Brian Rowland Email & Phone Number

Sarasota, Fl, Us

• Spearheaded the performance marketing agency, overseeing a team of 4 in delivering media buying, conversion rate optimization (CRO), and marketing automation services; managed $22M in annual client advertising spend.• Facilitated the development of digital acquisition strategies for 10 business-to-consumer (B2C) brands in digital publishing, automotive, legal, and financial to drive lead generation and qualification optimization. • Established the agency as a strategic growth partner through sophisticated multi-channel campaign architecture, innovative testing methodologies, and relentless focus on return on investment (ROI).• Transformed the lead generation strategy for a national mass tort agency, generating a 212% increase in qualified leads while reducing cost per acquisition by 37% through optimized Google and Meta campaigns.• Executed direct response display advertising initiatives for an international mobile content provider, resulting in a 115% surge in lead volume through data-driven audience targeting and creative optimization.• Championed strategy development across search engine optimization (SEO) and search engine marketing (SEM), increasing search visibility by 481%, web traffic by 239%, and inbound calls by 41% in 45 days.

Levittown, New York, Us

• Delivered cross-functional leadership across paid search marketing and digital marketing strategy for a $3.6M annual media portfolio, driving lead acquisition and sales performance for 50 automotive dealership accounts.• Pioneered performance management and goal achievement by building and leading a 6-person pay-per-click (PPC) team to implement advanced campaign strategies across Google Ads, Meta, and programmatic ad networks.• Orchestrated integrated marketing campaigns featuring tailored landing pages, strategic ad messaging, and advanced performance tracking, achieving consistent double-digit improvements in lead conversion rates.• Designed and deployed an innovative email advertising strategy for automotive dealerships, reducing cost-per-lead (CPL) by 202% compared to paid search campaigns while boosting overall lead volume by 78%.• Launched an innovative campaign on Facebook Ads for a dealership in New York, generating 506 highly qualified vehicle lease leads at a CPL of only $5, where the dealership reported a 25% close rate on qualified leads.

Levittown, New York, Us

• Developed and executed data-driven PPC strategies to drive highly qualified traffic to vehicle inventory pages, service departments, and promotional specials, improving conversion rates and customer engagement.• Conducted keyword research to identify high-intent automotive search terms, including make/model-specific queries, service-related keywords, and geo-targeted modifiers, ensuring campaigns reached the right audience.• Optimized campaign performance by implementing bid adjustments based on key factors, such as peak shopping hours, promotional periods, and real-time inventory levels, maximizing ROI and ad efficiency.• Implemented advanced audience segmentation strategies, targeting in-market vehicle shoppers, past service customers, and conquest opportunities from competing dealerships while protecting branded impression share.• Monitored critical campaign metrics, including cost per lead, walk-in rate, and cost per sale, leveraging DMS data integration to generate actionable insights and detailed performance reports for stakeholders.• Enhanced campaign effectiveness by continuously refining audience targeting, keyword strategies, and bidding techniques, ensuring alignment with dealership goals and market trends.

• Launched the digital media company specializing in content monetization and SEO-driven revenue generation; partnered with 5 clients to deliver digital strategies aligned with business goals. • Built, optimized, and monetized a consumer lending review site, achieving $7K in monthly revenue by conducting keyword research, creating SEO-driven content, and managing affiliate marketing partnerships.• Headed project planning and execution for custom web development projects for small and medium-sized business (SMB) clients, delivering mobile-first, SEO-optimized platforms that increased client ROI by 220%.• Implemented analytics and performance tracking tools, transforming raw data into actionable insights that boosted website traffic by 690%, improved user engagement by 320%, and enhanced conversion rates by 160%.• Expanded service offerings to meet market demand, successfully onboarding 5 new clients and achieving 95% satisfaction ratings by providing tailored digital marketing solutions that drove measurable results for clients.• Leveraged exceptional communication skills to cultivate and strengthen relationships with clients, identify needs, discuss goals, deliver results, and coordinate with cross-functional teams.