Brian Lecount

Brian Lecount Email and Phone Number

Chief Marketing Officer, Health Carousel | Former agency EVP, Strategy @grey-group, Possible and more. | Healthcare Marketing | Breakthrough Creative Ideas | Leadership | Strategist & Speaker | @blecount on Twitter @ Health Carousel
Brian Lecount's Location
Cincinnati, Ohio, United States, United States
Brian Lecount's Contact Details
About Brian Lecount

Brian LeCount is Chief Marketing Officer and VP of Digital Travel Nursing at Health Carousel, a top 20 leader in healthcare staffing in the US and internationally. At Health Carousel, Brian drives innovation in marketing and digital across the company's 4 lines of business and 9 staffing brands. Prior to Health Carousel, Brian was Executive Vice President of Strategy at Grey, a global advertising and digital marketing agency, where he used creativity to solve business problems, consulting with the world’s largest brands to shape their digital, mobile, content, CRM, and personalization experiences. Brian’s early career included marketing roles in the entertainment ticketing, healthcare staffing, and IT consulting industries, and also as a founder of his own digital marketing agency serving SMBs nationally. Alongside his professional roles, for 15+ years Brian has served as a mentor, advisor, and growth consultant to numerous startups, both independently and as part of the mentor organization at The Brandery. Brian’s areas of expertise include: Pitch decks and storytelling, use case developmentCustomer segmentation, personas, product-market fit, and go-to-market strategyBreakthrough brand and creative ideasDigital marketing strategy, demand generation, funnel, and lifecycle marketingConsumer product, B2B and B2C professional services, and SaaS marketingOrganizational innovation and digital transformationMentor and Growth Consultant for Startups & Their Founders | B2B SaaS Experience | Consumer Goods | Unconventional Growth Marketing for Accelerating Demand Creation | Pitch Decks for Fundraising | Use Case Development for Beta Customers & PilotsMarketing Strategy | Account Management | Strategic Planning | Digital Strategy | Lead Generation & Demand Creation | Mobile Strategy | CRM | Social Media | Shopper Marketing | Growth HackingConsumer Goods | Technology/Software | Financial Services | Healthcare Staffing

