Brian Kessman
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Brian Kessman Email & Phone Number

Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker at Lodestar Agency Consulting
Location: Chapel Hill, North Carolina, United States 19 work roles 1 school
1 work email found @lodestaragencyconsulting.com 6 phones found area 646, 919, 310, and 855 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 6 phones

Work email b****@lodestaragencyconsulting.com
Direct phone (646) ***-****
LinkedIn Profile matched
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Current company
Role
Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker
Location
Chapel Hill, North Carolina, United States

Who is Brian Kessman? Overview

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Quick answer

Brian Kessman is listed as Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker at Lodestar Agency Consulting, based in Chapel Hill, North Carolina, United States. AeroLeads shows a work email signal at lodestaragencyconsulting.com, phone signal with area code 646, 919, 310, 855, and a matched LinkedIn profile for Brian Kessman.

Brian Kessman previously worked as Founder, Principal Consultant at Lodestar Agency Consulting and Member of the 4A's Expert Network at 4A'S. Brian Kessman holds Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services from University Of Maryland - Robert H. Smith School Of Business.

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Email format at Lodestar Agency Consulting

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{first}@lodestaragencyconsulting.com
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AeroLeads found 1 current-domain work email signal for Brian Kessman. Compare company email patterns before reaching out.

Profile bio

About Brian Kessman

If you’re like most agency leaders, you’re at a crossroads: evolve your agency model to drive scalable growth or remain trapped in the status quo of selling time, operational inefficiencies, and talent burnout.You see the writing on the wall—declining fees, rising client expectations, the impact of AI, and the obsolescence of the billable hour.Your firm’s labor-based business model is holding you back:• Sales conversations revolve around hours, but clients expect more value for their money.↳ This leads to concessions that erode your margins.↳ Your ability to offer competitive salaries shrinks, making it harder to attract and retain top talent.↳ Staff burnout rises as workloads increase and new hires are out of reach.↳ Creativity and innovation decline under pressure.How can you drive growth when your business model is working against you?You’re caught in a cycle that stifles your firm’s potential.You know change is needed, but the path forward isn’t clear.You’ve explored new revenue model ideas, but what you need is an actionable, proven framework—and expert support—to bring those ideas to life.Time passes.The nagging concern sets in: “We should be leading this change for our industry—not falling behind.”The path forward? Monetizing your agency’s expertise by turning it into repeatable solutions to critical client problems that your firm is uniquely qualified to address.Here’s the framework:1. Sharpen your positioning: Focus on your core strengths to differentiate your firm and maximize pricing power.2. Develop solution-market fit: Create repeatable, high-margin offerings that forge long-term client relationships.3. Transform your go-to-market strategy: Streamline your internal structure and operations to scale your value-driven solutions with repeatable success.The results:↳ Get paid for the value your expertise brings, enabling revenue growth without adding staff.↳ Simplify operations and reduce inefficiencies.↳ Boost margins, allowing you to reinvest in your agency’s talent and future.If you’re ready to break the cycle and lead the industry forward, let’s map out your path.DM me if you’re done with the status quo and ready to transform your agency.

Listed skills include Digital Strategy, Interactive Marketing, Integrated Marketing, Online Advertising, and 62 others.

Current workplace

Brian Kessman's current company

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Lodestar Agency Consulting
Lodestar Agency Consulting
Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker
AeroLeads page
19 roles · 28 years

Brian Kessman work experience

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Founder, Principal Consultant

Current

Chapel Hill, North Carolina, Us

Agency leaders hire me to FIX their operating model, FOCUS their growth strategies, or FUTUREPROOF their revenue model.FIX > Agencies start here due to:• Inefficiencies and functional silos begin impacting clients and profitability.• Rapid growth or downsizing requires restructuring.• A strategic shift in service offerings requires new structure.• A need to align remote/decentralized teams under a cohesive operational strategy.• A need for greater effectiveness and accountability from staff.• Inefficiencies and functional silos begin impacting clients and profitability.• Rapid growth or downsizing requires restructuring.• A strategic shift in service offerings requires new structure.• A need to align remote/decentralized teams under a cohesive operational strategy.• A need for greater effectiveness and accountability from staff.FOCUS > Agencies start here due to:• Plateaued growth.• A need to improve pricing power and win rates.• A desire to attract larger, more profitable clients.• A need to redefine their market position and differentiate.• A need to redefine their value prop to align with evolving client expectations.• A desire to tell a new story that inspires growth and resonates with clients and talent.FUTUREPROOF > Agencies start here due to:• A desire to pivot from selling time to selling value and outcomes for longer client partnerships.• A desire to scale revenue beyond billable FTEs.• A need for financial predictability and stability in revenue.• A desire to leverage intellectual capital more effectively for market differentiation.• A desire to move up your client’s value chain and remain relevant in the market.

