Brian Kenyon

Brian Kenyon Email and Phone Number

Digital Marketing Strategist | SEO and SEM and CRM | Analytics | Drupal and Wordpress Product Manager @ Hello Digital
Woburn, MA, US
Brian Kenyon's Location
Woburn, Massachusetts, United States, United States
Brian Kenyon's Contact Details
About Brian Kenyon

SEO/SEM Strategist, Digital Marketing Manager, Web Producer, Product Manager, and Marketing Strategist who effectively uses SEO, PPC, Analytics, Marketing Automation, CRO, UX, Email nurturing, and SMM tactics for website traffic , eCommerce sales, and lead generation.I have over 20 years of experience solving online marketing challenges with a "Search First" Digital Marketing Strategy, and Website Production (HelloDigital.co), where I help companies with their Web Analytics, CRMs, Marketing Automation, and Drupal/Wordpress websites in the Boston North Shore area. I have been a Business Analyst, Web Producer, and Sr. Search Marketing Strategist at various high tech Boston area companies developing their websites, growing their teams, and driving their SEO / SEM / SMM digital marketing programs.I am interested in challenging projects that will allow me to grow my network with creative and talented people and utilize my hybrid Digital Marketing and Web Production skills. Key Skills: ⁃ Search Engine Marketing / Training (SEO/SEM) Google ADs ⁃ Business Intelligence BI and Data Analysis - Google Analytics, Data Studio, Google Tag Manager, Spotfire, and Tableau ⁃ CRM Marketing Automation (Salesforce, Hubspot, Pardot, Eloqua, Marketo) ⁃ IA/UX, Conversion Rate Optimization (CRO), and User Experience Analysis ⁃ Social Media Marketing (LinkedIn, Twitter, Facebook, Instagram, YouTube) ⁃ Drupal and Wordpress Website Production ⁃ Team BuildingI am passionate about producing online marketing solutions with engaging websites that connect people online and meet business objectives. I bring vision, creativity, enthusiasm, team spirit, and hard work to help teams reach their goals and grow their influence. Through effective discovery and design, compelling content, and efficient implementation I can acquire and track MQLs and grow online market share through strategic online marketing programs. After graduating Cum Laude from Rensselaer Polytechnic Institute in 2000 majoring in Electronic Media Arts and Communications. I was the CTO at a startup focusing on the Digital Marketing and R&D of JonesCAM Helmet Cameras raising over 1 Million dollars in investment.

