Brian Koh Email and Phone Number
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Brian is a full-stack marketer with over 10 years working experience in Digital Marketing, Social Media Marketing, Public Relations, Corporate Communications, Project Management, Events Marketing and Events Management.He is passionate about creativity, leadership and effective marketing and communications.
Singapore Week Of Innovation And Technology (Switch)
View- Website:
- switchsg.org
- Employees:
- 4
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Senior AssociateSingapore Week Of Innovation And Technology (Switch) Aug 2020 - PresentSingapore -
Senior AssociateEnterprise Singapore Aug 2020 - PresentSingapore -
Digital Marketing ManagerNational Gallery Singapore Nov 2016 - Feb 2020SingaporeResponsibilities:• Plan and manage digital marketing campaigns and projects• Plan and manage social media marketing campaigns and content• Manage digital assets of the Gallery -
Head Of Content & Social MediaHustla & Co. May 2016 - Oct 2016SingaporeResponsibilities:• Account Management: Ensure the successful service delivery of content and social media campaigns for clients such as DBS Bank• Business Development: Work directly with the Managing Director and Creative Director to develop the agency's service offering and growth• Content Strategy and Execution: To maintain, strategise and grow the agency's proprietary content and social media channels -
Associate Director, MarketingE27 (Optimatic) Jul 2015 - Jan 2016SingaporeDue to a company reorganisation, I was transferred back to the marketing team and tasked to be the head of the marketing department. I worked directly with the Head of Product, the Head of Events and the General Manager to ensure that marketing objectives were aligned with the company's strategic goals and delivered in a timely fashion.Responsibilities:• Team management: Led a team of six, three of whom worked remotely in Thailand and Philippines.• Growth and Strategy: Strategised with the General Manager and Head of Product to grow the e27 user base and develop community management workflows and guidelines.• Traffic Growth and Channel Growth: I worked with our Social Media lead to plan digital and social media marketing campaigns that grew our existing social media channels, email database and sessions to the e27 website• Events marketing: I worked with our Marketing Manager and Senior Marketing Executive to plan the marketing budget for events organised by e27, and ensured that results were tracked and that timelines were delivered. • Product Marketing: I worked with the Head of Product and Product Marketers to grow the e27 database with users, job listings and marketplace listings. We were also responsible for all communications to the e27 community.Accomplishments:• e27 Traffic grew from 400K sessions per month (Jun 2016) to 750K sessions per month (Dec 2016)• Facebook audience grew from 70K to 90K• e27 user base grew from 5K to 15K• Launched e27 Marketplace with 200 plus deals listed• Rebranded Founders Drinks to e27 Meetups• Echelon Malaysia 2015: 2,000 attendees -
Projects DirectorE27 (Optimatic) Feb 2015 - Jun 2015SingaporeI was promoted from the Marketing Manager to the Projects Director and given the opportunity to work directly with the COO & CFO to organise, balance the P&L and ensure the successful delivery of e27's flagship event, Echelon Asia Summit 2015 and its 14 Satellite events, as well as the very first Echelon Indonesia 2015 held earlier in April. I also worked closely with the Business Development teams to ensure successful sponsorship deliverables, with the Marketing Team to execute proper branding, media and community partner deliverables and the Projects Team to ensure a successful event production kept within the budget.Responsibilities:• Planning and maintaining the P&L for 2 large-scale conferences & exhibitions, 14 Satellite events and 6 community events• Work with the different business units to deliver a world-class event to attendees, sponsors, exhibitors and media• Plan and maintain the project timelines with the different business units to ensure that all deliverables are met• Oversee the organising and production of all events as well as special technology used onsite (Apps, Drones, Interactive, etc.)Accomplishments: • Organiser In-charge for Echelon Asia Summit 2015• Organiser In-charge for 12x Echelon Asia Summit 2015 Satellite events• Overall Echelon Asia Summit 2015 delegates: 3,500• Echelon Asia Summit 2015 Startup submissions: > 500• Echelon Asia Summit 2015 Startup exhibitions: 100• Secured CNBC as Official Broadcast Partner for Echelon Asia Summit 2015• Organiser In-charge for Echelon Indonesia 2015• Organiser In-charge for 3x Echelon Indonesia 2015 Satellite events -
