Brian Knuth Email & Phone Number

New York, NY, US

Boston, MA, US

• Directed diverse brand and product marketing initiatives, including multi-point social and email campaigns, collateral development, press releases, lead generation funnels, audience cultivation, conferences, and sales.
• Led all marketing and communications content and strategy, optimizing messaging and branding across channels resulting in an increase in brand recognition and a cohesive brand identity across business units
• Performed rigorous A/B testing and optimization efforts for critical touch points such as landing pages, paid social campaigns, lead nurture programs, and SEO strategies improving performance, conversion, and.
• Developed and implemented highly effective lead generation and nurture campaigns, contributing to a robust marketing source pipeline resulting in over $250k in new and revived revenue annually
• Revitalized existing social media channels through innovative content strategies and successful organic and paid campaigns, resulting in an increase of over 4k followers within the first year
• Cultivated strategic partnerships to expand brand and market reach, leveraging new avenues for growth and influence

New York, NY, US

• Led the division’s burgeoning demand generation strategies, creating, managing, and measuring long-term business and marketing plans to drive revenue growth and enhance international brand recognition across diverse.
• Orchestrated targeted marketing campaigns tailored to international markets, resulting in consistent achievement of sales targets and sustained expansion of Scholastic’s global presence
• Enhanced Salesforce capabilities supporting sales and marketing teams with improved integrations and reporting
• Designed and supervised the production and dissemination of print and digital marketing assets, ensuring brand alignment
• Developed and executed high-level, multi-platform campaign concepts for key products and initiatives
• Oversaw international policy and funding research to keep the team informed of market trends, changes

New York, NY, US

• Oversaw all Book Fairs marketing and sales to DoDEA customers, surpassing a $78k annual target
• Created and maintained central server of sales and marketing resources to support sales efforts
• Supported marketing campaigns and design projects for all territories, and VP with operational needs

New York, NY, US

• Conceptualized, proposed, and oversaw design of email marketing and print ads for dealer commercial business
• Supported all sales activity, including content management on vendor sites, proofing and approving external vendor catalog product placements, and creating partner-branded sales and marketing materials
• Oversaw management of product CMS and asset file server and distributed product data and artwork as requested

Kew Gardens, NY, US

• Worked with the deputy director on marketing campaigns, scheduling community events, completing and editing grant proposals, and providing small business and start-up counseling sessions.
• Supported all community development projects learning about planning, public relations, marketing, and event planning.
• Produced and analyzed business plans, maintained the company’s website, performed property and business research for private investment projects, and researched events and policy for meetings.

New York, NY, US

• Drove and maintained 15 passenger vans to transport students, faculty, and guests between campuses in the Bronx and Manhattan
• Coordinated student-driven passenger vans, analyzing traffic patterns and van scheduling
• Provided professional customer service and accounted for a bank of daily finances

• Created, marketed, staffed, and directed an English Second Language tutoring program for 30+ school age children and adults

• Exclusively assisted the financial coordinator with firm operations including account representation, bank account rectification, and marketing services to prospective clientele.
• Administered Intuit QuickBooks daily financial operations: importing purchase and sales data, executing payroll, maintain client and vendor files, and tracking financial transactions.
• Offered market research advice and negotiated vendor contracts, assisted with office management and administrative assignments.

New York, NY, US

• Conducted public policy research and bolstered fundraising initiatives
• Built a grass roots coalition to advocate for policy and social change

Bachelor Of Arts (B.A.), Economics

International Business

High School Diploma, High School/Secondary Diplomas And Certificates