Brian Kenyon's Current Company Details
Hello Digital

Hello Digital

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Digital Marketing Strategist | SEO and SEM and CRM | Analytics | Drupal and Wordpress Product Manager
Woburn, MA, US
Website:
hellodigital.co
Employees:
4
Brian Kenyon Work Experience Details
  • Hello Digital
    Digital Marketing Strategist | Seo And Sem And Crm | Analytics | Drupal And Wordpress Product Manager
    Hello Digital
    Woburn, Ma, Us
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  • Spring Education Group
    Adtech Lead Engineer
    Spring Education Group Jan 2023 - Present
    Saratoga, California, Us
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  • Spring Education Group
    Adtech And Google Analytics Consultant
    Spring Education Group Nov 2020 - Jan 2023
    Saratoga, California, Us
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  • Hello Digital
    Digital Marketing Strategist | Seo/Sem/Crm | Analytics | Drupal / Wordpress Product Manager
    Hello Digital Jun 2002 - Present
    Woburn, Ma, Us
    I consult with clients to determine their business goals and objectives and then determine best next actions for increasing relevant traffic via SEM, SEO, and SMM as well as enhancing and optimizing the user experience with better usability, design, CRO, tracked KPIs, Analytics, and compelling content. I also help companies at obtaining leads through content strategy and the latest digital marketing tactics to increase brand awareness and drive traffic to their website.Visit http://www.HelloDigital.co to learn more.- Designed, Developed, and Deployed websites in LAMP environments utilizing mostly Drupal 7-8 and Wordpress. - Analyzed web traffic with Google Analytics- Helped clients obtain leads through SEO and Social Media Marketing- Created Google Data Studio Dashboards to track KPIs and website engagementSEO Consulting Gupta Media - Miniluxe.com - CountryThunder.com - 2020 - PresenteClinicalsol.com - 2019 - PresentGreely.com - 2019RobSpringPhotography.com - 2019Product Manager of HashtagPlus.com - 2015 - PresentWebmaster / Drupal Developer - 2009 - May 2013 TheWilburTheatre.comwww.Section2Athletics.org - Webmaster (Drupal) 2004 - 2011Online Marketing Consultant - NYREIA 2005 - June 2007www.xtramart.com - Webmaster 2003 - 2005
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  • Gupta Media
    Sr. Search Marketing Manager
    Gupta Media Aug 2019 - Aug 2020
    Boston, Massachusetts, Us
    - Managed 1M+ / yr for Google Ads SEM campaigns for clients like Amazon, Industry West, Amazon AWS Intersect Festival, Fender, and Roc Nation.- Launched and Managed a global Apple Search Ads campaign for Red Bull TV- SEO keyword research, position reporting, and content topic recommendations for various clients.- Became Marin Software Certified and utilized Marin Software for Amazon Music large scale bid optimization and bid automation.- Developed an internal SEO content strategy for lead acquisition, made UX and Conversion Rate - Optimizations (CRO) page recommendations and published blog articles and web pages on Wordpress.- Trained Analytics team in Google Data Studio assisting them in automating their Google Ads paid search marketing reporting to Amazon, Red Bull, Fender, and other clients.
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  • Dassault Systèmes
    Web Content Manager
    Dassault Systèmes Jun 2018 - Jun 2019
    Vélizy-Villacoublay, Fr
    Provided SEO training, Google Analytics reporting and guidance to the Solidworks content brand marketing team.Analyzed website for SEO best practices and made On-Page technical SEO and keyword recommendations utilizing web Google Analytics 360, Google Search Console, MOZ, and Sprinklr.Produced Google Data Studio reports, Presented solutions, and SEO training to the Draftsight and Solidworks Brand Marketing teams to promote best practices, identify Content Management System (CMS) gaps, and propose new tools, Demand Generation topics, and optimized SEO processes.Assisted in the production and distribution of the SOLIDWORKS Podcast Solidworks.com/podcastProposed improvements and created wireframes to help improve the website UX and blog content to Lead CRO.Ran QA tests and implemented content transfers from the legacy OpenText based CMS to Drupal 8Wrote functional specifications for Website Google Data Studio Dashboard creation, re-design and other web-related projects.Coordinated associated activities & resources to guarantee web projects are delivered on time and with high quality.Synchronized project activities with all stakeholders (Corporate, IT, R&D, Sales, Marketing)Collect business needs from internal clients and stakeholders.Ensured consistency between deliverables and requirements and identify risks and propose mitigation plans.Provided regular reporting (operational & management) ensure project quality & timing.Built quality test books and execute QA tests.Capitalized on project deliverables to ensure reusability.
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  • Perkinelmer, Inc.
    Sr. Search Marketing Specialist (Contract)
    Perkinelmer, Inc. Jul 2017 - Apr 2018
    Shelton, Ct, Us
