Brian Hernandez Email & Phone Number

At Phalanx Outreach Solutions, we're more than just a marketing agency; we're catalysts for change in workforce development. Our belief in the power of storytelling drives us to deliver solutions that not only informs but inspires action, transforming ideas into impactful realities.What sets us apart is our in-depth expertise in workforce development. This isn't just a focus area for us—it's our passion. Our track record speaks volumes, with a history of successful outreach and engagement initiatives that resonate deeply within workforce communities.

Curating engaging original content across various mediums and platforms.

As a Board Member with the Interagency Support Council of Eastern Williamson County, I am dedicated to enhancing the quality of life for residents through meaningful outreach and empowering community initiatives that foster inclusivity, partnership, and integrity.

La Grange, Texas, Us

Hosted an information session on “Owning Your Digital Story: Identifying Key Platforms for your Business.”

Round Rock, Texas, Us

Leading comprehensive workforce development outreach in Central Texas' Rural Capital Area, encompassing brand management, innovative marketing, community engagement, stakeholder coordination, and continuous improvement initiatives.

Cedar Park, Texas, Us

Hosted an informational session highlighting the potency of digital storytelling strategies for both businesses and nonprofits.

La Grange, Texas, Us

Co-Hosted an information session on “Amplifying Your Brand’s Story.”

Washington, Dc, Us

Co-hosted a panel information session on “Storytelling & the Customer Voice.”

La Grange, Texas, Us

Hosted an information session on “Digital Storytelling Strategies for Businesses” for the La Grange Chamber’s “Lunch & Learn” event series.

Austin, Texas, Us

Co-hosted a panel information session on “Storytelling & the Customer Voice.”

Austin, Texas, Us

Co-hosted a panel information session on workforce storytelling strategies.

Austin, Texas, Us

Managing the Texas Workforce Commission's comprehensive digital presence and social media strategy, driving substantial audience growth, launching impactful campaigns, creating multimedia content, optimizing operational efficiency, promoting veteran services, enforcing privacy policies, and analyzing campaign performance for continuous improvement.

Implemented innovative strategies to enhance multi-platform audience engagement and revenue for media organizations.

Stamford, Ct, Us

Led editorial planning, fostered digital collaboration, boosted followership, bridged on-air and online efforts, grew social media audiences, trained talent, crafted unique content, managed live news coverage, oversaw website relaunches, and implemented performance incentives for multi-platform news gathering.

Denver, Colorado, Us

Transformed digital engagement, helped elevate station ranking, crafted dynamic multimedia content, shaped editorial direction, contributed to network-wide coverage, and earned prestigious industry accolades.

San Diego, California, Us

Drove triple-digit growth in site and mobile views, social media traffic, and engagement through a comprehensive content strategy, led newsroom transition for bilingual multi-platform content, fostered collaborative partnerships for breaking news coverage, developed innovative site features and revenue streams, and provided expertise in platform management and digital strategy training.

Saint Paul, Mn, Us

Managed the development and distribution of breaking national news to 70+ TV partner sites, curated content for digital platforms, collaborated with CNN for global news dissemination, and ensured accurate editing while following AP and company style guidelines.

Saint Paul, Mn, Us

KERO-TV, Bakersfield, CAKHBS/KHOG-TV, Fort Smith, AR KITV-TV, Honolulu, HIKOAT-TV, Albuquerque, NMKSBW-TV, Monterey, CAKVVU-TV, Las Vegas, NV WAPT-TV, Jackson, MSWDSU-TV, New Orleans, LAWLKY-TV, Louisville, KYWPBF-TV, West Palm Beach, FL WPTZ-TV, Plattsburg, NYWYFF-TV, Greenville, SCLed digital launch initiatives in over a dozen newsrooms nationwide, providing guidance to TV partners on digital strategy and cross-training for increased site traffic through editorial excellence and effective SEO/SMO/broadcast promotion, directed network-wide digital coverage during Hurricanes Katrina and Rita, and spearheaded WYFF's digital efforts, resulting in winning the 2006 South Carolina Associated Press Award for Best Website.

Boulder, Colorado, Us

Winter Park, Florida, Us

Responsible for researching, script writing, producing TV broadcast segments, utilizing live elements creatively, editing and writing to video with referencing, providing supervisory backup to assignment desk manager, overseeing special projects planning, and assisting with continuous broadcast news coverage during the Atlantic hurricane season of 2004, including Hurricanes Charley, Frances, and Jeanne.

Kissimmee, Florida, Us

Served as a corporate liaison overseeing air inventory and client databases, managing contract administration, forecasting and tracking airline block space for guest travel, collaborating with shoreside/shipboard operations, airlines, and vendors to address guest and travel agent challenges, facilitated the launch and editing of the employee newsletter "Oars & Ears," and received a nomination for the Walt Disney Company Partners in Excellence Award.

• Assembled, trained and directed the daily production efforts and incentives for a staff of 20 vacation coordinators and supervisors to achieve record efficiency goals.• Developed effective marketing collateral and news releases to generate sales referrals and increase guest satisfaction.• Maintained tracking system for expenditures including payroll, supplies and guest service recovery.

Orlando, Florida, Us

• Introduced and oversaw forecasting, tracking and ticketing of contracted airline and cruise block space for guest travel.• Recognized as a Universal Studios Florida Star of the Month for innovation and superior guest service.

Orlando, Fl, Us

• Internal and external marketing of vacation timeshare opportunities to generate leads for sales staff.• Converted more than 70% of leads into business giving clients and led group in minimizing rescission decisions.

Miami, Fl, Us

• Booking and servicing of cruise vacations for high-end guests, celebrities and preferred travel agencies.• Consistently converted more than 90% of all calls into paid reservations by building strong customer relationships to generate both referrals and repeat business.• Created new sales opportunities by targeting past guests through outbound calling and taking a consultative approach on each call.

Bachelor Of Arts, Organizational Communication

Master Of Liberal Studies, Creative Writing

Master Of Organizational & Professional Communication, New Media & Internet Marketing