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I understand the intricate dance between the narrative, the audience, and the platform. I've turned briefs into stories, products into experiences, and visions into realities. My marketing and brand strategy experience hasn't followed a straight trajectory; it's woven from a relentless curiosity—each thread adding depth and color to my understanding of the field. I've led teams, built strategies from scratch, optimized digital journeys, and fostered relationships with the press—all while staying true to my collaborative ethos that the best ideas can come from anyone in the room.Some of the brands I've worked with Adidas, Dropbox, Rapha, Path, Instrument, Taylor Stitch, Epic Games, Mission Workshop, Clif Bar, Chrome Industries, Swift Industries
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Senior Strategy LeadInstrument Sep 2024 - PresentPortland, Oregon, Us
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Strategy LeadInstrument Jun 2024 - Oct 2024Portland, Oregon, Us
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Freelance Strategy DirectorBrian Larson Working Llc Jan 2023 - Sep 2024➡ Helping brands connect with the communities they've been looking for.➡ Learning to work for myself and working on finding that coveted balance.
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Associate Strategy Director (Freelance)Basic/Dept® Jan 2024 - Jun 2024San Diego, Ca, Us➡ Led the strategy to redesign the digital flagship of the largest telecommunications company in the world. -
Brand And Marketing ConsultantLucky Day 2023 - 2024➡ Worked with the founding partners of a Portland-based creative agency to articulate their reason for being and build a communications journey that reinforces their promise throughout their marketing. -
Associate Strategy Director (Freelance)Instrument Jan 2023 - Jul 2023Portland, Oregon, Us➡ Directed global brand launch narrative for Epic Games creator-economy platform, bridging consumer and enterprise sectors, generating enhanced brand visibility and market expansion.
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Head Of MarketingRaw Materials Dec 2021 - Jan 2023➡ Collaborated with executive leadership to reimagine the agency's future narrative; oversaw brand relaunch efforts, including positioning, communications, naming, and launch campaign.➡ Established a lead generation program as a foundational element of the business development pipeline; contributed strategic point of view for new business pitches and new client conversations.➡ Built a successful media relations program by creating relationships with 50+ key journalists, editors, and industry influencers; secured 15+ media placements generating 60MM impressions. -
Associate Director, Brand And Growth MarketingInstrument Jan 2020 - Dec 2021Portland, Oregon, Us➡ Served as the agency's head of marketing; collaborated with ten internal client teams and five disciplines to identify unique value propositions and built a brand strategy that garnered global brand recognition.➡ Transformed the social media marketing approach by creating and implementing a new content marketing strategy; increased social media engagement by 50% and grew website traffic by 45%.➡ Achieved a record-breaking 30% YoY revenue growth by identifying untapped brand differentiators and launching campaigns that increased client acquisition.➡ Secured 30+ media placements, resulting in 108MM impressions and a 20% increase in website traffic; developed and enacted a comprehensive PR strategy.
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Sr. Creative Strategist (Freelance)Kamp Grizzly Oct 2019 - Jan 2020Portland, Oregon, UsConceptualized and executed a strategy that united 200+ Chicago youth for a day of mentorship during the 2020 NBA All-Star weekend. -
Director Of Brand Marketing (Head Of Brand)Taylor Stitch Jul 2017 - Oct 2019San Francisco, California, Us➡ Built, mentored, and led a team of six marketers, designers, and photographers across two brands.➡ Led customer acquisition and retention efforts across all retail and e-commerce experiences. Oversaw growth (paid media, affiliate, influencer), retention (CRM, membership, email, SMS), content (PR, partnerships, social, blog), and brand creative (photo, video, copy).➡ Conceived and directed a comprehensive brand architecture and content machine, leading to a 150% increase in yearly revenue and a foundation for future growth. ➡ Led the brand's written output, from product page copy to community events and commercial emails to long-form editorials in print and online. -
Brand Marketing ManagerTaylor Stitch Jan 2017 - Jul 2017San Francisco, California, Us
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Marketing, Communications ManagerMission Workshop Sep 2015 - Jan 2017➡ Conducted market research and competitive analysis to identify key trends, insights, and opportunities that informed product launches and experiential activations, resulting in a 40% increase in customer engagement.➡ Redesigned the e-commerce website by leveraging user data and creating a personalized shopping experience; drove the business to a more data-driven enterprise.➡ Led a comprehensive digital marketing strategy that led to a 50% increase in organic traffic and a 30% increase in conversion rate in just three months. -
Assistant Brand ManagerClif Bar & Company 2014 - 2015Emeryville, Ca, Us -
Brand Content And Events ManagerChrome Industries 2013 - 2014Portland, Oregon, Us -
Nasa-Funded Research ScientistPortland State University 2008 - 2013Portland, Or, Us -
Product Development Associate, ChemistryIllumina 2007 - 2008San Diego, Ca, Us
Brian Larson Skills
Brian Larson Education Details
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Portland State UniversityChemistry -
University Of California, Santa CruzBiochemistry And Molecular Biology
Frequently Asked Questions about Brian Larson
What company does Brian Larson work for?
Brian Larson works for Instrument
What is Brian Larson's role at the current company?
Brian Larson's current role is Digital Brand, Creative, and Product Strategist.
What is Brian Larson's email address?
Brian Larson's email address is bc****@****ail.com
What is Brian Larson's direct phone number?
Brian Larson's direct phone number is +141584*****
What schools did Brian Larson attend?
Brian Larson attended Portland State University, University Of California, Santa Cruz.
What are some of Brian Larson's interests?
Brian Larson has interest in Any And All Outdoor Adventures.
What skills is Brian Larson known for?
Brian Larson has skills like Marketing, Chemistry, Science, Social Media, Genetics, Marketing Strategy, Research, Biochemistry, Marketing Communications, Social Media Marketing, Adobe Creative Suite, Project Management.
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