StrategyēM specializes in providing strategic advisory to the commerce technology and services ecosystem including GTM Strategy - sales, channel, and pricing models; Marketing strategy - incl. messaging and positioning; Product strategy; Corporate development and exit strategy; and category creation. Our goal is to ensure our clients are positioned to excel in a dynamic challenging market. Checkout out http://www.strategyem.com for more details.StrayegyēM also produces Cocktails & Commerce - a free industry newsletter and content platform that pairs a love and enthusiasm for mixology, cocktail history and bar culture with commerce and marketing tech ecosystem analysis. Subscribe here: https://cocktailsand.substack.com/

At 'Cocktails & Commerce' we focus on what leaders in commerce tech and services need to know and think about to make their businesses stand out and be successful.

Member of the Executive Advisory Board for the MACH Alliance - an industry group advocates for an open and best-of-breed enterprise technology ecosystem for digital commerce and marketing.

Elected to the executive board, but unable to serve my term after leaving Bloomreach. Still active on the Advisory Board and within the ecosystem.

Lead strategy and marketing for Bloomreach as we transformed and repositioned the company from a commerce search solution to a Commerce Experience solution with capabilities across marketing, product and content discovery, content, and personalization.

Advisor to Mobify as they work to define Front-end-as-a-Service as a new key capability for headless content and commerce. September 2020, Mobify announced a definitive agreement to be acquired by Salesforce.

Underscore VC Core Community member serving as a valued advisor to Moltin, a key player in headless commerce. Moltin was acquired by Elastic Path in January 2020.

Successfully repositioned Amplience at the forefront of the enterprise headless content market. Worked closely with Amplience's partners and leadership to develop GTM and product strategy, and define the headless content market, with a focus on commerce.

Lead the global strategy for Accenture’s commerce practice, with a focus on defining and driving solutions that deliver contextual, consistent, and confidence-building omni-channel experiences for Accenture’s clients. This encompasses all the key enterprise commerce offerings, emerging technologies, and the broader ecosystem that must come together to support businesses across a wide range of verticals and applications.

Product & Market Strategy at hybris & SAP's Customer Engagement & Commerce business unit. Focused on product strategy, market positioning and differentiation, partner strategy and ecosystem, and corp dev. Oversee product strategy, marketing, and ecosystem which includes ISV program and strategic alliances.

Focusing on strategy at hybris - the nexus of product strategy, market positioning and differentiation, partner strategy and ecosystem, and corp dev. Brian also does extensive public speaking as well as oversees analyst relations and other marketing and GTM initiatives.

Research & strategic consulting focused on eCommerce and multichannel technology, strategy, and operations.

Principal Analyst at Forrester Research, focusing on eCommerce and multichannel technology, strategy, and operations.

Oversaw the process and projects by which Expedia North America innovates and optimized the customer experience. This was a multi-disciplinary approach that combined Product Management, Market Research, User Research [often called Usability], Information Architecture, User-Interface Design, and Copywriting.

Responsible for product management of consumer websites and back end management systems associated with the Expedia family of companies.

Lead strategic alliances program for Amazon.

Drove solution development for Amazon Services clients incorporating commerce website features and functionality, customer service, fulfillment, and operations.Comtributed significantly to the product marketing and product management of Amazon's client-facing capabilities, marketing, and overall roadmap.

Led development of social networking products.

Lead the Technical Services and Business Solutions organization. Directed the definition, development, and implementation of e-commerce and business solutions tools, methods, & processes. Lead the sourcing, negotiation, and management of outsource partners for Eddie Bauer E-Commerce.

Developed strategic initiatives, business plans, and tactics to support the business goals, mission, and objectives for Eddie Bauer & Spiegel Group E-Commerce.Guided, sponsored, advised, and drove successful execution of Eddie Bauer & Spiegel Group E-commerce website development initiatives.

Sponsored, guided, and advised website development efforts. Developed relationship with key partners & vendors.