Brian Kasabula Email and Phone Number
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Brian Kasabula is a Director, Source One Business Services at Source One Business Services. He possess expertise in strategic planning, marketing strategy, financial services, credit, realtionship management and 8 more skills. Colleagues describe him as "I have had the privilege of working with Brian on many advertising campaigns for M&T Bank. As his advertising agency partner, I have found Brian to be very collaborative and respectful of the craft. He is a big idea person, understands the value of strong, simple ideas, and he's super fun to work with to boot. I look forward to every opportunity to work with him, and you should, too!", "I have had the pleasure of working with Brian on various projects at both the Baltimore Ravens and M&T Bank. He is detailed focused, driven and has a passion about marketing and representing the brand like no other. His quality of work is superb and he ensures and delivers the best in all he manages.", and "Brian is the consummate professional when it comes to organizing, strategizing and executing M&T Bank's marketing and activation goals. I first met Brian when M&T Bank purchased Wilmington Trust who was a longtime client of ours at Dover International Speedway. He and his team have not only made the transition seamless, but their goals and initiatives in market have produced results that exceeded our expectations. I value the relationship I personally have with Brian and the partnership Dover Motorsports now has with the M&T brand because of Brian's efforts."
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DirectorSource One Business Services Apr 2021 - PresentEllicott City, Md, Us -
Vice President, Senior Commercial Banking OfficerM&T Bank Oct 2017 - PresentBuffalo, New York, UsMaintain and grow large portfolio of commercial clients in Greater Baltimore market. Responsible for portfolio strategy, management of individual client relationships and credit oversight. Sole focus is to provide best in class experience to clients by delivering value and unmatched service.- Grew portfolio over 300% over four-year span through active business development process and high touch customer interaction; - Partnered with management to develop sales strategy for prospecting, resulting in broader use by divisions in region. Led to increased sales activity and successful prospect conversion goals;- Successfully closed transactions on behalf of clients including acquisition finance, syndicated credit facilities, real estate and equipment finance. - Established strong business network of clients, prospects and advisors through high-level client management, value driven outreach and community engagement. - Successfully underwrote 100% of customer portfolio requests for Cares Act PPP loans within one week of program launch. -
Vice President, Commercial Banking OfficerM&T Bank Sep 2014 - Sep 2017Buffalo, New York, UsFollowing the completion of a $60MM Naming Rights extension with the Baltimore Ravens, transitioned to Commercial Bank to expand skill sets beyond marketing. Completed internal credit training and responsible for relationship management of key commercial clients. Charged with business development, growing existing relationships and managing credit portfolio. - Successfully transitioned into role with immediate management and retention of ten commercial business clients;- Increased portfolio in all key metrics in each year. Lead customer interactions on behalf of the bank. (Metrics include: New Clients, Credit Commitments, Deposits , Fees, Profitability) -
Vice President, Advertising & Sponsorship MarketingM&T Bank Sep 2012 - Sep 2014Buffalo, New York, UsExpanded role to include oversight of advertising campaign development and Mid-Atlantic media budget. In addition to sponsorship responsibilities, was tasked with management of agency partnerships and led collaboration of internal and external partners to deliver advertising and promotional campaigns that met business line goals within budget.- Grew NFL team checking households by 275% in Baltimore and 360% in Buffalo over three-year span.- Results generated over prior five years from evolved sponsorship strategy led to renewals of NFL Partnerships. Managed analysis and supported Chief Marketing Officer in negotiation of $60MM Naming Rights extension with Baltimore Ravens and new five-year seven figure partnership renewal with Buffalo Bills. Further management of $2MM in sponsorship commitments and renewals over same span.- Leadership of largest annual advertising effort on behalf of the organization, leveraging NFL franchises and co-branded promotional efforts. Fully integrated across all marketing channels. Campaign results exceeded goals (new households, deposit increases, number of services) in each year and delivered highest advertising recall among M&T advertising annually. -
Assistant Vice President, Sponsorship MarketingM&T Bank Sep 2011 - Sep 2012Buffalo, New York, UsRecruited and developed a team to support all aspects of evaluation, management and reporting of sponsorship commitments for the organization. Managed seven figure sponsorship and activation budget. Fostered collaboration across organization through product teams and marketing channel groups to optimize return on investment and deliver best in class execution. - Supported team in management of over 20 partnerships- Expanded co-branded checking products and promotional offers, leading to annual double-digit new household checking account growth and product offer best retention for deposit division.- Launched co-branded social platforms to support team affiliations, highlight team checking product and grow brand awareness among fans. Resulted in over 1MM social engagements in first year.- Increased overall earned media exposure by and brand value metrics through execution of new brand signage practices. -
Marketing Manager, Sponsorship MarketingM&T Bank Mar 2008 - Sep 2010Buffalo, New York, UsCharged with evolving organization’s sponsorship strategy. Point of contact and direct management of all sponsorship commitments above $20,000 in annual commitment, including the NFL naming rights partnership with Baltimore Ravens and the Official Bank partnership with the Buffalo Bills. - Conducted sponsorship audit of all organizational commitments totaling $8MM in annual spend. Analysis was presented to senior leadership along with strategic recommendations for enhanced performance.- Developed and executed 12-Month fully integrated marketing plans for NFL partnerships. Expanded partnerships across business and product divisions to leverage sponsorship assets and increase return on investment. - Supported community bank regions and leadership with sponsorship consultation and standardized best practices in effort to improve brand delivery across all markets. -
Marketing ManagerBaltimore Ravens May 2004 - Mar 2008Owings Mills , Md, UsCharged with growing the Baltimore Ravens fan base by increasing engagement across key market segments through program development and signature events execution. Supported team sponsors by advising brand alignment and activation plans.- Member of team that launched initial fan segment programs aimed at growing next generation of fans (Ravens Rookies), passionate tailgaters (Ravens Tailgaters), female fans (Purple) and grass roots traditions (Purple Fridays). - Responsible for management of signature fan experiences on game day (Ravens Walk) and training camp (Ravens Fan Zone). Included coordination with sponsorship sales team, management of vendors, budget oversight, staffing and execution.- Partnered with website department to launch first Ravens Facebook page. Were the fifth NFL franchise to use the platform.
Brian Kasabula Skills
Brian Kasabula Education Details
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Elon UniversitySports Management -
Loyola University MarylandManagement
Frequently Asked Questions about Brian Kasabula
What company does Brian Kasabula work for?
Brian Kasabula works for Source One Business Services
What is Brian Kasabula's role at the current company?
Brian Kasabula's current role is Director, Source One Business Services.
What is Brian Kasabula's email address?
Brian Kasabula's email address is km****@****ail.com
What is Brian Kasabula's direct phone number?
Brian Kasabula's direct phone number is +171684*****
What schools did Brian Kasabula attend?
Brian Kasabula attended Elon University, Loyola University Maryland.
What are some of Brian Kasabula's interests?
Brian Kasabula has interest in Children, Cooking, Education, Photography And Basketball, Poverty Alleviation, Golf, Travel.
What skills is Brian Kasabula known for?
Brian Kasabula has skills like Strategic Planning, Marketing Strategy, Financial Services, Credit, Realtionship Management, Relationship Building, Leadership, Sales, Strategy, Creative Strategy, Marketing, Commercial Banking.
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