At Scratch Food Group, we're passionate about reshaping the plant-based landscape. We're dedicated to creating culturally authentic, sustainable, and undeniably delicious plant-based alternatives.What Sets Us Apart:🍽️ Flavorful Creations: Our diverse range of plant-based products captivates palates with authentic flavors inspired by culinary traditions from around the world.🌿 Championing Sustainability: We're committed to building a healthier and more sustainable future. Our plant-based options reduce our environmental footprint and support a planet-friendly food system.🤝 Community and Connection: Food has the power to bring people together. We foster connections, spark conversations, and create shared memories around the dinner table.📚 Education and Empowerment: Beyond products, we provide resources, recipes, and tips to empower you on your plant-based journey.🌍 Accessible and Convenient: We make embracing plant-based living easy through multiple distribution channels.Join us on this culinary adventure, and let's transform the way we eat, connect, and live. Discover the joy of plant-based dining with Scratch Food Group. 🍴🌿Brands:Scratch GroceryPancakes From Scratch

As the Global Head of Programmatic Sales at TIME, I was responsible for driving the digital transformation of a legacy print organization by developing and implementing cutting-edge advertising, data and technology strategies. With a focus on leadership, collaboration, and innovation, I spearheaded initiatives that accelerated revenue growth and strengthened the company's position in the market.Key Achievements:• Devised and executed a comprehensive global programmatic strategy and go-to-market business plans, leading the digital transformation and expanding TIME's digital footprint• Built a robust addressability plan, forging partnerships with relevant identity consortiums and ensuring data & targetability requirements were incorporated into product roadmaps• Collaborated with cross-functional teams across sales, product, and marketing to increase inventory monetization and client sales revenue, while promoting a culture of teamwork and shared success• Fostered strategic alignment across the organization, developed transformational business plans, provided valuable customer insights, and ensured seamless execution of new initiatives

Led the global programmatic advertising team for Microsoft's performance LOBs, including Azure, Office, Ads (Bing), and Store (ecommerce sales for Xbox and Surface devices). My efforts revitalized the Microsoft Azure programmatic account including 100% increase in revenue for Dentsu, and I cultivated a culture of diversity, inclusion, and belonging that led to positive business results and collaborative initiatives with Google on women's allyship.Client: Microsoft

Client: Microsoft

As a Director at Matterkind, I played a pivotal role in driving growth and transformation across key client accounts. With a focus on strategic planning, innovation, and collaboration, I led the charge in delivering tailored solutions that elevated the overall client experience.Key Achievements:• Created the Global Data Strategy and Framework for LEGO and outlined a bespoke, innovative data strategy for LEGO that was tailored to its business needs while also following COPPA guidelines• Created Matterkind's first RX only pharma team for the Merck account• Created first RX only pharma programmatic team for Healix agency and significantly scaled revenue• Spearheaded the AstraZeneca agency transition for programmatic, assembling a high-performing team to support the new business win and ensure seamless integration. Increased IPG programmatic revenue for the account by 300+% in first year of transition compared to Astrazeneca's previous spend at prior agency• Managed and mentored a team, fostering their professional development and delivering exceptional results to clients• Drove profitable revenue growth for IPG, generating innovative business ideas for Axciom and expanding the company's footprint in the market• Pioneered audience-centric approaches for UM, Initiative and Healix agency new business pitches across all channels, showcasing Matterkind's capabilities and commitment to client success

As an Associate Director at Verizon Media, I was instrumental in cultivating successful partnerships with high-profile clients and agencies. Leveraging my expertise in strategic planning, relationship management, and digital advertising, I focused on driving growth and enhancing performance for our clients' businesses.Key Achievements:• Fostered the adoption of AOL products within digital agency clients, resulting in a 100%+ year-over-year increase• Managed a diverse portfolio of clients, including Verizon, AT&T, Samsung, VivaKi, Citibank, and Amex, while providing customized solutions that aligned with their unique business objectives• Collaborated with cross-functional teams to identify new opportunities for growth, develop innovative strategies, and deliver exceptional client service

• Built strong relationships with senior agency and client executives, driving a 50% revenue increase on large, enterprise accounts