    Lead Search Engine Optimization strategy and roadmap, and day-to-day tactical execution of SEO strategies, including keyword research, analysis, portfolio management and opportunity analysis.  Worked closely with the product management and IT teams, as well as our business unit Marketing teams, to implement the initiatives underlying the SEO strategy, and responsible for the ongoing reporting of performance.Partnered with an assigned business unit to optimize programs in all aspects of Digital Marketing, including Search Engine Marketing & Optimization, Social Media Marketing, and Email Marketing.Key Responsibilities:* Set and executed strategies to improve the organic rankings of PerkinElmer web properties.* Directed onsite Optimization related to page titles, URLs, redirects, internal link structures, SEO Copy Editing, sitemaps review/maintenance.* Performed keyword research to identify and discover new targeted keywords and explored content strategy.* Conducted market research & competitive analysis to assess strength, weakness, opportunities and threats of online marketing strategy.* Monitored, tracked, and analyzed ranking performance on an ongoing basis, and optimized SEO campaigns as necessary.* Manage & report SEO performance and optimization efforts on an ongoing and ad-hoc basis.* Keep abreast of the latest SEO tools and techniques and communicate learnings to non-SEO experts in a mentoring role.* Collaborated with different teams, such as website management, web analytics, business intelligence, content, UI design, branding/PR and engineering team on execution of projects.* Provide SEO analysis and recommendations on the structure of websites and web pages.
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  • Cambridge Biomarketing
    Contract Digital Marketing Producer / Analyst
    Cambridge Biomarketing Dec 2016 - May 2017
    - Analysed, Consulted, and Created SEM Google AdWords text and display ad Campaigns for Pharma Companies- Performed SEO analysis, keyword recommendations, and audits of various Pharma company product websites using Semrush and Screaming Frog analysis tools- Developed new SEO process that integrated with current Marketing Playbook - Managed, tested, and deployed RM Email Marketing Communications using Active Campaign and Campaign Monitor- Created Google Analytics based Cyfe Dashboards and updated process for on-demand client reporting needs of required KPIs, and traffic Driving Channel performance- Performed QA on multiple Wordpress and Drupal websites and email campaigns using Bugherd and Email On Acid
  • Viewpoint Interactive Solutions
    Web Project Manager
    Viewpoint Interactive Solutions Sep 2013 - Oct 2016
    Waltham, Ma, Us
    ViewPoint Interactive Solutions, a product of ICS.com ( www.ViewPointTouch.com ) is an interactive kiosk solution that allows Companies and Organizations to engage with visitors and present brand messaging in a beautifully interactive, and engaging way.- Led Web development team, analyzed traffic, Produced, and upgraded website from Drupal 7 to Drupal 8
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  • Integrated Computer Solutions, Inc.
    Web Project Manager
    Integrated Computer Solutions, Inc. Oct 2012 - Oct 2016
    Waltham, Ma, Us
    - Oversaw the production of the ICS.com website, both in regards to daily content updates, online marketing, paid search, seo and entire site refreshes. - Coordinated tasks across teams from creative inception to validating with IT.- Established, training, and maintaining Social Media best practices for all business units.- Managed the webteam leading website enhancements, maintaining, and developing over 7 Drupal based websites.- Architected the Lead-Track Drupal Module to track and profile visitors and converted leads through various campaigns across any inbound channel to the website.- Managed PPC and SEO online marketing campaigns to drive traffic and obtain quality leads.- Project Managed Windows 8 Tablet and Phone Application Design and Development for Fortune 100 clients- Produced Drupal Website updates for the Qt Developer Days Conference 2012, 2013, 2014- Led Internal product management and UX for Qt/QML based desktop and mobile applications (for Android, Windows Phone 7, Windows 8, Linux, Blackberry, iOS, and Android)
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  • Project.Net
    Project Manager
    Project.Net Sep 2012 - Oct 2016
    Us
    Developed Online Marketing Strategy.Assisted customers in support in that their support tickets were handled and prioritized appropriately.
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  • Ifactory
    Technical Project Manager (Drupal-Contract)
    Ifactory Apr 2012 - Sep 2012
    Boston, Ma, Us
    Assisting with the technical development and Project Management of Drupal based websites for Yale, Rockport Shoes, and other higher ed clients.QA testing and test plan creation on Drupal 6 based websites hosted on Pantheon.Importing, normalizing, and updating product data into a live Drupal website Showroom.rockport.com. Rockport Shoes- http://bit.ly/rockport-drupalappWriting and updating Technical Specifications for Drupal based websites on Yale.edu. Yale SEAS - http://seas.yale.edu/
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  • Comsol Multiphysics
    Web Program Manager
    Comsol Multiphysics Aug 2009 - Jan 2012
    Burlington, Ma, Us
