Brian Shepherd

Brian Shepherd Email and Phone Number

Sales Director @ GroundTruth
Brian Shepherd's Location
Beverly, Massachusetts, United States, United States
Brian Shepherd's Contact Details
About Brian Shepherd

After reading "To Kill a Mockingbird" in 9th grade, I planned to be a lawyer (abandoning the previous dream of playing centerfield for the Boston Red Sox) upon graduating college. A recession, a massive flood of Law & Order wanna-be's, and with the world wide web gaining universal acceptance opening up opportunities for curious, media/content hungry marketing educated people like myself, I pivoted to a truly exciting and exhilarating career in digital media and technology.Throughout my career, and at various times, I've:- Managed people, and been an individual contributor. I'm comfortable doing both.- Been employed at large established companies (some that are still around, and some that are not) and at dynamic small start-ups (again, some who are still around, some that are not). I'm comfortable in both types of environments.- Exceeded my goals doing sales and business development. I am comfortable doing both.- Closed deals in digital media, social media, SaaS, consumer generated content, mobile, sponsorships, video, DSP, programmatic, events and experiential. I love any and all ways I can help clients surprise and delight their customers and prospects in any and all audience environments.- Held Director, VP, and Manager roles. I don't care about job titles. I am moved by the opportunity to work for great companies with great products, with great leadership who attract great teams.

Brian Shepherd's Current Company Details
GroundTruth

Groundtruth

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Sales Director
Brian Shepherd Work Experience Details
  • Groundtruth
    Managed Sales Director
    Groundtruth Nov 2021 - Present
    New York, Ny, Us
    GroundTruth is the only multi-MRC accredited location verified ad tech company. We work with clients and agencies to deliver sales and visits utilizing real world visitation and behavioral data to reach consumers via their mobile device, desktop, DOOH location and/or CTV box.
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  • The 31 Group
    Principal Consultant
    The 31 Group 2003 - Present
    The 31 Group is my own Consulting company that provides sales representation, strategy development, and other services to digital, software, creative, social media, conferences, media and sales training clients. Expertise in digital media, social media, traditional/video media, SEO, SEM, events, and sponsorships.
  • Prohaska Consulting
    Consultant
    Prohaska Consulting Jan 2021 - Nov 2021
    New York, New York, Us
    View
  • Ibm
    Watson Health Partnerships
    Ibm Sep 2016 - Oct 2020
    Armonk, New York, Ny, Us
    Watson Health Partnerships (June 2019): Enhancing and enabling Watson Health partnerships by strategizing, on-boarding, marketing consultation, event management and lead generation. Programs led to additional $1M in revenue to sales pipeline.Global Events Sales Manager: Generated over $25 million in sponsorship revenue and grew relationships with top Business partners like Salesforce.com, KPMG, Accenture, RedHat, and SAP with double digit percentage increases in revenue commitment. Managed relationships with 50+ IBM business partners.
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  • Fuisz
    Vice President Business Development
    Fuisz 2016 - 2016
    Responsible for partnerships with media, DSP, SSP, RTB, Ad serving companies. Within 5 months, had 12 out of 20 target companies under agreement representing over $5M in anticipated revenue. Unfortunately, Fuisz ran out of funding in 2016.
  • Time Inc.
    Integrated Sales Director
    Time Inc. 2013 - 2016
    New York, Ny, Us
    Consistent quota achiever in New England territory for print and digital (200% increase) clients such as Fidelity, Bose, PBS, and Bank of America.
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  • Mapmyfitness
    Sales
    Mapmyfitness 2012 - 2013
    Boulder, Colorado, Us
    Grew revenue in New England region by 41% from previous year with marketing programs from clients like Gillette, Dunkin Donuts, New Balance, Reebok, Saucony, EMS and City Sports.
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  • Videology Group (F/K/A Tidaltv)
    Director Of Sales - New England
    Videology Group (F/K/A Tidaltv) 2010 - 2012
    New York, New York, Us
    Generated over $3 million in ad revenue with monthly, quarterly and annual recurring revenue from advertisers like Panasonic, Amtrak, Reebok, Choice Hotels, Unum, Carnival, Liberty Mutual, Century Link, Mass Mutual and iRobot.
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  • Akamai Technologies
    Director, Channel Partnerships
    Akamai Technologies 2009 - 2010
    Cambridge, Ma, Us
    Responsible for securing and managing partnerships with high traffic/quality online content publishers and ad networks to utilize Akamai’s unique pixel-less remarketing product. Introduced Travel vertical into the Akamai-Acerno Ad Network with top tier Travel clients resulting in first year revenue of over $1 million.
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  • Trip Advisor
    Account Director
    Trip Advisor 2007 - 2009
    Secured ad revenue from endemic advertisers including IHG, Delta, Marriott, Choice, Wyndham, Royal Caribbean, Ritz and Avis. Secured ad revenue from non-endemic advertisers including Wall Street Journal, Bose and Chase.Exceeded monthly, quarterly and annual sales goals by an average of 21%
  • Aol Media Networks
    Sales Director
    Aol Media Networks 2003 - 2007
    New York, Ny, Us
    Responsible for covering the New England territory (over $5M in annual ad revenue) specializing in CPG and retail clients like LL Bean, Gillette, Reebok, TJ Maxx and Dunkin Donuts. Managed relationships with leading agencies in the New England region – Carat Fusion, Digitas, Hill Holliday, Mullen and PGR Media.
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Brian Shepherd Skills

Online Advertising Digital Strategy Digital Marketing Digital Media Online Marketing Business Development Advertising Strategic Partnerships Sales New Media Advertising Sales Social Media Marketing E Commerce Mobile Marketing Social Media Integrated Marketing Sales Management Interactive Marketing Negotiation Sem Display Advertising Lead Generation Marketing Strategy Product Marketing Search Engine Marketing Events Salesforce.com Customer Relationship Management Sponsorship Sales Sponsorship Program Development Event Management Strategy Microsoft Office

Brian Shepherd Education Details

  • Abrhs
    Abrhs
  • University Of Massachusetts Lowell
    University Of Massachusetts Lowell
    Marketing

Frequently Asked Questions about Brian Shepherd

What company does Brian Shepherd work for?

Brian Shepherd works for Groundtruth

What is Brian Shepherd's role at the current company?

Brian Shepherd's current role is Sales Director.

What is Brian Shepherd's email address?

Brian Shepherd's email address is bk****@****ast.net

What is Brian Shepherd's direct phone number?

Brian Shepherd's direct phone number is +197892*****

What schools did Brian Shepherd attend?

Brian Shepherd attended Abrhs, University Of Massachusetts Lowell.

What are some of Brian Shepherd's interests?

Brian Shepherd has interest in Football, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Watching Sports, Cooking.

What skills is Brian Shepherd known for?

Brian Shepherd has skills like Online Advertising, Digital Strategy, Digital Marketing, Digital Media, Online Marketing, Business Development, Advertising, Strategic Partnerships, Sales, New Media, Advertising Sales, Social Media Marketing.

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