Apr 2016 - Present

Member Of The 4A'S Expert Network

Current

New York, Ny, Us

Invited as an inaugural member of the 4A's Expert Network, a distinguished group of industry leaders and subject matter experts focused on helping 4As members tackle complex challenges and seize new opportunities.

Oct 2024 - Present

Founder, Chief Product Officer

Current
Productizationpartners.Com By Lodestar Agency Consulting

Productization Partners are a subscription-based suite of AI tools that help productized professional service firms quickly develop a go-to-market strategy and start selling their new offerings. Refine your products, price and promote your value, and align your people and processes. Unlock the full wealth of your firm’s unique value.Available to professional service firms on an invite-only basis.

Apr 2024 - Present

Contributing Writer (Subject Matter Expert Program)

Edgartown, Ma, Us

Writing about marketing operations (MOps). Read more here: https://martech.org/author/brian-kessman/

Nov 2022 - Dec 2023

Lead Consultant

Atlanta, Georgia, Us

I worked with Fortune 100 companies to boost the operational efficiency of their marketing, creative, and digital divisions through extensive operational assessments, strategic organizational overhauls, and coaching marketing executives on change management. Our work led to enhanced delivery performance, employee engagement, and stakeholder/client satisfaction.

Nov 2021 - Feb 2023

Sr. Consultant

Atlanta, Georgia, Us

Oct 2018 - Nov 2021

Head Of Business Strategy

Holly Springs, North Carolina, Us

Lytho is the creator of marketing workflow and digital asset management SaaS for enterprise organizations. I was initially brought on to develop their product strategy and lead the agile development of their new SaaS product for Fortune 1000 creative and marketing teams. Our work resulted in $14 million in ARR shortly after launch and continues to grow. Following the launch, we redefined the company's positioning strategy, aligned its operating model, and formalized employee learning and their understanding of market dynamics, resulting in stronger sales team effectiveness and customer satisfaction scores.

Mar 2020 - Dec 2022

Director Of Product Mgmt

Holly Springs, North Carolina, Us

Lytho is a leading provider of workflow management and DAM solutions for marketing and creative teams, facilitating efficiency and productivity from project kickoff to final approval.

Jun 2016 - Mar 2020

Managing Director

Durham, North Carolina, Us

Smashing Boxes is a global UX Design, Digital Product Development, and Innovation Agency

Oct 2015 - Apr 2016

Vp Of Product

Durham, North Carolina, Us

Oct 2014 - Oct 2015

Senior Associate, Business Development

New York, New York , Us

Siegel+Gale is a global brand strategy, design and experience firm. Using facts, intuition and creativity, we blend science with art, unlocking the power of simplicity to help organizations realize their full potential.

2006 - 2006

Vp, Strategy & Business Development

Provincetown, Ma, Us

Keeling & Associates, LLC (K&A) is an experienced, comprehensive management consulting firm for higher education. Our primary purpose is to help colleges and universities improve the quality and quantity of student learning.

2004 - 2006 ~2 yrs

Technical Consultant

Hawk Technologies (Technology Consulting Firm)
2001 - 2002 ~1 yr

Systems Administrator

Thoughtbubble Productions (Interactive Agency)
1999 - 2001 ~2 yrs
1 education record

Brian Kessman education

  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    And Related Support Services
FAQ

Frequently asked questions about Brian Kessman

Quick answers generated from the profile data available on this page.

What company does Brian Kessman work for?

Brian Kessman works for Lodestar Agency Consulting.

What is Brian Kessman's role at Lodestar Agency Consulting?

Brian Kessman is listed as Positioning, Productization & Pricing, and Operating Models | 4A’s Expert | Keynote Speaker at Lodestar Agency Consulting.

What is Brian Kessman's email address?

AeroLeads has found 1 work email signal at @lodestaragencyconsulting.com for Brian Kessman at Lodestar Agency Consulting.

What is Brian Kessman's phone number?

AeroLeads has found 6 phone signal(s) with area code 646, 919, 310, 855 for Brian Kessman at Lodestar Agency Consulting.

Where is Brian Kessman based?

Brian Kessman is based in Chapel Hill, North Carolina, United States while working with Lodestar Agency Consulting.

What companies has Brian Kessman worked for?

Brian Kessman has worked for Lodestar Agency Consulting, 4A'S, Productizationpartners.Com By Lodestar Agency Consulting, Martech, and Cella.

How can I contact Brian Kessman?

You can use AeroLeads to view verified contact signals for Brian Kessman at Lodestar Agency Consulting, including work email, phone, and LinkedIn data when available.

What schools did Brian Kessman attend?

Brian Kessman holds Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services from University Of Maryland - Robert H. Smith School Of Business.

What skills is Brian Kessman known for?

Brian Kessman is listed with skills including Digital Strategy, Interactive Marketing, Integrated Marketing, Online Advertising, Digital Marketing, Content Strategy, Product Management, and User Experience.

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