    - Managed Online Marketing Programs comprising of SEO, PPC, Social Media, Inbound Marketing, and webinar video content creation reducing CPL by over 50%.- Through my direct efforts increased lead value rates by over 30% for 2010.- Increased organic traffic to the website by 30%+ and increased target keyword SERP positions via SEO website changes from competitive analysis and product-focused Keyword lists and Content Strategy.Monitored and set up reports with Google Analytics on segmented conversion rates for marketing resource planning and measuring lead generation and user engagement KPIs.- Lead international website development team meetings.- Utilized TRAC integrated with SVN for internal project ticket tracking.- Updated website content (PHP, MYSQL, CSS) via Dreamweaver, Photoshop, and Eclipse, Zend PHP Framework.- Setup social media marketing outreach program, creating and updating brand pages while monitoring and managing Facebook, Twitter, LinkedIn, and Google+ properties.- Created content plan for a new website working with category stakeholders for content priority that integrated with the online marketing strategy.- Planned video blog content strategy production schedule and produced multiple promotional, webinar and training videos with Adobe Captivate, PowerPoint, and Camtasia for internal website, CD-ROM, and YouTube distribution.- Created wireframes and development tasks for lead acquisition, community growth, website usability, SEO, and speed performance improvements.- Created and optimized landing pages with conversion tracking for email and website partner referral campaigns.
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  • Sophos
    Html Contractor
    Sophos Jun 2009 - Aug 2009
    Abingdon, Oxfordshire, Gb
    IA Sitemaps, HTML Content updates, Information Architecture and Lead Generation Consulting, Utimaco Website Integration Project Management- Designed IA Sitemaps, performed HTML Content updates, consulted on Information Architecture and Lead Generation.- Successfully merged utilizing 301 redirect SEO best practices for the Utimaco Website Integration into Sophos.com.
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  • Ifactory
    Interactive Producer
    Ifactory Jan 2009 - Apr 2009
    Providence, Ri, Us
    Produced creative and cutting edge websites, effective user interfaces, and impacting online marketing strategies.- Produced the Huntsman.upenn.edu website for the Huntsman Program in International Studies & Business at the Wharton Business School, utilizing the Tapestry 5 framework.- Produced and Consulted on www.VistaHigherLearning.com a Drupal CMS based website for a Secondary and Higher Education book publisher.- Created sitemaps, and wireframes for websites with MS Visio and obtained client feedback and approvals.- Managed project resources and budgets in OpenAir and created project plans in MS Project.- Tracked and managed website tasks, bugs and issues using Trac.- Updated HTML content through SVN source control using Dreamweaver and Eclipse.
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  • Cramer
    Interactive Producer
    Cramer Sep 2007 - Dec 2008
    Norwood, Ma, Us
    • Produced multiple websites on Drupal CMS, Kentico CMS, and Hannon Hill Cascade Server CMS.• Produced live and video on demand webcasts utilizing IVT including Proctor and Gamble / Gillette and multiple clients in the medical industry. • Managed day-to-day communication with clients and scheduled resources on projects ranging from 40k - 500k. . • Reported on weekly status reports and budget status internally and externally. • Created Scopes of Work, budgets, and obtained approvals. • Managed the production of user experience documentation such as Homepage Description Documents, Business and Functional Requirements Documents, Sitemaps, Wireframes, Content Element Inventory documents, Functional and Content Specification documents, and Q&A Test Plans.• Worked closely with all Digital Marketing capabilities; PM, UX, Creative, Technology, Analytics and Operations• Led team kickoff, client, and project status meetings. • Managed all resources and budgets in OpenAir.
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  • Cramer
    Associate Producer
    Cramer Sep 2007 - Nov 2007
    Norwood, Ma, Us
    Promoted to Interactive Producer
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  • Sourceone Network Llc
    Web Services Project Manager
    Sourceone Network Llc Feb 2007 - Jul 2007
    Us
    I managed all aspects of the web production process from Design, through development and implementation as well as SEO/OMS online marketing optimization.
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  • Niche Concepts Llc
    Cto / Vp Web Development
    Niche Concepts Llc Jan 2000 - Jun 2006
    As CTO I oversee the developent and integration of our product line of micro video camera and digital video recording systems. Our clients range from military, government, commercial ventures, Television production companies and general consumers. With this vast range of clients I focus on implementing our Intellectual Property through our various wired and wireless design solutions. Business development, customer support/service, and quality control are also parts of my role at Niche Concepts, LLC.
  • Coresense
    Application Systems Integrator
    Coresense 2006 - 2006
    Saratoga Springs, New York, Us
    Multi-Channel Ecommerce, PHP Developer
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  • Virtual Flow
    Web Developer
    Virtual Flow 1999 - 1999
    Photoshop, HTML
  • Charlex
    Intern
    Charlex 1999 - 1999
    New York, Ny, Us
    Photoshop, Video Post-Production and Special Effects
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  • Academy Of Electronic Media
    Multimedia Developer
    Academy Of Electronic Media 1998 - 1999
    Macromedia Director Development

