Brian Jordan Email & Phone Number

Baton Rouge Metropolitan Area

After co-founding and leading a successful technical architectural cleaning/preservation firm for two years, I pivoted my career to launch a consulting practice. The flexibility afforded by the pandemic allowed me to leverage my business, marketing, and sales expertise to support local entrepreneurs and family members.Over the years, I've provided strategic marketing counsel to a diverse range of clients, including businesses in children's apparel, high-performance sports apparel, Christian podcasts, athletic energy products, arts, commercial coatings, outdoor gardening products, high-performance custom cycling apparel, mortgage lending and private label foods.Committed to staying ahead of industry trends, I continually invest in my professional development through AI training and participation in marketing and advertising webinars. Moreover, I maintain a deep understanding of successfully marketing to (and resonating with) female consumers, having dedicated years of research and effective engagement within this demographic.

Baton Rouge, Louisiana Area

This was one of 3 successful companies I’ve launched without prior experience in those industries. In the case of BritesitE, along with my co-founder, we introduced a more effective technology to the well-established property preservation sector. We reframed the typical maintenance service company image into a brand that was upscale, offering an advanced method for safely protecting building exteriors. Through media campaigns and a standout positioning, our team landed contracts with multimillion-dollar residences and large-scale commercial and historic properties.RESULTS:▸Introduced technology to new market through stand-out brand identity and marketing strategy development.▸Grew consumer awareness by leading strategic multimedia campaigns targeting real estate industry, corporate executives, and business owners.▸Secured contracts on $2M+ residential, commercial, and governmental properties and increased sales revenue 226%+ within first 9 months in 2019.▸Established positive reputation for new-entry brand within established industry through negotiated agreements.

Baton Rouge Metropolitan Area

Home Bank (2016-2017) | Intelligent Mortgage & Consulting (2015) While 100-year-old Home Bank was well-recognized in Lafayette, LA, investing in marketing became critical when the brand entered the Baton Rouge market. To drive awareness and mortgage product sales, I implemented innovative marketing methods across the metropolitan area. I recommended digital and social media strategies that included the target marketing of female consumers who were making 80% of the home purchasing decisions. In both of my roles as a lender and broker, I fostered strong relationships across stakeholder groups and delivered product presentations to a wide range of target audiences.RESULTS:▸Recognized as first lender to expand brand recognition into 2 new parishes and lead Best Places to Work award.▸Negotiated and contracted new client solutions and mortgage accounts approaching $1M value.

Baton Rouge Metropolitan Area

I formed this company to develop and fill a product need in the physical fitness sector. I was diligent in contacting numerous manufacturers, analyzing clinical tests of nutraceuticals, and conceptualizing a new product brand. Within 10 months, I launched the first heart-healthy, cellular-based, physical energy supplement benefitting 40+ year-old female athletes and fitness enthusiasts. Sales of the product, called “Ignite,” were expanded through health clubs, specialty retailers, and other channels. RESULTS:▸ Researched and contacted multiple U.S. manufacturers for product and ingredient options.▸Repurposed unique supplement specifically for female athletes and fitness enthusiasts desiring safe, stimulant-free, heart-healthy, and effective energy supplement.▸Conceptualized name and brand identity for company and new product, Ignite, in collaboration with multiple agencies—led teams to create logos, ecommerce website, packaging, and social media for multimedia strategy.▸Increased annual sales through expansion into health clubs, fitness boot camps, cycling and running gear retailers, and product demonstrations at competitive events.

Baton Rouge Metropolitan Area

This was another exciting opportunity to innovate and introduce a first-time product to North American B2B and B2C markets. I initiated a partnership with French company M9 and developed a U.S. e-commerce distributorship to market custom Italian-manufactured high-performance apparel for individual/team cycling, triathlon, and roller blade athletes globally.RESULTS:▸ Grew U.S. B2C transactions, increasing revenues 400% through team leader networking, competitive event marketing, apparel promotion, referrals, product catalogs, and U.S.-based website.▸Served as liaison for M9 and Diamant SRL, Italy’s leading cycling shoe manufacturer, to identify and secure U.S. distributor for new premier line of high-performance cycling shoes, DMT.▸Collaborated with team representatives on product specifications, selection, and graphic design.▸Initiated and secured Bicycling magazine cover feature—DMT’s first national media exposure. ▸Advised partners during creative process of initial North American catalog.

Baton Rouge Metropolitan Area

I played an instrumental role in the merger between GEMCO Services and Protherm Services Group. Much of my focus was on strategizing and negotiating with ExxonMobil management on industrial and commercial contracts for scope and specifications.RESULTS:▸ Delivered top quality services on time/on budget through execution of unit-priced proposals, secured project funding, and analyzed computer data monitoring costs and progression. ▸Improved project pricing and progressing accuracy by developing and implementing supervision training in basic measuring and estimating techniques.