A seasoned marketing executive who grows brands and the businesses they represent. Experienced in all aspects of contemporary brand development including creating differentiated and motivating brand propositions, omni channel communication strategy, e-commerce, performance analytics, new product development and P&L management. Unlocks growth by bringing fresh thinking to traditional business models and meeting consumers where they are with the right message that gets them to act. Major strengths are identifying unmet and/or underserved consumer needs and capitalizing upon them through contemporary marketing strategies and innovation. Known for building high functioning teams and identifying non-value add expenditures within the business model and reinvesting them for growthA leadership style that is team based, inclusive and results oriented.
Listed skills include Marketing Strategy, Shopper Marketing, Integrated Marketing, Cross Functional Team Leadership, and 16 others.