Brian Lam Email & Phone Number

California, United States

San Jose, CA, US

• Drove communications and execution for key workstreams- segmentation model documentation; territory coordination; democratization; OKR and Success Measures establishment; Account Plan template creation; driving.
• Executed and established foundational pillars of excellence- Account Planning, Success Metrics, OKRs, KPIs, Segmentation Change Process, Global Field SharePoint, PMO cadence and execution, QBR executive views.
• Increased executive alignment (with global democratization efforts across stakeholder cross-functional teams: strategy, operations, finance, data science, product/marketing, engagement, enablement) through global.

San Jose, CA, US

• Drove RTM sales strategy (Channel and Field) and execution for the Digital Media Creative Cloud SMB segment for focused growth product areas- Stock and Substance leading to acquisition attach growth rate OKRs of 30%.
• Created and drove a cross-functional operating model to execute run rate excellence through key pillars- sales initiative planning, resource strategy, lead operations, MKTG operations, GTM enablement, Run-The-Business.
• Innovated run-the-business processes based on our evolving requirements and developed a repeatable process for business partners to execute
• Developed strategic enablement plans and project timelines, owned the completion of milestones, prioritized actions, communicated with multiple stakeholders, used analytical ability to measure and report status on GTM.
• Developed relevant rhythm of the business dashboards for weekly performance tracking and capacity planning to ensure alignment with our leaders
• Conducted data-driven analysis, extrapolate key insights, and deliver recommendations; identified opportunities for improvement and implement approved recommendations for global workstreams through cross-functional.

San Jose, CA, US

• Overlay strategic execution for professional services sales and operations overseeing the Media & Entertainment, Financial Services, and Healthcare enterprise industry accounts to drive over $10M in bookings and.
• Led cross-functional collaboration workflows to execute strategic implementation consulting programs and deals across different levels internally and in enterprise client organizations– executives, architects.
• Leveraged project management and data tools to maximize effectiveness of account workflows- SFDC, FinancialForce, Professional Services Automation (project tracker), Panorama (account health dashboards), Clari.
• Effectively communicated throughout the program deployment lifecycle and was an influential change champion with field partner teams and customers

San Jose, CA, US

• Drove adoption for the Launch Foundation Services global initiative across the Digital Experience BU to achieve product KPIs and $5M revenue
• Evangelized the program through enabling internal and external partners on program benefits and implementation integration success plans
• Oversaw go-to-market offering program management and negotiation strategies for Manufacturing, Financial, and Healthcare verticals
• Acted as the subject matter expert to enable partners to deliver inclusive programs via intake and prioritization for consultations

San Jose, CA, US

• Achieved $100k-$1M/deal for 100+ professional services program agreements for enterprise digital transformations through cross-functional execution with business partners: Sales, Architects, Delivery, Finance, Legal.
• Grew, led, and established a team (creating a solidified business function for professional services consulting deal execution with establishment and development of operational workstream procedures) which led to team.
• Scaled best practices for SFDC CRM, CPQ, Q2C, CLM, UAT, contract negotiations, and optimizing deal processes through lead time improvement

• Collaborated with FedEx Operations and Field teams to expand new business across all FedEx Services & Solutions to achieve 100%+ revenue attainment
• Consulted customers with technology software integration and provided automation training tailored to SMB field accounts for global supply chain needs

• Established relationships, retained business, and achieved incremental business with ownership of 1k accounts to achieve 100%+ revenue attainment

St. Louis, Missouri, US

• Led branch operations ($3M inventory) to top 5 regional success in sales (150% attainment), growth ($20k YOY), and customer experience (100% score)
• Mentored 3 team reports to achieve top 5 placement on regional matrix and achieved 50% fleet growth with corporate, insurance, and retail accounts

• Extensive support with phone handling, assisted in managing expenses by reconciling invoice details, solved travel expense logistics
• Acquired logistics from vendors, artists, co-workers to draft budgets, estimates, and contracts for Art Administration department
• Updated and maintained artist and record information in the Art Administration contract database using FileMaker Pro
• Provided support in development of A&R Admin projects: transcribed lyrics for several records, music video clearances for new releases

Santa Cruz, CA, US

• Provided marketing and sales development teams with analysis segmented by website pages for 5 annual global networking conferences
• Organized HTML for company advertising webpages using Dreamweaver, managed back-end web forum of TVG’s website
• Structured and developed widgets, graphics, animation, and web production leading to growth in viewer percentage for webpages
• Created advertisement banners using Photoshop, InDesign, and Illustrator for email campaigns and global company conferences
• Conducted market research by monitoring industry trends, analyzed marketing procedures and performances with Google Analytics