Brian Kenyon Skills

Seo User Experience Web Analytics Information Architecture Google Analytics Digital Marketing Cms Web Design E Commerce Online Marketing Sem Social Media Marketing Css Website Development Social Media Html Lead Generation Drupal Dreamweaver Email Marketing Ppc Analytics Php Web Project Management Online Advertising Javascript Streaming Media User Interface Social Networking Search Engine Optimization User Interface Design Content Strategy Mysql Photoshop Jquery Google Adwords Product Management Digital Strategy Content Management Ms Project Wordpress Phpmyadmin Lamp Social Promotion Zend Framework Marketing Advertising Mobile Applications Strategy Leadership Cpm Stumbleupon Digg Flash Web Development Web 2.0

Brian Kenyon Education Details

  • Rensselaer Polytechnic Institute
    Rensselaer Polytechnic Institute
    Electronic Media Arts And Communication
  • Glens Falls High School
    Glens Falls High School
    Honors/Regents High School/Secondary Diploma Program

Frequently Asked Questions about Brian Kenyon

What company does Brian Kenyon work for?

Brian Kenyon works for Hello Digital

What is Brian Kenyon's role at the current company?

Brian Kenyon's current role is Digital Marketing Strategist | SEO and SEM and CRM | Analytics | Drupal and Wordpress Product Manager.

What is Brian Kenyon's email address?

Brian Kenyon's email address is bk****@****dia.com

What is Brian Kenyon's direct phone number?

Brian Kenyon's direct phone number is +178168*****

What schools did Brian Kenyon attend?

Brian Kenyon attended Rensselaer Polytechnic Institute, Glens Falls High School.

What are some of Brian Kenyon's interests?

Brian Kenyon has interest in Web 2, Inbound Marketing, Web Design, Children, Social Media, Ballroom Dancing, Downhill Skiing, Music (Play Trumpet And Guitar), 3d Modeling, Video Editing.

What skills is Brian Kenyon known for?

Brian Kenyon has skills like Seo, User Experience, Web Analytics, Information Architecture, Google Analytics, Digital Marketing, Cms, Web Design, E Commerce, Online Marketing, Sem, Social Media Marketing.

Who are Brian Kenyon's colleagues?

Brian Kenyon's colleagues are Alejandro Fonseca, Ximena Benavides.

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