• Manage a team of 8 Creatives and 5 Project Managers, overseeing 5 to 15 simultaneous projects• Achieved a 50% increase in creative studio business within the first 2 years by recruiting and developing an exceptionally strong team• Collaborated with a major retailer to design their “store of the future,” resulting in a 30% increase in apparel sales from Visual Merchandising initiatives

• Recruited by the founder of Winston Retail to Lead and Transform the Creative Studio business• I led the integration of a consumer-insights-driven culture to optimize data-informed brand strategy • Provided creative direction and quality assurance on 3D design work utilizing SketchUp software• Partnered with senior leadership and external agencies to secure and finalize deals for business

• I Spearheaded the design and construction of 250+ new concept stores, each contributing to a 50% increase• Developed the long-term vision of Foot Locker, Inc. retail, leveraging data and digital insights to reimagine the retail environment.• Managed and expanded relationships with key brands, such as Nike Inc. adidas, Puma• Conceptualizing and managing significant brand activations acoss all retail brands• Generated a 2X revenue boost for the Puma brand, and adidas shops overseeing a relaunch across 40 flagship • Managed creative expenses and capital budgets on a monthly basis, ensuring alignment with strategic priorities.

• Recruited by Foot Locker to transform the global retail experience through Visual Merchandising, marketing and store design • Directed the design, building, and launch of 40+ adidas shops, leading the entire project lifecycle, including initial deal negotiations.• Managed a team of 20 creative professionals, across 3 offices, setting KPIs and building relationships through weekly & monthly meetings.• Increased return customer business by 10% by enhancing store design and customer service strategies.• Collaborated with the Digital Marketing Team on seasonal promotion strategies across all channels • Partnered on the development and sourcing of visual merchandising materials and fixtures.

• Cole Haan a division of Nike Inc, during my time with the organization• Managed the global visual merchandising and brand environment within retail and outlet stores• Collaborated closely with Nike Inc. leaders and Cole Haan business colleagues to create visual strategies globally• Lead the monthly merchandising guideline process with the merchandising and planning team to determine appropriate presentations based on store size, assortment level• Design and development of new and elevated ideas that can work with the global brand strategy to drive business

• Recruited to Cole Haan through Nike Inc. Human Resources to elevate and drive business through visual merchandising• Developed new ways of thinking about visual merchandising within the organization by making VM part of the Go-To-Market process and business planning sessions• Re-organized the visual team to optimize talent and drive process and timelines • Connected the marketing and in-store storytelling to become 1 Global message

• Managed the visual merchandising field team throughout all retail, wholesale, and corporate showrooms • Sourced and developed mannequins, fixtures, props, window elements, signage, and hangers• Managed the rollout of the North America new store design • Oversee the design and set up of the showroom each season• Established & maintain the creative budget for retail stores and wholesale accounts• Partnered with license vendors to launch new product initiatives with in-store events • Managed visual communication through the merchandising of weekly and monthly visual updates• Identified areas of business opportunities, plus staying up with global business reports and trends