Brian Lecount's Current Company Details
Health Carousel

Health Carousel

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Chief Marketing Officer, Health Carousel | Former agency EVP, Strategy @grey-group, Possible and more. | Healthcare Marketing | Breakthrough Creative Ideas | Leadership | Strategist & Speaker | @blecount on Twitter
Brian Lecount Work Experience Details
  • Health Carousel
    Chief Marketing Officer & Vp Of Digital Travel Nursing
    Health Carousel Jun 2019 - Present
    Cincinnati, Ohio, Us
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  • Cmo Collective
    Member
    Cmo Collective 2021 - Present
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  • Grey Group
    Evp, Strategy & Insights
    Grey Group Apr 2018 - Jun 2019
    New York, Ny, Us
    - Built and lead a best-in-class team responsible for brand strategy & insights covering business, competitors, consumers and culture to inspire breakthrough creative ideas. - Serve as a member of the executive team for the Midwest office of Grey Group out of New York, leading the integration of capabilities & offerings between offices.- Deliver thought leadership, POVs, business strategy, workshops, decision frameworks, and data-led digital marketing strategy for a global roster of iconic brands.Co-led the effort to build the agency's North American Centers of Excellence for CRM and eCommerce.Clients include: Gillette, Venus, Febreze, Essilor/Luxottica, Pfizer, McCormick and UPMC
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  • Possible
    Evp, Strategy & Insights
    Possible Feb 2016 - Apr 2018
    Seattle, Washington, Us
    Lead strategy, insights, marketing sciences, media services & new business for POSSIBLE in Cincinnati, working across clients in CPG, Retail, Pharmaceutical, Financial Servies, Eyewear, Fast-Casual Food, and Textile industries.Clients include: ConAgra Foods, Smucker's, Downy, Unstoppables, Essilor (pitch/win), Standard Textile
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  • Possible
    Vp, Strategy & Insights
    Possible Feb 2015 - Feb 2016
    Seattle, Washington, Us
    Lead strategy, insights, marketing sciences, media services & new business for POSSIBLE in Cincinnati, working across clients in CPG, Retail, Pharmaceutical, Financial Servies, Eyewear, Fast-Casual Food and Textile industries.
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  • Northlich
    Vp, Strategy
    Northlich May 2014 - Jan 2015
    Cincinnati, Ohio, Us
    Lead 3 of the agency's largest clients in the healthcare and building products industries. Led the pitch in the agency's first new business win of 2015. Responsible for the client relationship, P&L, strategy planning & growth.
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  • Possible
    Vp, Account Director
    Possible 2013 - 2014
    Seattle, Washington, Us
    Lead 3 client teams, including one of POSSIBLE's top 5 global FMCG clients. Accountability for P&L, client relationship, strategic planning & growth, quality of the work and the internal team.-------------------------------------------------------------------------------------POSSIBLE is a global agency – with 27 offices and over 1,400 employees in 14 countries including the United States, Hungary, Romania, Austria, Serbia, China, India, Singapore, UK, Costa Rica, Kenya and Dubai. With digital at its core, POSSIBLE creates meaningful and measurable interactions with customers, from strategy to ideas to execution.
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  • Possible
    Director, Strategy & Planning
    Possible 2011 - 2013
    Seattle, Washington, Us
    Lead brand strategy, insight development, and strategic planning for global CPG brands.Keep clients informed on digital - technologies, trends, consumers and competitors. Fuel smart decisions, inspire great creative, use strategic frameworks to guide the work, and push clients to strive for what's next for their brands.Helped CPG companies form strong strategic partnerships with retailers to deliver digital in store marketing programs that drive trips, increase basket size and grow store categories.
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  • Possible
    Associate Director, Strategy & Planning
    Possible 2009 - 2011
    Seattle, Washington, Us
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  • American Marketing Association - Cincinnati
    Director Of Social Media & Member - Marcom Committee, Digital Marketing Summit Subcommittee
    American Marketing Association - Cincinnati Oct 2005 - Dec 2009
  • R.O.Why! Marketing
    Owner
    R.O.Why! Marketing Feb 2003 - Aug 2009
    R.O.Why! Marketing is a marketing effectiveness firm that helps clients grow their businesses by inventing high-impact marketing strategies that deliver incredible ROI. We build marketing strategies and execute the tactical plans that make sales happen, and our fees are based on the results we produce. See href="http://www.rowhymarketing.com/successes.htm.Clients include middle market and large companies in the Professional Services, Communications Technology, Health Care, Software Development, IT Consulting, Laboratory, Financial Services and Pharmaceutical industries. Our work has helped business owners, marketing executives, sales teams, start up firms and even former NFL athletes communicate their brand effectively, engage customers and prospects and drive new business.
  • On Assignment, Inc.
    Director Of Marketing
    On Assignment, Inc. 2001 - 2003
    Calabasas, California, Us
    - Invented marketing strategies and programs that helped deliver $100MM in revenue in 2002 using a system of strategic design, methodical execution, and systematic measurement of each effort. - Developed programs that grew the revenue run rate from $80MM to $212MM in 14 months- Built sales toolkits, presentations, account penetration strategies, sales training content, measured sales cycle, & refined sales call techniques, resulting in a 3-6 month decrease in the sales cycle.- Built a system for measuring return on sales and marketing investment, resulting in a minimum per-project ROI of 514% and a 100% increase in the marketing budget - Developed marketing plans supporting 83 offices and over 150 field personnel- Managed a team of marketing professionals across the country
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  • Hpo Healthcare Staffing (Acquired By On Assignment, Inc.)
    Marketing Manager
    Hpo Healthcare Staffing (Acquired By On Assignment, Inc.) 2000 - 2003
  • Computer Task Group (Ctg)
    Director Of Marketing
    Computer Task Group (Ctg) 1999 - 2001
    Amherst, New York, Us
    - Planned & executed key components of the global marketing strategy: - Budget development and management - Advertising, direct mail, collateral, PR & events - Corporate web site strategy- Built system for documenting client references - Developed PR effort resulting in increased media placements- Led a website team in building a state-of-the-art web presence- Executed marketing campaigns that garnered in the Healthcare- Informatics 100, an elite ranking of leading healthcare IT firms- Worked closely with sales in building tracking tools and accountability programsMarketing Manager- Managed development of corporate marketing strategy and execution plan for the company’s $45MM healthcare IT division- Created on-demand marketing collateral system that decreased material costs - Executed advertising, direct mail, and PR campaigns- Managed web site redevelopment effort, project team, and vendor relationships
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  • Agiltech
    Marketing Manager
    Agiltech 1998 - 1999
    Developed marketing plans for Computer Aided Process Planning software company. Managed website development, advertising buys & creative development, public relations and trade show program.
  • Riverfront Choice Tickets
    Marketing Manager
    Riverfront Choice Tickets 1995 - 1997
    Led the company's marketing efforts including print ad & radio advertising in 30 U.S. cities. Managed creative development, ad copywriting, wrote radio ad scripts & managed media buys. Responsible for managing a satellite office for the 1997 Kentucky Derby and doubling the event business from the prior year.

Brian Lecount Skills

Copywriting Public Relations Advertising Media Planning Strategic Planning Digital Strategy Mobile Marketing Strategy Consumer Insights Managing High Performance Teams Storytelling Mobile Marketing Digital Marketing Marketing Customer Insight Marketing Strategy Marketing Communications Seo Marketing Research Leadership Competitive Analysis Strategy Crm Marketing Management Creative Direction Analytics Strategic Partnerships Social Networking Social Media Facebook Entrepreneurship Market Planning B2b Marketing Integrated Marketing

Brian Lecount Education Details

  • University Of Cincinnati
    University Of Cincinnati
    General
  • Lasalle High School
    Lasalle High School

Frequently Asked Questions about Brian Lecount

What company does Brian Lecount work for?

Brian Lecount works for Health Carousel

What is Brian Lecount's role at the current company?

Brian Lecount's current role is Chief Marketing Officer, Health Carousel | Former agency EVP, Strategy @grey-group, Possible and more. | Healthcare Marketing | Breakthrough Creative Ideas | Leadership | Strategist & Speaker | @blecount on Twitter.

What is Brian Lecount's email address?

Brian Lecount's email address is br****@****ail.com

What is Brian Lecount's direct phone number?

Brian Lecount's direct phone number is +121271*****

What schools did Brian Lecount attend?

Brian Lecount attended University Of Cincinnati, Lasalle High School.

What are some of Brian Lecount's interests?

Brian Lecount has interest in Direct Marketing, Technology, Social Media, Lean Startups, Silicon Valley, Business Models, Business, Marketing Analytics And Roi Analysis, B2c And B2b Marketing, Social Networks (Online).

What skills is Brian Lecount known for?

Brian Lecount has skills like Copywriting, Public Relations, Advertising, Media Planning, Strategic Planning, Digital Strategy, Mobile Marketing Strategy, Consumer Insights, Managing High Performance Teams, Storytelling, Mobile Marketing, Digital Marketing.

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