Craft data-driven business cases that guide strategic marketing efforts and manage end-to-end content activities, including market research and thought leadership.Lead market-facing initiatives for consulting practice areas and manage day-to-day content activities, including primary research, thought leadership, bio updates, and blogs.Built a 20+ case study library to support RFPs and business development, showcasing project success.

Collaborating with a leading SaaS compliance software provider to craft an annual risk and technology survey to drive awareness and maximize impact.Working with Canadian accelerator program, helping startup companies enter the new market. Crafting dynamic marketing and content strategies for heightened awareness and revenue acceleration.Freelance writing. Helping companies produce blogs, research reports, and sales collateral.

Designed content and multi-channel outbound campaign strategy with senior leadership to deliver high-value content across the buyer journey for commercial and public sectors. Continuously measured performance and modified to optimize impact.Authored and project-managed redesign of financial services site (~20 pages) - resulting in an 83% increase in page views and a 45% decrease in bounce rate YOY.Produced, project managed, and, in many cases, co-authored 400+ content pieces, including thought leadership, collateral, press releases, and videos to increase visibility and drive leads.Conducted a number of competitive surveys to ensure that products were aligned with client pain points, validated positioning, and drove business development efforts. Topics included machine learning, fraud in the public sector, and optimizing technology to reduce risk.Wrote value proposition for both practice and segment levels.

Lead advisory marketer for KPMG's technology risk consulting services.

Served as marketing lead for consulting growth services including: Digital Transformation, M&A Advisory, Cyber Security, and Restructuring and Litigation.

Worked with the firm’s 14 practices on the development and execution of over 75 business-development marketing pitches to private equity and hedge fund prospects, many with same-day turnaround deadlines.Supervised 3 direct reports to oversee the department’s pitch request flow and project execution, responsible for final proofreading of any client facing documents. Served as day-to-day marketing contact for business development initiatives. Project managed more than 15 industry award submissions by lawyers, enhancing recognition of the firm’s brand, practice areas and individual attorneys, which resulted in a previously unranked firm practice garnering a national ranking. Oversaw over 60 market research assignments to explore growth opportunities to service prospects in numerous industry sectors, including financial services, food and hospitality, manufacturing and telecom.Wrote and copy edited case study samples, highlighting key wins, used in promotional collateral including firm print and digital content.Consulted with internal thought leaders to produce white papers and programs linked to strategic initiatives, thereby enhancing firm visibility and preeminence.

Served as relationship manager to a standing roster of 10 asset management and banking clients, identifying upsell opportunities and generating several new client projects for the firm.Managed a team of 5 global consultants to deliver profitable engagements and superior client service to management executives at the VP and C-suite level, providing strategic insights and process recommendations to improve business management controls. Managed and tracked project budgets in excess of $500,000 across multiple work streams and office locations.Developed print sales collateral for multiple newly launched practice offerings, leveraging input from clients, industry thought leaders and firm practice leaders to strategically communicate practice value-proposition to the marketplace.

Sold custom research solutions using proprietary segmentation system to media companies as well as advertising and marketing agencies.Achieved 95% renewal rate for existing client base and 108% of overall sales target.