Brian Lam Email & Phone Number

California, United States

California, United States

San Jose, Ca, Us

• Drove communications and execution for key workstreams- segmentation model documentation; territory coordination; democratization; OKR and Success Measures establishment; Account Plan template creation; driving requirements gathering across product marketing and data science teams for industry forecast and account intelligence of key customer dashboard platforms; program management for Corporate Strategy and Ops initiatives• Executed and established foundational pillars of excellence- Account Planning, Success Metrics, OKRs, KPIs, Segmentation Change Process, Global Field SharePoint, PMO cadence and execution, QBR executive views, Operational Excellence Pillars, Annual Renewal Assessment Template• Increased executive alignment (with global democratization efforts across stakeholder cross-functional teams: strategy, operations, finance, data science, product/marketing, engagement, enablement) through global workstreams on executing success priorities and initiatives for continuous optimization

San Jose, Ca, Us

• Drove RTM sales strategy (Channel and Field) and execution for the Digital Media Creative Cloud SMB segment for focused growth product areas- Stock and Substance leading to acquisition attach growth rate OKRs of 30% from 10% in 2 years translating to $20M ARR/12k contracts with 5+ seats per year• Created and drove a cross-functional operating model to execute run rate excellence through key pillars- sales initiative planning, resource strategy, lead operations, MKTG operations, GTM enablement, Run-The-Business Cadences, Success Management- data governance and performance tracking • Innovated run-the-business processes based on our evolving requirements and developed a repeatable process for business partners to execute• Developed strategic enablement plans and project timelines, owned the completion of milestones, prioritized actions, communicated with multiple stakeholders, used analytical ability to measure and report status on GTM motion, handled risk mitigation globally, and eliminated weekly blockers• Developed relevant rhythm of the business dashboards for weekly performance tracking and capacity planning to ensure alignment with our leaders• Conducted data-driven analysis, extrapolate key insights, and deliver recommendations; identified opportunities for improvement and implement approved recommendations for global workstreams through cross-functional strategic thinking and collaborations with GTM, Product, Operations, and Sales teams

San Jose, Ca, Us

• Overlay strategic execution for professional services sales and operations overseeing the Media & Entertainment, Financial Services, and Healthcare enterprise industry accounts to drive over $10M in bookings and revenue; performed financial research and spend analysis for large deals and RFP/RFQs• Led cross-functional collaboration workflows to execute strategic implementation consulting programs and deals across different levels internally and in enterprise client organizations– executives, architects, engineers, delivery, finance, product, revenue, legal, procurement, sales, strategy, and operations• Leveraged project management and data tools to maximize effectiveness of account workflows- SFDC, FinancialForce, Professional Services Automation (project tracker), Panorama (account health dashboards), Clari (forecasting), SharePoint, Excel (scope configurations), JIRA/Confluence, Power BI• Effectively communicated throughout the program deployment lifecycle and was an influential change champion with field partner teams and customers

San Jose, Ca, Us

• Drove adoption for the Launch Foundation Services global initiative across the Digital Experience BU to achieve product KPIs and $5M revenue• Evangelized the program through enabling internal and external partners on program benefits and implementation integration success plans• Oversaw go-to-market offering program management and negotiation strategies for Manufacturing, Financial, and Healthcare verticals• Acted as the subject matter expert to enable partners to deliver inclusive programs via intake and prioritization for consultations

San Jose, Ca, Us

• Achieved $100k-$1M/deal for 100+ professional services program agreements for enterprise digital transformations through cross-functional execution with business partners: Sales, Architects, Delivery, Finance, Legal, Deal Desk, Revenue Operations, Sourcing, Customer Success, and Product Marketing• Grew, led, and established a team (creating a solidified business function for professional services consulting deal execution with establishment and development of operational workstream procedures) which led to team growth from 2 to 8 members as the business grew ($20M to $50M+ Annual Sales)• Scaled best practices for SFDC CRM, CPQ, Q2C, CLM, UAT, contract negotiations, and optimizing deal processes through lead time improvement

• Collaborated with FedEx Operations and Field teams to expand new business across all FedEx Services & Solutions to achieve 100%+ revenue attainment• Consulted customers with technology software integration and provided automation training tailored to SMB field accounts for global supply chain needs

• Established relationships, retained business, and achieved incremental business with ownership of 1k accounts to achieve 100%+ revenue attainment

St. Louis, Missouri, Us

• Led branch operations ($3M inventory) to top 5 regional success in sales (150% attainment), growth ($20k YOY), and customer experience (100% score)• Mentored 3 team reports to achieve top 5 placement on regional matrix and achieved 50% fleet growth with corporate, insurance, and retail accounts

• Extensive support with phone handling, assisted in managing expenses by reconciling invoice details, solved travel expense logistics• Acquired logistics from vendors, artists, co-workers to draft budgets, estimates, and contracts for Art Administration department• Updated and maintained artist and record information in the Art Administration contract database using FileMaker Pro• Provided support in development of A&R Admin projects: transcribed lyrics for several records, music video clearances for new releases

Santa Cruz, Ca, Us

• Provided marketing and sales development teams with analysis segmented by website pages for 5 annual global networking conferences• Organized HTML for company advertising webpages using Dreamweaver, managed back-end web forum of TVG’s website• Structured and developed widgets, graphics, animation, and web production leading to growth in viewer percentage for webpages• Created advertisement banners using Photoshop, InDesign, and Illustrator for email campaigns and global company conferences• Conducted market research by monitoring industry trends, analyzed marketing procedures and performances with Google Analytics