As a results-driven leader, I deliver extensive experience in performance marketing, paid media strategy, lead generation, and conversion rate optimization (CRO). Throughout my career, I have consistently demonstrated my ability to lead paid media advertising and digital marketing efforts into measurable, scalable growth. With over a decade of experience, I specialize in crafting and executing paid media strategies that generate leads, optimize conversion rates, and deliver exceptional returns.As the President of Ad Nerds Media, I’ve managed $22M+ in annual advertising spend for clients across multiple industries. My strategies have driven significant results, including generating $100M in revenue for a digital publisher and increasing qualified leads by 212% for a national mass tort agency—all while reducing cost-per-acquisition by 37%.Also skilled at leveraging cutting-edge marketing technology and analytics to optimize multi-channel campaigns, I ensure the successful execution of advertising and marketing plans. In addition to my professional experiences, I’ve had a proven history in: • Paid Search Campaigns (Google / Bing)• Meta Advertising (formerly Facebook Ads)• Display Advertising• Conversion OptimizationI’m passionate about turning challenges into opportunities and fostering strong relationships built on trust and measurable success. I aim to improve overall success while leaving a lasting impact on my organization, clients, and teams.Let’s connect!