Brian Lastovich Email & Phone Number

Chicago, IL, US

Short Hills, New Jersey, US

Scaling the inbound demand engine driving substantial new revenue with an efficient CAC payback. Leveraging a strategic mix of in-person events, digital events, account-based marketing, SEO, Email, Paid Advertising and integrated campaigns to achieve impactful results.Launching cx/ai industry newsletter, growing subscriber base via organic LinkedIn.

Short Hills, New Jersey, US

Menlo Park, CA, US

• Meta acquired Kustomer in 2022.Leads Revenue Marketing, a team of 5 marketers driving revenue and pipeline for the Kustomer inbound sales team. In first quarter after onboarding, hit 120% over marketing pipeline.
• Paid Acquisition
• Email Marketing
• Outbound Marketing
• Partner Marketing
• Reseller Marketing

Indianapolis, Indiana, US

• Led Marketing at Malomo focused on driving pipeline for the Malomo sales team. Marketing channels focused on:
• Podcasting & Content Distribution
• Partner Marketing
• Organic Content
• Paid Acquisition
• Conversion Rate Optimization

San Francisco, California, US

• Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. Gorgias serves over 7,000 businesses including Timbuk2, Steve.
• Led a marketing team of 13, adding $7M in recurring revenue in 7 months (32% increase in marketing revenue)
• Responsible for all marketing functions including Growth, Product Marketing, Customer Marketing, Social, Marketing Design and Content
• Built the first hiring plan resulting in 7 hired marketers and established the first Gorgias customer marketing and content marketing teams
• Reported directly to the CEO, managing a $3M marketing budget

Chicago, IL, US

• Building and mentoring a team of 5 demand gen/growth marketers
• Leading inbound & outbound demand generation strategy that grew from $40M -> $110M in new business recurring revenue across NorthAm, EMEA, APAC, LATAM in 36 months.
• Created weekly executive reports on the efficiency of our marketing channels and sales funnel from MQL to Revenue Closed
• Leading the strategy in customer acquisition programs including Digital Paid Advertising, SEO, Affiliate Programs, Segment Marketing, Database Marketing, Email Marketing and Account-Based Marketing with a radical.
• Creating database segmentation to tailor campaign messages for targeted audiences across multiple product segments: worked closely with sales, product and IT teams to define and set up data points required for targeted.

Chicago, IL, US

• Led the demand generation team focused on SEO, Paid Search, Facebook Marketing, Display, Partnerships, Content Marketing & Radio Advertising
• Supported the acquisition of our competitor Parking Panda and the merging of the 2 marketing departments
• Executed on several strategic branding campaigns including 10+ microsites - increasing Spothero’s awareness and revenue across our airport, monthly and events segments

Base is building the next generation of enterprise sales software, leveraging big data, mobility and real-time computing. As the Online Marketing Manager, I'm responsible for all customer acquisition strategies relative to our marketing and sales teams.

Chicago, Illinois, US

Ifbyphone is a venture capital funded startup company providing voice-based marketing automation software to help businesses measure, manage, and automate customer interactions over the phone.I joined Ifbyphone as the second marketing employee and in this role I implemented Ifbyphone's Hubspot marketing automation strategy and managed paid search accounts.

Chicago, Illinois, US

On a 2 person marketing team, we took a multi-pronged approach to inbound lead generation. I managed the Pay-Per-Click Accounts including Adwords, Microsoft Bing, Yahoo, Linkedin & Facebook campaigns. I also managed our social media and search engine optimization efforts.Other Initiatives:Event MarketingChannel ManagementContent MarketingWebsite.

Arlington Heights, IL, US

Coordinate and assist the daily execution of marketing, sponsorship and promotional events, activities and programs.The internship provided me with applicable experience by being exposed to each stage of the marketing process.

Chelmsford, MA, US

Assisted Marketing Director to execute nine targeted marketing campaigns to 40,000 existing customers. Also, managed and updated CRM database of 40,000 customers and prospects to include in future marketing campaigns.Generated weekly campaign status reports to track progress of email, direct mail, and telemarketing campaigns

Stanford Innovation And Entrepreneurship Certificate

Bachelor Of Science, Sport Management, Marketing, Communications

Education record