Brian Case, Cfp®
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Brian Case, Cfp® Email & Phone Number

Co-Founder at Direct Self Care
Location: Lehi, Utah, United States 37 work roles 6 schools
1 work email found @directselfcare.com 2 phones found area 800 and 413 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email b****@directselfcare.com
Direct phone (800) ***-****
LinkedIn Profile matched
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Current company
Role
Co-Founder
Location
Lehi, Utah, United States
Company size

Who is Brian Case, Cfp®? Overview

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Quick answer

Brian Case, Cfp® is listed as Co-Founder at Direct Self Care, a company with 1 employees, based in Lehi, Utah, United States. AeroLeads shows a work email signal at directselfcare.com, phone signal with area code 800, 413, and a matched LinkedIn profile for Brian Case, Cfp®.

Brian Case, Cfp® previously worked as Co-Founder at Direct Wealth Care and Co-Founder at Dinner Table. Brian Case, Cfp® holds Accredited Behavioral Finance Professional™ from The American College Of Financial Services.

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Email format at Direct Self Care

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{first}@directselfcare.com
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Profile bio

About Brian Case, Cfp®

From selling stamp collector starter kits recycled from interoffice mail from my physician-grandfather’s nursing home business at age 13 to founding a wealth management business, my journey through entrepreneurship has been wide-ranging, exciting, and educational. I've launched eight companies, successfully sold six, and weathered the challenges of closing two. I have had the opportunity to invest in industries ranging from commercial real estate to medical device startups.My connection with the medical community deepened in my twenties when I invested with physicians in my bicycle retail ventures. My pivot to financial services was influenced by a mentor who had the endorsement of a regional medical association. This mentorship helped me better refine my approach to serving physicians and their distinct financial needs.My relationship with my wife, whom I met during her Residency, gave me an inside look at young doctors' challenges, from financial responsibilities to student loan debts. It became clear that physicians often put their heads down in high school and ignore other important subjects – like the language of business and finance.Over more than 20 years, I started, grew, and eventually sold a wealth management business. While it wasn't exclusively for physician families, due to my connections and expertise, we predominantly catered to their unique financial needs. This business began as a typical one-person practice and grew substantially to include a team of financial advisors, para-planners, marketing experts, and administrative staff. This growth from an approach to a business allowed us to serve our clients better, particularly the physician families who faced distinct financial challenges.Now, using what I've learned, I'm on a mission to improve the financial well-being of physician families:• I'm coaching select financial advisors on how to build a scalable and salable business to serve and attract physician families – or whomever they are on a mission to help.• I'm directly engaging with large groups of physicians to improve their financial literacy and positively impact their overall well-being.• I aim to bridge communication gaps by helping physicians and financial advisors understand each other better – making physicians “financially literate” and (critically) making advisors “physician literate.”Physician burnout and stress are significant issues:"Over 40% of physicians report signs of burnout." (Medscape Report)"Physicians have a suicide rate nearly two times higher than the US average." (Journal of Medical Regulation)

Listed skills include Investments, Investment Management, Finance, Strategy, and 46 others.

Current workplace

Brian Case, Cfp®'s current company

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Direct Self Care
Direct Self Care
Co-Founder
Lehi, UT, US
Employees
1
AeroLeads page
37 roles

Brian Case, Cfp® work experience

A career timeline built from the work history available for this profile.

Co-Founder

Current

Lehi, Utah, United States

Our mission is to improve the overall well-being of physicians, dentists, nurses, and everyone who provides our healthcare by giving them access to tools, education, guidance, and resources to improve their financial capability and help reduce stress.

Jan 2023 - Present

Co-Founder

Current

Utah, United States

Our mission is to enable parents to cultivate this essential mindset in their children, helping them grow into confident, capable, and financially savvy individuals ready to excel in life.

Jan 2024 - Present

Advisor/Investor

Current

Utah, United States

At Savology, we deliver transformative financial wellness solutions to employers, retirement plans, clients, and prospects through a scalable planning platform designed to penetrate new markets.

Jan 2024 - Present

Advisor/Investor

Current
Asa

Utah, United States

Jan 2024 - Present

Specialops Consultant

Current

Provo, Utah, United States

I am working with the leadership team to help select portfolio companies achieve outstanding results.

