Brian Kessman

Brian Kessman Email and Phone Number

Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker @ Lodestar Agency Consulting
Brian Kessman's Location
Chapel Hill, North Carolina, United States, United States
About Brian Kessman

If you’re like most agency leaders, you’re at a crossroads: evolve your agency model to drive scalable growth or remain trapped in the status quo of selling time, operational inefficiencies, and talent burnout.You see the writing on the wall—declining fees, rising client expectations, the impact of AI, and the obsolescence of the billable hour.Your firm’s labor-based business model is holding you back:• Sales conversations revolve around hours, but clients expect more value for their money.↳ This leads to concessions that erode your margins.↳ Your ability to offer competitive salaries shrinks, making it harder to attract and retain top talent.↳ Staff burnout rises as workloads increase and new hires are out of reach.↳ Creativity and innovation decline under pressure.How can you drive growth when your business model is working against you?You’re caught in a cycle that stifles your firm’s potential.You know change is needed, but the path forward isn’t clear.You’ve explored new revenue model ideas, but what you need is an actionable, proven framework—and expert support—to bring those ideas to life.Time passes.The nagging concern sets in: “We should be leading this change for our industry—not falling behind.”The path forward? Monetizing your agency’s expertise by turning it into repeatable solutions to critical client problems that your firm is uniquely qualified to address.Here’s the framework:1. Sharpen your positioning: Focus on your core strengths to differentiate your firm and maximize pricing power.2. Develop solution-market fit: Create repeatable, high-margin offerings that forge long-term client relationships.3. Transform your go-to-market strategy: Streamline your internal structure and operations to scale your value-driven solutions with repeatable success.The results:↳ Get paid for the value your expertise brings, enabling revenue growth without adding staff.↳ Simplify operations and reduce inefficiencies.↳ Boost margins, allowing you to reinvest in your agency’s talent and future.If you’re ready to break the cycle and lead the industry forward, let’s map out your path.DM me if you’re done with the status quo and ready to transform your agency.

