Single-owner LLC that became a full-time business with the addition of premium clients, including Synchrony Financial, Pets Best Insurance, Merck, ATOS, and Rolls Royce. Creates dynamic international marketing campaigns, websites, branding, presentations and print collateral for a diverse roster of B2B, B2C and Recruitment Marketing clients and enterprises ranging from Fortune 500 to small business. Online and influencer campaigns have gone viral, becoming top trending topics, and resulting in… Show more Single-owner LLC that became a full-time business with the addition of premium clients, including Synchrony Financial, Pets Best Insurance, Merck, ATOS, and Rolls Royce. Creates dynamic international marketing campaigns, websites, branding, presentations and print collateral for a diverse roster of B2B, B2C and Recruitment Marketing clients and enterprises ranging from Fortune 500 to small business. Online and influencer campaigns have gone viral, becoming top trending topics, and resulting in explosive ecommerce sales. • Social media brand management, content creation. • Meta campaigns.• Google Ads campaigns. • YouTube ad campaigns. • Ad creative development, including copywriting, image, and video assets.• Audit and consult on existing PPC campaigns to maximize ROI.• Integrate with client ATS, CMS and CRM systems.• Optimize UX and lead funnels.• PR, media relations and viral marketing.• Entrepreneurial business management.• Product development, branding, and ecommerce marketing.• Prepares contracts and scopes of work for a variety of client projects.• eCommerce sites and graphic designs for Shelf Life Clothing Co. featured by a wide variety of media – including The Daily Show, NBC Sports, CBS Sports, ESPN, The Plain Dealer, Salt Lake Tribune, American Idol, The Toronto Star, Huffington Post, Spin Magazine, The Daily Dot, and Dime Magazine. My t-shirt graphics and their viral/cultural impact were a lead story on Forbes.com. • A recent Synchrony Financial Meta campaign to recruit bilingual customer service candidates in several U.S. markets outperformed WordStream’s Employment Industry averages by 435%. WordStream shows the same volume of clicks Synchrony received for under $100K would have cost $3.7M with their Facebook ad performance benchmark averages. Show less

An independent clothing line and online store, Shelf Life Clothing's shirts, designs and Web comics have been seen on television shows such as American Idol and Married to Rock, and featured by a diverse range of media, including Forbes, NBCSports, CBS Sports, The Huffington Post, ESPN, Cleveland’s The Plain Dealer, The Salt Lake Tribune, DIME magazine, CNN/sportsillustrated.com, cleveland.com, tshirtmagazine.com, Film Score Monthly and reached the #1 top story on Reddit.Our… Show more An independent clothing line and online store, Shelf Life Clothing's shirts, designs and Web comics have been seen on television shows such as American Idol and Married to Rock, and featured by a diverse range of media, including Forbes, NBCSports, CBS Sports, The Huffington Post, ESPN, Cleveland’s The Plain Dealer, The Salt Lake Tribune, DIME magazine, CNN/sportsillustrated.com, cleveland.com, tshirtmagazine.com, Film Score Monthly and reached the #1 top story on Reddit.Our "Caucasians" ethnic mascot parody design has become a viral Internet sensation and hugely debated topic. http://www.forbes.com/sites/alexreimer/2016/04/09/the-story-behind-bomani-jones-caucasian-shirt/#2e6617752841 Show less

As lead paid digital manager, budgeted and managed B2C and B2B digital marketing campaigns for an assortment of client businesses and product types, including fashion eyewear, body care, furniture, air tools, industrial lighting, interior design, pet products, outerwear, jewelry, HR services, software, industrial supplies, and promotional food and beverage products. • Managed all Google, Facebook, Amazon, Bing, and LinkedIn paid ad campaigns.• Integrated a variety of ecommerce and… Show more As lead paid digital manager, budgeted and managed B2C and B2B digital marketing campaigns for an assortment of client businesses and product types, including fashion eyewear, body care, furniture, air tools, industrial lighting, interior design, pet products, outerwear, jewelry, HR services, software, industrial supplies, and promotional food and beverage products. • Managed all Google, Facebook, Amazon, Bing, and LinkedIn paid ad campaigns.• Integrated a variety of ecommerce and CRM platforms.• Implemented CallRail phone tracking to measure inbound leads, offline conversion tracking and discover insights.• Worked closely with Google reps to strategize campaigns and present pitches to clients. • Managed paid marketing for Peepers Eyewear for influencer campaign in support of selection to Oprah’s Favorite Things list. Show less

As lead paid search, display, and social media strategist, planned, budgeted, and executed marketing campaigns for a portfolio of premium clients, including Toyota, Taco Bell, Wendy’s, McDonald’s, Dannon, Nestlé, Applebee’s, Macy’s, multiple health systems, and other Fortune 500 companies. • Managed multi-million dollar spends with a roster of 40+ clients.• Guided Taco Bell's Google campaign to a growth of over thirteen times the number of monthly clicks in 3 years, with a… Show more As lead paid search, display, and social media strategist, planned, budgeted, and executed marketing campaigns for a portfolio of premium clients, including Toyota, Taco Bell, Wendy’s, McDonald’s, Dannon, Nestlé, Applebee’s, Macy’s, multiple health systems, and other Fortune 500 companies. • Managed multi-million dollar spends with a roster of 40+ clients.• Guided Taco Bell's Google campaign to a growth of over thirteen times the number of monthly clicks in 3 years, with a conversion rate over 30%.• Increased McDonald’s Google campaign quarterly click volume by 2,219.75% for the same cost within two years.• Client-facing speaker and educator.• Project management for ad creative, landing page optimization, social and PPC campaigns.• Senior Proofreader & Copy Editor.• Worked closely with Google and Facebook representatives.• Joined sales team to run presentations and pitch to prospective clients. Success with recruitment marketing campaigns includes leading one Fortune 50 client's AdWords campaign to increase their quarterly click volume by 2,219.75% for roughly the same cost within two years. My recruitment campaign for another Fortune 50 client has achieved a 25% click-through rate and a 30% conversion rate, with the cost per completed application averaging just 37 cents. Show less

Professional proofing, editing and quality control on print collateral, layoff reports, website analytics, RFPs and other materials. Clients that have included the U.S. Army, The Mayo Clinic, Wendy's, Target, Verizon Wireless, Penn State, Freddie Mac, United Airlines, Caterpillar and more.