Brian Tager Email & Phone Number

Account Management - Airline Partner Accounts, Mid-west & Mexico Territories Campaign Management - Implementation, delivery, and performance of display, video, and native advertising campaigns and sponsorships including set up in Google Ad Manager (DFP) and 3rd party DSPs for Agoda.com, Booking.com, and Priceline.com Media CampaignMonthly Ad Sales Billing Lead - Responsible for all Account Managers successfully completing their individual billing in order to consolidate all billing data to send to the Transactional Accounting Team to ready invoices. Implementing deadlines for billing, as well as new efficiencies to ensure accuracy prior to submitting consolidated billing data to Finance. Exporting and Importing monthly numbers into Sales Force and comparing Billing report numbers with Sales Force Monthly Revenue Schedules to ensure match, or working with individual Account Managers to reconcile any discrepancies. Training new hires, and acting as a resource for Account Managers & Sales ManagersCreation & Design of onboarding program and training collateral for a new supplemental Ad Ops vendor

Account Management - Midwest, Mexico, & two largest East Coast AccountsNew Ad Unit Implementation - Coordination with multiple developer teams to implement & test new ad units to increase monetizationAd Network Monitoring - Weekly review of ad exchange reporting to keep competitors and advertisers violating Priceline policy from purchasing remnant inventory

 Customer Service Volunteer COVID-19 pandemic● Account Management - Midwest, Pacific Coast, Asia, and Australia in 2018 & 1H 2019. Shift to Midwest & Mexico in 2H 2019 to focus on largest accounts.● Implementation, delivery, and performance of display, video, and native advertising campaigns and sponsorships including set up in Google Ad Manager (DFP) and 3rd party DSPs● Ensuring Sales Force reflects accurate numbers pertaining to IO impression goals, and budgets to show accurate revenue forecasting● Reconciliation of all financial & 3rd party discrepancies● Creation of custom landing pages incorporating Priceline.com API product deals and client assets● Analysis of campaign objectives vs. performance data to identify optimizations for maximizing campaign ROI, and ensuring full delivery for both on site and ad exchange campaigns● Implementation of conversion pixels using TMS to track bookings and revenue attributed to advertising campaigns & spearheading implementation of new conversion pixel containers in Tealium with Marketing Tech. Team for 3rd Party DSP Platforms including DV360, Centro Basis, & Sizmek● Analysis of FB Business Manager buying trends to create an Excel using calculations to provide internal spend caps resulting in increase of margins from 50% to 96% YoY for Q1 2020● Creation of Aging Invoice Tracker to bridge communication between Ad Operations & Finance on past due invoices● Reporting on a monthly or quarterly basis of return on ad spend from advertising campaign, and year over year lift in bookings from Tableau reporting platform● Analyzing inventory & collaborating with Sales Managers to create compelling and strategic media plans in response to RFPs● In-market meetings with top tier clients and potential clients to discuss campaign performance & products to further strengthen partnerships. ● A/B Testing and incrementality testing for display & native creative

Meriden, Ct

Implementation of company Quality Assurance system for digital display ads in DFPMigration of third party full service Programmatic to in-house self serve demand side platform. Flighting, monitoring, and optimization of both digital campaigns served through DFP on company’s owned and operated sites, and through Centro DSP Ad Exchange. Working with Sales Reps and CSRs to help explain digital advertising principles, strategy, and concepts.Management of supply side programmatic and remnant inventory including migration from waterfall structure to header bidding, and developing & managing new relationships with header bidding demand sources. Monthly financial and Inventory analysis determining average CPMs, Inventory allocation, and source of revenue of owned and operated sites.Troubleshooting and optimizing ad units on company’s owned and operated sites to increase inventory utilization.Responsible for customizing weekly network pacing report with optimization suggestions.Monthly reporting for Programmatic campaigns.

Greater New York City Area

• Day-to-day support of digital sales team through development of media plans, and marketing collateral for advertising proposals for RD.com & TasteofHome.com• Preparation of proposals in response to RFPs that are accurate, strategic, creative, meet objectives, and submitted on time. • Asset collection from reps./clients, and internal coordination. • Coordination of sponsored social media, e-newsletter, and channel reservations.• Working in partnership with the sales team to understand client's objectives and needs. • Account Management & Operations of Native CPC Unit on TasteofHome.com• Working closely with and communicate directly with client/agency contacts on a daily basis for general account support, and work with internal campaign managers for implementation and management of campaigns, monitoring campaign performance, optimizations, revisions and strategic selling.

Hartford, Connecticut Area

 Awarded for excellence in sales support for Quarter 4 of 2015 DFP Trafficker Fundamentals Certified• Coordination of Hartford Courant & Daily Press Media Group digital campaigns, internal marketing campaigns, special online sections & branded content programs• Coordination of email marketing, programmatic campaigns, The Weather Channel campaigns, TEADs In-Read video campaigns, and social media• Maintaining records of each accounts performance & taking corrective action to improve revenue & campaign results. Working with Ad Ops and Optimization teams to address impression discrepancies & undesirable campaign results. Providing inventory forecasting along with optimization recommendations to ensure full delivery. • Liaison between Sales Manager/Rep., advertiser, finance, and other departments to ensure clear & accurate communication, ad order entry, and efficient work flow. • Working with the Sales team to acquire all necessary information & documentation to accurately input digital advertising orders into the booking, creative, and billing systems.• Working with the Events Team to utilize client’s budget to successfully promote their event• Assisting with training for non-digital employees on all aspects of digital advertising

Newington, Ct

Technical support and troubleshooting for learning management systems for students, administrators, and professors for Charter Oak State College, Jones and Bartlett, Springfield College, Goodwin College, University of St. Joseph, and eTutoring.org universities.

West Hartford, Ct

• Created & implemented company tracking reports, financial analysis• Liaison between company’s sales team and clients. Processed contracts for company’s major accounts (Hartford Courant, Baltimore Sun, Hartford & New Haven Advocates)• Inside Sales & Marketing strategy – Promotion negotiation & construction. Designed & implemented effective marketing campaigns for local & online businesses.