Brian Lardi Email & Phone Number

Houston, Texas, United States

Leading the marketing efforts for Biehl & Co. Building the brand, digital, creative, and content marketing strategy. Rolling out a revamped logo, a new website, engaging social media content, and a monthly newsletter designed to inspire various audiences in the maritime industry.

Lexington, Kentucky, United States

Achieved 25.6% System-Wide Sales Growth through integrated Brand Advertising Campaigns. Recognized and awarded the “2023 Most Trustworthy Companies in America” by Newsweek. Built an award-winning Brand Strategy & Instore Marketing Plan that delivered on the “Quick, Easy, Trusted” Mission and Customer Promise of the Valvoline Instant Oil Change brand. Supervised the Creative Services Team, vetting and leading all internal projects across multiple cross-functional teams. Implemented an employee “Brand Camp” and “Brand Portal”, that served as a playbook of brand assets for internal teams, agencies, vendors, and franchisees. Stewarded the New Employee Onboarding process that helped educate and orient new employees on the Brand Mission, Values, Brand Strategy, and Core Company Objectives.

Houston, Texas Area

Provide Marketing Leadership through integrated marketing solutions, for both B2C & B2B clientele. Lead Digital Transformation efforts for clients, elevating their business goals and strategic plans. Client project work included Social Media, Digital Marketing, Website Design, Content Marketing, Multimedia, Marketing Automation, Lead Generation, Marketing Communications, Print Campaigns, Brand Identity and Logo Design.

Houston, Texas Area

Led Digital Marketing programs that increased Consumer Purchase Intent by 16% and boosted 36 times more brand-related Google searches. Delivered the Global Digital Marketing strategy and managed the brand assets for Pennzoil, Quaker State and Shell Rotella. This included the development of brand websites, digital media, social media, social listening programs, online brand reputation management, mobile marketing and much more. My extensive digital, advertising, brand, creative and technical experience also proved to be extremely beneficial when working closely with agency partners and gaining alignment with the Brand and Communications team.

Houston, Texas Area

Delivered Brand and Digital Marketing campaigns that generated $500K in monthly franchise revenue. Managed the advertising efforts related to the Jiffy Lube brand, including budgeting, creative activities as well as managing the activities of the national agency of record. Constructed the brand strategy and implementation of advertising campaigns (online and offline). Provided brand stewardship, using the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and the Jiffy Lube brand.

Houston, Texas Area

Founded MoveMinds, a design and communication group that was dedicated to helping businesses attract and keep "Customers for Life." Served loyal customer base with focus on branding, web and print design. Utilized relationship marketing tools, tactics and proven methods to generate brand loyalty and customer retention. Combined both strategic and creative thinking into results-driven design.

Houston, Texas Area

Built, managed, and led a team of web designers. Worked with multi-disciplinary teams to manage and deliver large-scale web projects for Fortune 500 clients. Collaborated with business analysts, information architects, technical developers, and project managers to plan and develop high-end websites. Incorporated user experience methodology into the creative process. Represented an advanced branding team that offered a variety of services, including brand strategy and identity, visual design, information architecture and interactive marketing.

Houston, Texas Area

Managed an award-winning team of designers and project coordinators that won numerous interactive design awards with HoustonChronicle.com. Swept the Interactive category at the Houston Advertising Federation's "Addy" Awards Show (2 years in a row). Dealt directly with Chronicle's sales staff (250 representatives) and was primary contact for all web projects.

Associate Of Applied Arts, Visual Communications, Marketing

Studies In Graphic Arts

High School Diploma