Sep 2023 - Present

Co-Founder

Current
Advisor-Ci - Engaging And Educating Physicians Using Collective Intelligence

Lehi, Utah, United States

We are using empathetic AI technology to improve the overall wellbeing of physicians and their families.

Oct 2022 - Present

Founder

Current
Pfti Wealthcare

Lehi, Utah, United States

Innovating and consulting at the intersection of personal financial planning and the physician wellbeing crisis.

Apr 2017 - Present

Co-Founder

Current
Advisor-Rx - Your Prescription For Attracting And Serving Physician Families

Lehi, Utah, United States

We coach select financial advisors who seek to attract and serve physicians and their families.

Oct 2022 - Present

Capital Markets Consultant

Portland, Maine

Portland Foreside is a revitalized and reimagined 10-acre neighborhood along Portland, Maine's historic eastern waterfront. A unique mix of shops, restaurants, fresh food markets, workspaces and residences that set the stage for innovative collaborations and meaningful cultural experiences, entertainment, community and wellness.

Aug 2024 - Oct 2024

Chief Executive Officer

Lehi, Utah, United States

Tomi is the Japanese word for wealth. Unfortunately, in the US wealth often has a negative connotation. I believe we all should strive to be wealthy - not only financially but in our families and communities. TomiPlan is on a mission to provide zero-conflict financial planning and coaching in a world of conflicted advice and I am proud to be its leader.

Dec 2023 - Jun 2024

Client Advocate And Business Development Consultant

I helped with the transition of my personal clients to Apollon advisors and continue to work them to maintain and expand the relationships. Now that my clients are in good hands, I am turning my focus to fostering trust of financial advisors by the physician community.

Oct 2021 - Sep 2022

Wealth Management Advisor

After a three-year tussle with the SEC, I decided to merge with another firm in an attempt to improve the regulatory situation and add resources for our clients. Unfortunately, the merger did not work out as planned and I decided to unwind the partnership and consider other options.

Jul 2017 - Sep 2021

Investor

Metactive Medical
May 2010 - Dec 2020

Founder & Managing Partner

Bradway Capital

We started two private funds to invest in a range of alternative investments from real estate to angel and venture capital on behalf of our clients.

Jan 2007 - Dec 2018

Founder & Managing Partner

Case Financial Services - Bradway Financial

I operated as a state registered investment advisor as Case Financial Services through 2006 and formed the Bradway Financial entity when we crossed the assets under management threshold and became SEC registered with multiple advisors. Our slogan said it all “Plan First, Then Invest”.

Jan 2000 - Jul 2017

Investor

Serotta Cycling --> Saratoga Frameworks

Saratoga Springs, New York, United States

May 2012 - May 2017

Founder

Cyclefitness --> State Line Cycles --> Fit To Ride

I opened a traditional bicycle retail store under the CycleFitness name and changed the name to State Line Cycles. In 2005 we changed the business model to focus on proper fit and started to work by appointment only.

Sep 1990 - Jun 2015

Investor

Kansas City Healthcare Incubator

Kansas City, Kansas, United States

Jan 2010 - Apr 2010

Advisor

Massmutual - Charter Oak Financial Group

Worked as a Financial Advisor at the MassMutual agency in Farmington, CT. Ultimately, I learned “how the sausage was made” and decided to start my own RIA within the agency and quickly moved on to be completely independent in order to best serve my clients.

Jan 1998 - Dec 1999

Junior Advisor

Lpl

Worked with Bob Mauterstock in Glastonbury, CT to help build his independent financial planning and investment management firm. He was endorsed by the Hartford County Medical Association.

Jan 1995 - Dec 1997

Co-Founder

Sharon’S Country Kitchen

Pascoag, Rhode Island, United States

I fell in love with a RI girl who just had to open her own restaurant… so, I helped her and ran back and forth to The Gathering in West Springfield, MA to pay the bills. We were young and didn’t make it but the restaurant did - with her parents help.

Jun 1989 - Jun 1992

Waiter —> Head Waiter —> Bartender

The Gathering

West Springfield, Massachusetts, United States

This was one of the best experiences of my life. I was trained how to serve at a high end restaurant while navigating the cooks, bartenders and hosts. We pooled tips and I regularly walked out with $1K per shift. I used this money to start my own restaurant… more on that later.

