Brian Lau Email & Phone Number

Aliso Viejo, Ca, Us

Overseeing product strategy, go to market and operations for MerchCall's suite of products.

Working with early and growth stage startups to optimize product process, product strategy, go to market, and product operations. Specializing in ERP, eCommerce, FinTech, and Enterprise Content Management.

Temecula, California, Us

Product owner tasked with bringing IDIQ's suite of products to employee benefits and emerging markets.

Newport Beach, Ca, Us

Managed a $4mm+ budget for product design, development and to successfully bring the product from concept to launch. Constantly review user data, evolving stakeholder needs, company goals and market trends to prioritize product optimizations, updates, and new feature releases.• Oversee Trubify’s mobile & web app R&D from inception to implementation. • Prioritized product roadmap to reach organizational goals including organic/paid user growth, user engagement metrics, and revenue.• Interpret usage data to understand KPI successes/failures of new features, while working with cross-functional teams to maximize engagement and conduct user feedback surveys to understand shortcomings.

Newport Beach, Ca, Us

Directed product strategy, roadmap development, and successful delivery of the Blast app from concept to acquisition.• Implemented software development and release cycles for mobile and web platforms.• Led go-to-market strategies, conducted user analysis, and facilitated app evolution.• Conduct market research of competitor platforms, and research complex economic models to validate the sustainability of our in-app economy.• Conduct vendor review and cost/benefit analysis for integrating 3rd party applications vs custom building functionality.• Positioned the product for acquisition, showcasing its value proposition to potential acquirers.

Huntington Beach, California, Us

Led the global $32mm Omni/Direct to Consumer platform for Billabong’s global brands including e-Commerce, Retail, B2B, Merchandise Demand Planning, DAM, SEO, BI & Analytics, WMS, Global Product Hierarchy and GL Accounts.• Defined program strategy, program charter and project plans.• Coordinated global stakeholder interviews and program documentation.• Hit targets of 25% increase of profitability for repatriation of eCommerce properties.• Oversaw integration partners and successful launch of the SalesForce Commerce Cloud platform.• Managed R&D team dedicated to coordinating Billabong’s mobile apps with unique in store experiences.

Foothill Ranch, Ca, Us

Program lead of a multidisciplinary team that conceptualized, planned and managed the redesign and implementation of Oakley’s $15mm global brand CMS, Call Center and eCommerce platform with legacy ERP and PLM.• Established program governance and managed execution of Hybris platform responsible for 50% growth from $100mm to $150mm annual eComm revenue.• Managed product data cleanse and migration• Managed implementation partners• Coordinated in-person UX design and testing• Managed PIM, Web CMS and DAM systems integrations• Identified organizational change risks and worked with HR to manage

Irvine, Ca, Us

Managed web projects for WebAdvanced’s clients.

Los Angeles, Ca, Us

Managed and directed web initiatives for Earthbound Media Group’s largest clients as well as managing production teams. Instrumental in planning the strategy and managing the phased implementation of Loma Linda University Medical Center’s online marketing initiatives. Managed the implementation of interactive online multimedia experience for Banner Health’s Cardon Children’s Medical Center. Managed the integration of an enterprise content management system and digital asset manager and phased split and multivariate tests for Scottrade.Oversaw campaigns for:• Loma Linda University Medical Center• Harrah's• Scottrade• Banner Health-Cardon Children's Hospital• American Sentinel University• St Helena Recovery Center• Leisure World

Operated an independent record label to help independent artists produce, release and distribute music.

Irvine, Ca, Us

Managed the development of web based enterprise solutions for clients. Acted as the liaison between in house production team, overseas production team and clients. I have managed complex applications including mortgage calculators and rate lock systems for Opteum Financial, online marketing tools for HSBC and JP Morgan Chase, online class registration system for Fairmont Schools, content management system for Anaheim Tourism Bureau, an online broker application for JP Morgan Chase and administrable ecommerce site for Monster.com.

Directly responsible for all new program/course and business development activities resulting in the sale of more than 100 visual arts/graphics, multimedia, video production, print and website production courses bi-monthly. Evaluated market research, developed and implemented strategic plans to increase student enrollment, market share, revenue and profit margins. Managed faculty advisory boards and a curriculum development team consisting of technical instructional designers and subject matter experts who were responsible for both new course development and the maintenance and revision of over 350 instructor-led and online courses. Managed over 75 adjunct faculty members. Conducted corporate client needs assessments and directed all activities related to the instructional design, development, implementation and evaluation of customized corporate courses for the design department. Produced graphic design course catalog with a circulation of over 100,000 copies.

Managed a production facility for Digevent, a live-streaming and web casting company that shaped online training, distance education and live-interactive communications. In charge of design, development and implementation of corporate communications and online/distance learning programs. Managed video production and DVD authoring for Digevent and its sister company, Computer Image and Design.• Planned, built and managed Digevent's Broadcast quality 3-camera video production studio• Produced and edited over 500 live video programs for clients• Produced and managed live video broadcasts for Nike at the 2002 winter Olympics• Managed live distance training and corporate communications for clients such as Ingram Micro, Compaq, Toshiba, Hewlett-Packard, CB Richard Ellis, Grubb and Ellis, National Investor Relations Institute, Public Relations Society of America, Iomega and the CDMA Development Group

Ba, Communication

Education record