Brian Lawlor Email & Phone Number

Burlington, Massachusetts, Us

Burlington, Massachusetts, Us

Burlington, Massachusetts, Us

Concord, Ma, Us

Concord, Ma, Us

Brand lead on the Refrigerated Juice portfolio with $100M in net sales across multiple channels Core Responsibilities:Brand Strategy development and implementationBudget and overall P&L managementCross-functional team lead for new product developmentLead on consumer marketing programs activation and evaluationBrand lead on Consumer Insights work Analysis of syndicated data, leveraging insights to identify key trends and opportunitiesAgency managementKey Work:Refocused key marketing fundamentals such as price, distribution and promotion, leveraging them intelligently & profitably to grow the businessExceeded net sales and gross margin goals while growing share each yearDelivered consistent Year-on-Year growth in a declining categoryLaunched 5 new products in market from ideation through development and launchCollaborated with a Fortune 500 company to launch a joint consumer promotion, activated digitally and in-store across the nation, lifting sales 15% during that periodCommissioned key consumer insight work, leveraged results to better understand our target consumer and position the brand to meet their needs and desires

Gaithersburg, Md, Us

Product Marketing lead, responsible for the Visuality ISR and BODi rS brands within the Security & Wireless GroupCore Responsibilities:New Product Development, strategy and launchMarket analysis, Strategy and entry tacticsManagement of cross functional teamsVolume forecasting and financial updatesKey Work:Developed and brought to market the next generation of Visuality products, featuring new core technology helping us leapfrog and differentiate from the competition Leveraged new technology from our security and surveillance portfolio and introduced it to the commercial enterprise marketDeveloped a core set of marketing and sales tools which were successfully utilized by the global sales team to facilitate the early acceptance of the BODi products within the channelLead the development and launch of new product web presence Re-developed Visuality collateral, resulting in a cohesive & enhanced brand identityInitiated and implemented Patton’s 2012 re-brand strategy across the organization globally. This was successfully executed, providing Patton with a unified voice across all operational regions.

Dublin, Dublin, Ie

As Tipperary Water brand manager I was responsible for a range of diverse activities across 15 SKUs (i.e. the complete Tipperary Water Brand). Core responsibilities:Development & Implementation of Brand Objectives and StrategyBudget Proposal and ManagementAnalysis of brand and market performanceAgency ManagementRoll out of promotional and brand activity across all channels including multiples, symbols, wholesale and on-tradeLiaising with channel managers to ensure plan and action roll outLiaising with production and logistics to ensure smooth brand to marketPresented and attended weekly and monthly production and sales meetings to ensure teams were geared for all promotional activityLiaising with RSMs to drive and manage sales objectives nationally and regionallyKey Projects:Project lead for 'Tipp Kidz' TV ad development from brief to air. Upon airing, the Tipp Kidz sub-brand saw an increase in sales of 11% for the same month YOY.Led the completion of the re-brand of Tipperary Natural Mineral WaterIncluded packaging re-design and implementation of Brand GuidelinesProject lead, consumer loyalty programmeRe-developed the promotional structure for Tipperary WaterCo-lead for all major brand related sponsorship and event activity, including;Taste of Dublin, Taste of Cork, Dublin Simon Fun Run, Basketball Ireland,Garryowen Rugby, The Portlaoise World Fleadh FestivalDelivery of promotional activity on national and local level

Dublin, Dublin, Ie

Portfolio included: Country Spring (Soft Drink), Crystal Springs (Bottled Water), Boost Energy, 1795 Budweiser Bier (Czech Lager)My brand manager role during this period with The Gleeson Group included, but was not limited to, lead and completion of the following key projects:Development and launch of an affiliate marketing program with Country Spring and Universal Studios. This included an on-pack consumer promotion, BTL ad spend and development of POS. Production and roll out of a TV ad campaign for Crystal Springs Water. This included brief creation, agency search, ad production and media analysis. Upon airing of the Crystal Springs ad, sales saw an increase of 21% for the same month YOY.Development of POS (on-trade and off-trade)Development and roll out of trade promotions (targeting publicans)Management and review of Incentive Scheme for Sales Reps. Sales of 1795 Budweiser Bier increased 17% nationally for the same two months YOY.

Santa Clara, California, Us

At Intel I was tasked with a number of projects. One of which was the re-design and re-launch of one of Intel's internal web tools. I was the junior lead on this project and my responsibilities revolved around researching and developing the front end design with our customers across GUS, GAR AND EMEA. The project was successfully rolled out globally to over 80,000 employees.

Masters Degree, Brand Management, Advertising, Consumer Behaviour, E-Marketing, Services Marketing

Masters Degree, Advertsing In Communications, Strategic Advertising, Brand Development

B.A Business, Strategic Management, Sales Management, Services Marketing