One, Windows 10 and HoloLens platforms. Development of user experience focused features and scenarios, engagement targets, and year over year App development strategy for interactive Sports Entertainment.

Director of business intelligence, strategy, subscription monetization, and attribution modeling for interactive TV, Live Events, and Sports Entertainment.Lead a team of 5 to deliver insights and recommendations for managing optimization of customer experience and product effectiveness for• Sports Subscription products – NFL, MLB, NBA, NHL, ESPN• Live Events and Transaction Products – Bonnaroo, UFC PPV• XBOX Original Programming

Managed a direct reports team of 4 and extended project based teams of up to 15 professionals on business capability management and program development engagements with solution area focus on Marketing Optimization and MarTech. Managed consulting accounts generating over $1MM in annual revenue, developed partnerships with clients across multiple industries, and executed solutions to deliver high return business case benefits.

Director of three Marketing functions: Marketing Six Sigma, Program Management Office, and Marketing Strategic Planning teams• Leader of software selection and implementation of marketing automation software project encompassing cross-divisions and multi-channel campaign portfolio• Designed and managed integrated planning process and tools for marketing integrated campaign portfolio• Implemented solutions enabling 10% reduction in average cycle time from campaign planning through execution• Exceeded scorecard target by delivering $12 million in benefit from revenue growth and cost reduction projects• Developed and implemented standardized marketing operating model for campaign development across 5 business lines and all marketing channels

• Starbucks, Support - Siebel CRM software implementation for Starbucks store experience, targeting improvement in customer satisfaction and lower cost of support• World Vision, Marketing- Directed marketing tools and process project for World Vision US. Designed capabilities for closed loop marketing and 360 degree view of the customer

• Drove program management activities for new product offerings and eCommerce functionality such as watches, gemstones, custom gift card, and jewelry insurance products.• Created business cases for new product lines and site features, wrote and managed specs through development

• Huntsman Packaging - Delivered operational efficiency project for Huntsman Packaging. Identified improvements in the sales through collection process totaling $22 million savings• Community Transit - Leader of financials implementation of PeopleSoft ERP at Community Transit public transportation client