Sep 1986 - Dec 1991

Emerging Entrepreneur

Distributed Education Clubs Of America

Wilbraham, Massachusetts, United States

I won the regional competition and was sent to the national competition in New Orleans… what an experience!

Aug 1986 - Jun 1987

Co-Founder

Rocksteady

Wilbraham, Massachusetts, United States

I started playing keyboards in a cover band and when that didn’t work out, pivoted to use my equipment and record collection to DJ local school dances, college parties and a few downtown bars.

Jan 1985 - Jun 1987

Co-Founder

Family Bike & Sport - Hockey Shop

East Longmeadow, Massachusetts, United States

I was playing high school hockey and there was no place in town to get my skates sharpened and buy supplies. So, I started a hockey shop in the bike shop and it was a hit!

Jan 1984 - Jun 1987

Dish Dog —> Assistant Manager

Longmeadow, Massachusetts, United States

Started as a “dish dog” while working in the bike shop. My claim to fame was cleaning the dish room right after school and covering all the services with plastic wrap so I could pull it up at closing and be the first person out!

Sep 1983 - Jun 1987

Head Mechanic And Commissioned Sales

Family Bike & Sport

East Longmeadow, Massachusetts, United States

I started working for the new owner of a bike shop I was buying parts from when he asked me how long it would take to assemble a bike. My answer was 2-3 hours because I didn’t know they came mostly assembled from the factory! My first trial Saturday, I probably built a dozen bikes and earned three bucks an hour! Needless to say, I was hired!

Jun 1983 - Jun 1987

Founder

Bennett Road Babysitting

Wilbraham, Massachusetts, United States

It all started with babysitting for my neighbors and quickly grew to managing other neighborhood sitters. So, I suppose, my first business development and management roles!

Jan 1980 - Jun 1987

Co-Founder

Boys' Life Magazine Classifieds - Stamp Collector Starter Kit

Longmeadow, Massachusetts, United States

My grandfather was one of the last generations of physician entrepreneurs. He and I soaked postage stamps off interoffice mail and packaged them as stamp collector starter kits that we sold in the back of Boys’ Life Magazine. It’s how I made enough money to open my own bike shop!

Jan 1980 - Jun 1985

Founder & Bike Mechanic

Bennett Road Bike Repair

Wilbraham, Massachusetts, United States

I started bike racing and ended up working on my friends bikes in my cellar.

Jan 1982 - Jun 1983
6 education records

Brian Case, Cfp® education

Accredited Behavioral Finance Professional™

The Accredited Behavioral Finance Professional™ or ABFP® designation program is a unique program that enhances professionals' financial.

Business Administration And Management, General

Activities and Societies: Ice Hockey

High School Diploma, Business Administration And Management, General

Activities and Societies: Distributive Education Clubs of America (DECA), Ice Hockey, DJ, Stamp Collecting

FAQ

Frequently asked questions about Brian Case, Cfp®

Quick answers generated from the profile data available on this page.

What company does Brian Case, Cfp® work for?

Brian Case, Cfp® works for Direct Self Care.

What is Brian Case, Cfp®'s role at Direct Self Care?

Brian Case, Cfp® is listed as Co-Founder at Direct Self Care.

What is Brian Case, Cfp®'s email address?

AeroLeads has found 1 work email signal at @directselfcare.com for Brian Case, Cfp® at Direct Self Care.

What is Brian Case, Cfp®'s phone number?

AeroLeads has found 2 phone signal(s) with area code 800, 413 for Brian Case, Cfp® at Direct Self Care.

Where is Brian Case, Cfp® based?

Brian Case, Cfp® is based in Lehi, Utah, United States while working with Direct Self Care.

What companies has Brian Case, Cfp® worked for?

Brian Case, Cfp® has worked for Direct Self Care, Direct Wealth Care, Dinner Table, Savology, and Asa.

How can I contact Brian Case, Cfp®?

You can use AeroLeads to view verified contact signals for Brian Case, Cfp® at Direct Self Care, including work email, phone, and LinkedIn data when available.

What schools did Brian Case, Cfp® attend?

Brian Case, Cfp® holds Accredited Behavioral Finance Professional™ from The American College Of Financial Services.

What skills is Brian Case, Cfp® known for?

Brian Case, Cfp® is listed with skills including Investments, Investment Management, Finance, Strategy, Luxury Goods, Retirement, Financial Services, and Entrepreneurship.

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