Brian Tager Email & Phone Number

Account Management - Airline Partner Accounts, Mid-west & Mexico Territories Campaign Management - Implementation, delivery, and performance of display, video, and native advertising campaigns and sponsorships including set up in Google Ad Manager (DFP) and 3rd party DSPs for Agoda.com, Booking.com, and Priceline.com Media CampaignMonthly Ad Sales Billing.

Account Management - Midwest, Mexico, & two largest East Coast AccountsNew Ad Unit Implementation - Coordination with multiple developer teams to implement & test new ad units to increase monetizationAd Network Monitoring - Weekly review of ad exchange reporting to keep competitors and advertisers violating Priceline policy from purchasing remnant inventory

•  Customer Service Volunteer COVID-19 pandemic
• Account Management - Midwest, Pacific Coast, Asia, and Australia in 2018 & 1H 2019. Shift to Midwest & Mexico in 2H 2019 to focus on largest accounts.
• Implementation, delivery, and performance of display, video, and native advertising campaigns and sponsorships including set up in Google Ad Manager (DFP) and 3rd party DSPs
• Ensuring Sales Force reflects accurate numbers pertaining to IO impression goals, and budgets to show accurate revenue forecasting
• Reconciliation of all financial & 3rd party discrepancies
• Creation of custom landing pages incorporating Priceline.com API product deals and client assets

Meriden, CT

Implementation of company Quality Assurance system for digital display ads in DFPMigration of third party full service Programmatic to in-house self serve demand side platform. Flighting, monitoring, and optimization of both digital campaigns served through DFP on company’s owned and operated sites, and through Centro DSP Ad Exchange. Working with Sales.

Greater New York City Area

• Day-to-day support of digital sales team through development of media plans, and marketing collateral for advertising proposals for RD.com & TasteofHome.com
• Preparation of proposals in response to RFPs that are accurate, strategic, creative, meet objectives, and submitted on time.
• Asset collection from reps./clients, and internal coordination.
• Coordination of sponsored social media, e-newsletter, and channel reservations.
• Working in partnership with the sales team to understand client's objectives and needs.
• Account Management & Operations of Native CPC Unit on TasteofHome.com

Hartford, Connecticut Area

•  Awarded for excellence in sales support for Quarter 4 of 2015 DFP Trafficker Fundamentals Certified
• Coordination of Hartford Courant & Daily Press Media Group digital campaigns, internal marketing campaigns, special online sections & branded content programs
• Coordination of email marketing, programmatic campaigns, The Weather Channel campaigns, TEADs In-Read video campaigns, and social media
• Maintaining records of each accounts performance & taking corrective action to improve revenue & campaign results. Working with Ad Ops and Optimization teams to address impression discrepancies & undesirable campaign.
• Liaison between Sales Manager/Rep., advertiser, finance, and other departments to ensure clear & accurate communication, ad order entry, and efficient work flow.
• Working with the Sales team to acquire all necessary information & documentation to accurately input digital advertising orders into the booking, creative, and billing systems.

Newington, CT

Technical support and troubleshooting for learning management systems for students, administrators, and professors for Charter Oak State College, Jones and Bartlett, Springfield College, Goodwin College, University of St. Joseph, and eTutoring.org universities.

West Hartford, CT

• Created & implemented company tracking reports, financial analysis
• Liaison between company’s sales team and clients. Processed contracts for company’s major accounts (Hartford Courant, Baltimore Sun, Hartford & New Haven Advocates)
• Inside Sales & Marketing strategy – Promotion negotiation & construction. Designed & implemented effective marketing campaigns for local & online businesses.