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A seasoned marketing executive who grows brands and the businesses they represent. Experienced in all aspects of contemporary brand development including creating differentiated and motivating brand propositions, omni channel communication strategy, e-commerce, performance analytics, new product development and P&L management. Unlocks growth by bringing fresh thinking to traditional business models and meeting consumers where they are with the right message that gets them to act. Major strengths are identifying unmet and/or underserved consumer needs and capitalizing upon them through contemporary marketing strategies and innovation. Known for building high functioning teams and identifying non-value add expenditures within the business model and reinvesting them for growthA leadership style that is team based, inclusive and results oriented.
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CeoPublic Label Jun 2017 - PresentDenver, Colorado, UsThe marketing landscape has experienced a seismic shift. Lines have blurred, channels have crossed, and rules no longer exist. The new marketing matrix has become the wild, wild west. That's why we've made it our mission to help brands navigate this new frontier, to secure their best future by making Meaningful Moves.Public Label specializes in helping brands make Meaningful Moves across three critical disciplines.1) Brand Stewardship: Amplifying resonance by finding meaningful white space for brands to claim and own.2) Experiential Marketing: Elevating brand commitment by creating experiences that resonate more deeply.3) Commerce Marketing: Increasing conversion by making purchase decisions easy and obvious.If you're looking for a fresh perspective for how to amplify growth, we'd welcome the opportunity to speak with you and help you make the right Meaningful Moves for your brand. -
Marketing And Strategy LeadershipMile 26 Llc And Simpactful Jan 2016 - Jun 2017Danville, Ca, UsMile 26 LLC: Owner and CMOMile 26 is a brand and shopper marketing consultancy focused on helping brands achieve market leadership and sustainable growth. We specialize in brand development and commercialization strategy, omni-channel communications, retail marketing, innovation development and education. Simpactful: Senior ConsultantSimpactful is a new CPG/Retail consulting firm specializing in brand commercialization strategy, omni-channel/eCommerce, consumer and shopper insights, revenue management, next generation joint business planning and organizational development.www.simpactful.com -
Sr. Director Of MarketingGeneral Mills 2008 - Jan 2016Minneapolis, Minnesota, UsWith digital increasing marketer’s ability to influence shopper behavior deeper in the purchase funnel and the evolution of retail as a true marketing medium, I was asked to build General Mills shopper marketing organization and capability. Built an organization of 105 marketing professionals in creating custom, omni-channel shopper marketing plans in partnership with over 30 major US retailers. Plans were both general market and Hispanic centric, depending on the geography of operation, and integrated brand, category, retailer and shopper insights to unlock new growth. Our focus covered most of General Mills major brands helping to accelerate growth on a portfolio contributing over $4.0 billion in annual sales.Key AccomplishmentsLed team to be ranked the #2 Shopper Marketing organization in the industry, as determined by US retailers, based on business impact.Increased merchandising lifts 2X by integrating merchandising with insight based, omni-channel marketing strategies. Doubled our brand’s impact with Hispanics. Architected a new hyper-local marketing model that more effectively understood the affinity of our brands with Hispanic shoppers and customized plans accordingly. Won General Mills highest award, The Champions Award, for this new approach and the incremental growth it delivered.Increased the impact of our Shopper plans +10% each year by developing analytical tools that allowed our teams to quickly assess in-market performance and apply learnings. Created an industry leading Shopper Marketing agency for General Mills, ShopperWorks. ShopperWorks combined talent from 5 different agencies; Geometry Global, RockFish, Bravo, Kantar and Barrows under one operating model and vision. New model brought forth best in class talent across key shopper marketing disciplines and streamlined our operating model.Led the development of a suite of digital capabilities, ShopperConnect, that increased the ROI of our local marketing efforts +20%. -
Director Of MarketingGeneral Mills Sep 2006 - Aug 2008Minneapolis, Minnesota, UsLed our Shopper Marketing pilot by relocating to Cincinnati to determine if General Mills could accelerate profitable volume and share growth by embedding classically trained brand marketers into our field based sales teams. Our mission was to create custom, retailer specific marketing strategies designed to proactively influence a shopper’s entire path to purchase beginning with where to shop, what to put on their shopping list and eventually what to place in their basket. Successful development of this capability at Kroger has led General Mills to expand the Shopper Marketing function to all key U.S. grocery retailers.
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Sr. Marketing Manager - Snacks DivisionGeneral Mills Nov 2004 - Aug 2006Minneapolis, Minnesota, UsResponsible for the volume and profit delivery of 12 brands, comprising over 50 products, sold through Sam’s Club, Costco and BJ’s delivering sales in excess of $350MM annually. Core accountabilities include providing strategic leadership over the development and execution of marketing plans, identifying and commercializing new products, providing strategic direction to customer sales teams and expanding margins. Led team of 8.
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Sr. Marketing Manager - Cereal DivisionGeneral Mills Jun 2002 - Oct 2004Minneapolis, Minnesota, UsResponsible for profit delivery, strategic positioning, advertising development and marketing plan execution for a portfolio of eight adult and all family cereal brands delivering $260MM in annual sales. Led team of 7.
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Group Marketing ManagerThe Pillsbury Company Jun 2000 - May 2002UsResponsible for profit delivery, strategic positioning, new product development, advertising development and marketing execution across three cookie portfolios delivering $270MM in annual sales. Led marketing team of 5. -
Domestic Pricing AnalystNorthwest Airlines Jun 1990 - Aug 1993UsResponsible for maximizing revenue across 200 different markets by setting the airfare and determining seat inventory at each price.
Brian Kittelson Skills
Brian Kittelson Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing And Finance -
North Dakota State UniversityMarketing
Frequently Asked Questions about Brian Kittelson
What company does Brian Kittelson work for?
Brian Kittelson works for Public Label
What is Brian Kittelson's role at the current company?
Brian Kittelson's current role is CEO, Public Label.
What is Brian Kittelson's email address?
Brian Kittelson's email address is br****@****hmg.com
What is Brian Kittelson's direct phone number?
Brian Kittelson's direct phone number is +161279*****
What schools did Brian Kittelson attend?
Brian Kittelson attended University Of Minnesota - Carlson School Of Management, North Dakota State University.
What skills is Brian Kittelson known for?
Brian Kittelson has skills like Marketing Strategy, Shopper Marketing, Integrated Marketing, Cross Functional Team Leadership, Brand Management, Strategy, Consumer Products, Customer Insight, P&l Management, Marketing Management, Categorization, Marketing Research.
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