Brian Kessman's Current Company Details
Lodestar Agency Consulting

Lodestar Agency Consulting

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Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker
Brian Kessman Work Experience Details
  • Lodestar Agency Consulting
    Founder, Principal Consultant
    Lodestar Agency Consulting Apr 2016 - Present
    Chapel Hill, North Carolina, Us
    Agency leaders hire me to FIX their operating model, FOCUS their growth strategies, or FUTUREPROOF their revenue model.FIX > Agencies start here due to:• Inefficiencies and functional silos begin impacting clients and profitability.• Rapid growth or downsizing requires restructuring.• A strategic shift in service offerings requires new structure.• A need to align remote/decentralized teams under a cohesive operational strategy.• A need for greater effectiveness and accountability from staff.• Inefficiencies and functional silos begin impacting clients and profitability.• Rapid growth or downsizing requires restructuring.• A strategic shift in service offerings requires new structure.• A need to align remote/decentralized teams under a cohesive operational strategy.• A need for greater effectiveness and accountability from staff.FOCUS > Agencies start here due to:• Plateaued growth.• A need to improve pricing power and win rates.• A desire to attract larger, more profitable clients.• A need to redefine their market position and differentiate.• A need to redefine their value prop to align with evolving client expectations.• A desire to tell a new story that inspires growth and resonates with clients and talent.FUTUREPROOF > Agencies start here due to:• A desire to pivot from selling time to selling value and outcomes for longer client partnerships.• A desire to scale revenue beyond billable FTEs.• A need for financial predictability and stability in revenue.• A desire to leverage intellectual capital more effectively for market differentiation.• A desire to move up your client’s value chain and remain relevant in the market.
  • 4A'S
    Member Of The 4A'S Expert Network
    4A'S Oct 2024 - Present
    New York, Ny, Us
    Invited as an inaugural member of the 4A's Expert Network, a distinguished group of industry leaders and subject matter experts focused on helping 4As members tackle complex challenges and seize new opportunities.
  • Productizationpartners.Com By Lodestar Agency Consulting
    Founder, Chief Product Officer
    Productizationpartners.Com By Lodestar Agency Consulting Apr 2024 - Present
    Productization Partners are a subscription-based suite of AI tools that help productized professional service firms quickly develop a go-to-market strategy and start selling their new offerings. Refine your products, price and promote your value, and align your people and processes. Unlock the full wealth of your firm’s unique value.Available to professional service firms on an invite-only basis.
  • Martech
    Contributing Writer (Subject Matter Expert Program)
    Martech Nov 2022 - Dec 2023
    Edgartown, Ma, Us
    Writing about marketing operations (MOps). Read more here: https://martech.org/author/brian-kessman/
  • Cella
    Lead Consultant
    Cella Nov 2021 - Feb 2023
    Atlanta, Georgia, Us
    I worked with Fortune 100 companies to boost the operational efficiency of their marketing, creative, and digital divisions through extensive operational assessments, strategic organizational overhauls, and coaching marketing executives on change management. Our work led to enhanced delivery performance, employee engagement, and stakeholder/client satisfaction.
  • Cella
    Sr. Consultant
    Cella Oct 2018 - Nov 2021
    Atlanta, Georgia, Us
  • Lytho, Formerly Inmotionnow
    Head Of Business Strategy
    Lytho, Formerly Inmotionnow Mar 2020 - Dec 2022
    Holly Springs, North Carolina, Us
    Lytho is the creator of marketing workflow and digital asset management SaaS for enterprise organizations. I was initially brought on to develop their product strategy and lead the agile development of their new SaaS product for Fortune 1000 creative and marketing teams. Our work resulted in $14 million in ARR shortly after launch and continues to grow. Following the launch, we redefined the company's positioning strategy, aligned its operating model, and formalized employee learning and their understanding of market dynamics, resulting in stronger sales team effectiveness and customer satisfaction scores.
  • Lytho, Formerly Inmotionnow
    Director Of Product Mgmt
    Lytho, Formerly Inmotionnow Jun 2016 - Mar 2020
    Holly Springs, North Carolina, Us
    Lytho is a leading provider of workflow management and DAM solutions for marketing and creative teams, facilitating efficiency and productivity from project kickoff to final approval.
  • Smashing Boxes
    Managing Director
    Smashing Boxes Oct 2015 - Apr 2016
    Durham, North Carolina, Us
    Smashing Boxes is a global UX Design, Digital Product Development, and Innovation Agency
  • Smashing Boxes
    Vp Of Product
    Smashing Boxes Oct 2014 - Oct 2015
    Durham, North Carolina, Us
  • Mckinney (Full-Service Creative Agency)
    Director Of Digital Strategy
    Mckinney (Full-Service Creative Agency) Sep 2014 - Oct 2014
    Durham, Nc, Us
    McKinney is an award-winning creative and media agency
  • Mckinney (Full-Service Creative Agency)
    Executive Producer
    Mckinney (Full-Service Creative Agency) Nov 2010 - Sep 2014
    Durham, Nc, Us
  • Red Interactive Agency (Full-Service Digital Agency)
    Web Group Director, Sr. Digital Producer
    Red Interactive Agency (Full-Service Digital Agency) May 2008 - Nov 2010
    Santa Monica, Ca, Us
    RED Interactive Agency (now 160over90) is an award-winning global creative agency
  • Red Interactive Agency (Full-Service Digital Agency)
    Interactive Producer
    Red Interactive Agency (Full-Service Digital Agency) Jan 2007 - May 2008
    Santa Monica, Ca, Us
  • Siegel + Gale (Brand Strategy, Interactive, Customer Experience Agency)
    Senior Associate, Business Development
    Siegel + Gale (Brand Strategy, Interactive, Customer Experience Agency) 2006 - 2006
    New York, New York , Us
    Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.
  • Keeling & Associates, Llc
    Vp, Strategy & Business Development
    Keeling & Associates, Llc 2004 - 2006
    Provincetown, Ma, Us
    Keeling & Associates, LLC (K&A) is an experienced, comprehensive management consulting firm for higher education. Our primary purpose is to help colleges and universities improve the quality and quantity of student learning.
  • Keeling & Associates, Llc
    Director, Business Relations & Project Management
    Keeling & Associates, Llc 2002 - 2004
    Provincetown, Ma, Us
  • Hawk Technologies (Technology Consulting Firm)
    Technical Consultant
    Hawk Technologies (Technology Consulting Firm) 2001 - 2002
  • Thoughtbubble Productions (Interactive Agency)
    Systems Administrator
    Thoughtbubble Productions (Interactive Agency) 1999 - 2001

Brian Kessman Skills

Digital Strategy Interactive Marketing Integrated Marketing Online Advertising Digital Marketing Content Strategy Product Management User Experience Budgets Marketing Strategy Team Management Project Planning Resource Management Production Managment Advertising Management Change Management Production Planning Risk Management Brand Development Project Management Project Scope Development Client Expectations Management Strategic Planning Organizational Design Culture Change Operations Management Content Marketing Agile Project Management Scrum Marketing Strategy Product Development Product Marketing Business Development Program Management Business Strategy Software Development Life Cycle Software As A Service Enterprise Software Cross Functional Team Leadership Leadership Scope Management Process Improvement Positioning Presentation Skills Organizational Effectiveness Team Performance Organizational Structure Operational Efficiency Crm Usability Testing Usability Wireframes Social Media Seo Rich Media Video Mobile Marketing Digital Media Social Media Marketing Online Marketing Analytics Start Ups Customer Relationship Management Search Engine Optimization

Brian Kessman Education Details

  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    And Related Support Services

Frequently Asked Questions about Brian Kessman

What company does Brian Kessman work for?

Brian Kessman works for Lodestar Agency Consulting

What is Brian Kessman's role at the current company?

Brian Kessman's current role is Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker.

What is Brian Kessman's email address?

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What is Brian Kessman's direct phone number?

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What schools did Brian Kessman attend?

Brian Kessman attended University Of Maryland - Robert H. Smith School Of Business.

What are some of Brian Kessman's interests?

Brian Kessman has interest in Writing, Seo Tools, Blogging, Project Management, Content Strategy, Technology, Marketing, Social Media, Blogs, Web Marketing.

What skills is Brian Kessman known for?

Brian Kessman has skills like Digital Strategy, Interactive Marketing, Integrated Marketing, Online Advertising, Digital Marketing, Content Strategy, Product Management, User Experience, Budgets, Marketing, Strategy, Team Management.

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