Brian Rowland Email & Phone Number

Sarasota, FL, US

• Spearheaded the performance marketing agency, overseeing a team of 4 in delivering media buying, conversion rate optimization (CRO), and marketing automation services; managed $22M in annual client advertising spend.
• Facilitated the development of digital acquisition strategies for 10 business-to-consumer (B2C) brands in digital publishing, automotive, legal, and financial to drive lead generation and qualification optimization.
• Established the agency as a strategic growth partner through sophisticated multi-channel campaign architecture, innovative testing methodologies, and relentless focus on return on investment (ROI).
• Transformed the lead generation strategy for a national mass tort agency, generating a 212% increase in qualified leads while reducing cost per acquisition by 37% through optimized Google and Meta campaigns.
• Executed direct response display advertising initiatives for an international mobile content provider, resulting in a 115% surge in lead volume through data-driven audience targeting and creative optimization.
• Championed strategy development across search engine optimization (SEO) and search engine marketing (SEM), increasing search visibility by 481%, web traffic by 239%, and inbound calls by 41% in 45 days.

Levittown, New York, US

• Delivered cross-functional leadership across paid search marketing and digital marketing strategy for a $3.6M annual media portfolio, driving lead acquisition and sales performance for 50 automotive dealership accounts.
• Pioneered performance management and goal achievement by building and leading a 6-person pay-per-click (PPC) team to implement advanced campaign strategies across Google Ads, Meta, and programmatic ad networks.
• Orchestrated integrated marketing campaigns featuring tailored landing pages, strategic ad messaging, and advanced performance tracking, achieving consistent double-digit improvements in lead conversion rates.
• Designed and deployed an innovative email advertising strategy for automotive dealerships, reducing cost-per-lead (CPL) by 202% compared to paid search campaigns while boosting overall lead volume by 78%.
• Launched an innovative campaign on Facebook Ads for a dealership in New York, generating 506 highly qualified vehicle lease leads at a CPL of only $5, where the dealership reported a 25% close rate on qualified leads.

Levittown, New York, US

• Developed and executed data-driven PPC strategies to drive highly qualified traffic to vehicle inventory pages, service departments, and promotional specials, improving conversion rates and customer engagement.
• Conducted keyword research to identify high-intent automotive search terms, including make/model-specific queries, service-related keywords, and geo-targeted modifiers, ensuring campaigns reached the right audience.
• Optimized campaign performance by implementing bid adjustments based on key factors, such as peak shopping hours, promotional periods, and real-time inventory levels, maximizing ROI and ad efficiency.
• Implemented advanced audience segmentation strategies, targeting in-market vehicle shoppers, past service customers, and conquest opportunities from competing dealerships while protecting branded impression share.
• Monitored critical campaign metrics, including cost per lead, walk-in rate, and cost per sale, leveraging DMS data integration to generate actionable insights and detailed performance reports for stakeholders.
• Enhanced campaign effectiveness by continuously refining audience targeting, keyword strategies, and bidding techniques, ensuring alignment with dealership goals and market trends.

• Launched the digital media company specializing in content monetization and SEO-driven revenue generation; partnered with 5 clients to deliver digital strategies aligned with business goals.
• Built, optimized, and monetized a consumer lending review site, achieving $7K in monthly revenue by conducting keyword research, creating SEO-driven content, and managing affiliate marketing partnerships.
• Headed project planning and execution for custom web development projects for small and medium-sized business (SMB) clients, delivering mobile-first, SEO-optimized platforms that increased client ROI by 220%.
• Implemented analytics and performance tracking tools, transforming raw data into actionable insights that boosted website traffic by 690%, improved user engagement by 320%, and enhanced conversion rates by 160%.
• Expanded service offerings to meet market demand, successfully onboarding 5 new clients and achieving 95% satisfaction ratings by providing tailored digital marketing solutions that drove measurable results for clients.
• Leveraged exceptional communication skills to cultivate and strengthen relationships with clients, identify needs, discuss goals, deliver results, and coordinate with cross-functional teams.