Marketing ManagerE27 May 2012 - Jan 2015SingaporeAs the Marketing Manager at e27, I was responsible for both the planning and execution of core marketing functions in a young, fast growing company. As everything was done in-house, there were limited resources, but the marketing team was still able to grow and achieve a plethora of marketing functions across digital marketing, social media marketing, community management, email marketing and public relations. Responsibilities:• Event Marketing: Plan and execute digital and social media marketing campaigns to achieve ticketing revenue KPIs for Echelon events across 14 markets• Community Management: Maintained the e27 database with weekly newsletters and social media calendar• Partner Relationships: Managed a network of community and media partners to extend e27's reach and direct marketing for events• Media Relationships: Managed media at events and executed PR campaigns with regional tech industry media for event and brand publicityAccomplishments: • Spark Awards 2014 by Marketing Interactive: Silver for Best Event by a Media Company• Year on year growth for Echelon ticket sales• Marketing team grew from 1 to 4 from 2012 to 2014• Successfully marketed Echelon Singapore, Echelon Thailand, Echelon Malaysia, Echelon Ignite Vietnam, Echelon Ignite Australia and a total of 30 satellite events in 12 different countries from 2012 to 2014• Echelon 2012 attendance: 1,810• Echelon 2013 attendance: 2,553• Echelon 2014 attendance: 3,069• Marketed 20 Founders Drinks community events from 2013 - 2014• Secured media partnerships with CNBC Asia for Echelon 2014 and Echelon Asia Summit 2015• Organised CEO interviews with Channel NewsAsia from 2012 - 2015• Facebook growth at 700% from 2012 - 2014 (10,000 to 70,000 Page Likes) -
Server & Press SecretaryThe Pigeonhole Collective Llp Feb 2012 - May 201252 / 53 Duxton RoadRESPONSIBILITIES- Organising Open Mic events- Frontline staff -
General Education OfficerMinistry Of Education Of Singapore Sep 2010 - Dec 2011SingaporeEnglish and Social Studies Teacher at a government school. My portfolio includes planning and conducting lessons for students aged 13 to 17, as well as administrative duties for the English Department and National Education Committee. Using my previous skills, I have organised a music concert for the school for English and Humanities Week and also collaborated with an International School to commemorate International Friendship Day.Responsibilities:• Teaching• Lesson planning• Assistant Teacher for Publishing Club• Member of National Education Committee• Teacher In-charge for 2011 English and Humanities Week concert• Organising Committee for 2011 International Friendship Day concert -
Account ExecutiveOgilvy Public Relations Worldwide Apr 2007 - Sep 2009SingaporeAccount Executive in Ogilvy Public Relations Singapore in the Technology & Innovations Practice, and 360° Digital Influence Practice.Responsibilities:• Planning and execution of PR and Social Media campaigns• Media relations with journalists and online influencers• Client servicing• Building social media capabilities for the departmentNOTEWORTHY CAMPAIGNSIntel Blogathon - 2009Soyjoy GI-Joy Campaign - 2009Successful project and community management of an online competition involving 5Singapore bloggers to blog and amass votes to win a trip to Japan. The purpose of thecampaign was to increase Soyjoy's visibility in the Singapore's blogosphere and educate thepublic on the benefits of a low GI snack like Soyjoy.IBM World Community Grid 2008A global social media campaign to target influencers to increase awareness of IBM'sphilanthropic project of creating the world's largest public supercomputer and using thecomputing power for humanitarian purposes. Blogger and community engagement wasemployed, as well as the production of video podcasts to educate the public on WorldCommunity Grid's research and how they can be involved.Ministry of Community Development, Youth and Sports (MCYS) 2008MCYS had produced a 3-min television commercial to promote family bonding in Singapore.Ogilvy 360° Digital Influence was engaged to target blogs and spark conversations around thethemes of the TVC. Bloggers were invited to meet the director of the TVC, Yasmin Ahmadand treated to a session that went beyond promotional messages, but an introspectivereflection of the relationships in our own families. -
ProductionRedsports Feb 2007 - Apr 2007SingaporeProduced videos for Redsports, an online news portal that covers the beat on the Singapore School Sports scene.Responsibilities:• Producing• Cameraman• Video editing
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InternSoulbreath Pictures, Singapore Dec 2004 - Feb 2005SingaporeI did my internship in a production house that specialized in corporate communications andphotography. We produced corporate videos for Guinness, information videos for a churchand also provided media coverage for Sime Darby, Guinness and AXN.
Brian Koh Skills
Brian Koh Education Details
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Public Relations And Screen Studies -
Institute Of Advertising, SingaporeProfessional Advertising -
Catholic Junior College -
Fairfield Methodist Secondary School
Frequently Asked Questions about Brian Koh
What company does Brian Koh work for?
Brian Koh works for Singapore Week Of Innovation And Technology (Switch)
What is Brian Koh's role at the current company?
Brian Koh's current role is Interested in the confluence of culture, creativity and technology..
What is Brian Koh's email address?
Brian Koh's email address is br****@****ypr.com
What is Brian Koh's direct phone number?
Brian Koh's direct phone number is +65900*****
What schools did Brian Koh attend?
Brian Koh attended Murdoch University, Institute Of Advertising, Singapore, Catholic Junior College, Fairfield Methodist Secondary School.
What are some of Brian Koh's interests?
Brian Koh has interest in Culture, Writing, Opinions, Mobile, Clean Technology, Technology, Social Good, Health Care, Music, Consumer Internet.
What skills is Brian Koh known for?
Brian Koh has skills like Social Media Marketing, Blogging, Social Media, Public Relations, Digital Marketing, Media Relations, Corporate Communications, Content Strategy, Marketing Communications, Marketing, Copywriting, Entrepreneurship.
Who are Brian Koh's colleagues?
Brian Koh's colleagues are John Leo Canon.
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