Brian Laukaitis Email & Phone Number

🎓 MBA in Business Marketing & Management | Data Analytics and Amazon Specialist 🚀Hello, and thanks for the click! Please enjoy a quick introduction about myself. Currently, I serve as an Amazon Accounts Analyst at AllStar Innovations in Hawthorne, NY. In this role, I leverage my strong data and analytical skills and deliver relevant reporting, metrics, and insights for timely decision-making. I oversee and coordinate products throughout their life-cycle in Amazon Seller and Vendor Central for a growing catalog of over 400 SKUs and 25+ brands. My responsibilities include monitoring supply, point-of-sale (POS) data, and repurchasing based on forecasts, as well as providing strategic analysis of competition and markets. I am accountable for test results, SEO, and campaign spending, and I create and automate Profit/Loss statements for Amazon, CBS (Knocking), and Shopify channels. Additionally, I manage account details such as brand image, video content, item and listing setup, IP tracking/takedowns, customer feedback, and inventory performance index, ensuring accuracy and completion.Prior to this role, I was a Marketing Data Analyst at AllStar Innovations from December 2022 to May 2024. I managed digital performance marketing campaigns across platforms including Google, Bing, Meta, TikTok, and LinkedIn. My work involved overseeing pre-launch test results, reporting on potential products and line extensions, building and automating profit/loss spreadsheets, optimizing SEO for over 20 programs, and auditing data on the company dashboard during the switch to G4. I utilized historical campaign data to plan and implement effective marketing strategies.Before joining AllStar Innovations, I was the Senior Head of Operations and Outlet Marketing at Arc'teryx in Central Valley, NY, from November 2021 to December 2022. I composed marketing strategies to establish brand presence in the upstate New York area, optimized inventory flow, empowered Product Guides, and trained new hires using coaching and leadership skills. Additionally, I identified performance gaps and strategized with corporate to boost KPIs and achieve goals.I hold certifications in Amazon Ads, Google Digital Academy (Skillshop), and HubSpot Academy, covering a range of topics from campaign optimization to inbound marketing.I'm enthusiastic about networking, sharing insights, and exploring new opportunities. Whether you're seeking a strategic collaborator, engaging discussions, or alignment with my journey, I'm just a message away. Let's connect and shape success together!